Zoominfo
DECEMBER 20, 2021
Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. But too many campaigns are still using an approach that treats all visitors the same.
Dataversity
DECEMBER 20, 2021
Reading Larry Burns’ “Data Model Storytelling” (TechnicsPub.com, 2021) was a really good experience for a guy like me (i.e., someone who thinks that data models are narratives). I agree with Larry on so many things. However, this post is not a review of Larry’s book. Read it for yourself – highly recommended. Reading it triggered […]. The post Tales of Data Modelers appeared first on DATAVERSITY.
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Netbasequid
DECEMBER 20, 2021
Keeping track of one’s online efforts is great, but meaningless without standards to measure against. We have five benchmarking examples for brand marketing here to help you better focus your information tracking activities! In this post, we’ll cover: Share of voice and why it’s important. Tracking shifting consumer sentiment. Locating your industry’s influencers.
Dataversity
DECEMBER 20, 2021
“Data is the currency of the future,” many experts have predicted. The 21st century has been characterized by the astounding amount of data we’ve gained access to. But what happens if this data isn’t properly stored? A data swamp begins to develop, and accessing that data becomes difficult and sometimes impossible. The internet, social media, […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Infegy
DECEMBER 20, 2021
Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media research carries with it some barriers to finding consumer trends quickly and accurately.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Infegy
DECEMBER 20, 2021
Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media research carries with it some barriers to finding consumer trends quickly and accurately.
Intriccately
DECEMBER 20, 2021
Not all target accounts are created equal. In this post, we uncover how to segment your target account list using key characteristics that will enable your go-to-market team to grow deal sizes, improve win rates, and more. What is account segmentation and prioritization? For salespeople, account segmentation and prioritization is the process of categorizing the accounts in their territory according to each account's existing revenue, as well as future spend potential.
SCIP
DECEMBER 20, 2021
New events for members to learn & share best practices. Webinars & Topic Tables. CI Practices at Large Enterprises. January 13 - Facilitated by Jay Nakagawa of Dell, this Topic Table will provide a forum for open dialogue and best practice sharing on challenges & successes in CI leadership during the pandemic & shaping strategy with CI.
Owler
DECEMBER 20, 2021
What is a Competitive Analysis? Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies. Competitive analysis includes analyzing competitors' products, price points, and sales and marketing strategies. A company's competitive landscape evolves all the time, so no market is without two or more companies selling similar products and services.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Wink Intel
DECEMBER 20, 2021
“When they saw the star, they were filled with joy!” . Merry Christmas. and. Happy New Year! The Wink, Inc. offices will be closed on December 23rd and 24th to celebrate the holiday with our families. We will also be closed on December 31st to ring in the new year. . The Wink, Inc. family. Sheryl, Victoria, Jamie, Jason, Keely, Peter, Rita, Talia, Vince. .
Pathmatics
DECEMBER 20, 2021
Pumpkin spice season may be over, but peppermint and praline fans can finally rejoice. Holiday drinks at America's top coffee chains are here to give you a jolly jolt through your busy weekends of gift shopping and traveling.
Dataversity
DECEMBER 20, 2021
In 2014, my daughter was 10 and was deep in the throes of Frozen-mania. A certain song became seared in all our brains. Disney’s billion-dollar juggernaut consumed every waking moment, and my daughter wanted an Elsa doll to share the experience with. It turned out that she was not unique in her interest, and Frozen merchandise was sold out […].
Wink Intel
DECEMBER 20, 2021
JACKSONVILLE, Fla. , Dec. 15, 2021 /PRNewswire/ — Independent Insurance Group, LLC (“Independent Group”) announced today that its life and annuity subsidiary, Independent Life Insurance Company (“Independent Life”) is introducing iStructure, the first uncapped index-linked structured settlement annuity. iStructure, which provides the opportunity for growth in payout amounts with the same flexibility and tax benefits of traditional structured settlements, will b
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SpyFu
DECEMBER 20, 2021
Pay-per-click (PPC) advertising is simple and effective. While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign. And, if you are able to make your PPC campaign more targeted and pocket-friendly, then it is really worth the investment. However, PPC campaign management is not an easy task and requires a certain level of knowledge of advertising strategies.
Wink Intel
DECEMBER 20, 2021
OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating (FSR) of A (Excellent) and the Long-Term Issuer Credit Ratings (Long-Term ICR) of “a+” (Excellent) of Brighthouse Life Insurance Company (headquartered in Charlotte, NC), New England Life Insurance Company (Boston, MA) and Brighthouse Life Insurance Company of NY (New York, NY).
Domo
DECEMBER 20, 2021
At Domo, we believe we’ve created the kind of modern BI platform that organizations large and small want and need, even if they already have a number of good BI tools in their tool belt. Nothing tells us we’re warranted in carrying such a belief more than customer feedback and client renewals. But what others have to say factors, too. Which is why, as we take stock in what was accomplished in 2021 by looking at the variety and volume of awards and accolades Domo earned this year (see list
Wink Intel
DECEMBER 20, 2021
OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has upgraded the Financial Strength Rating (FSR) to B++ (Good) from B+ (Good) and the Long-Term Issuer Credit Ratings (Long-Term ICR) to “bbb” (Good) from “bbb-” (Good) of Nassau Life Insurance Company, Nassau Life and Annuity Company and Nassau Life Insurance Company of Kansas (Overland Park, KS).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
DECEMBER 20, 2021
From Google search results to stock market trading, algorithms have reshaped virtually every aspect of society. Yet despite their ubiquity, algorithms remain misunderstood by many — even by people whose jobs rely heavily on algorithms and related technologies, such as machine learning. As a global go-to-market platform, ZoomInfo invests significant time, effort, and resources into developing sophisticated algorithms that offer our customers more accurate data and better solutions.
Wink Intel
DECEMBER 20, 2021
OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has removed from under review with developing implications and upgraded the Financial Strength Rating to A- (Excellent) from B++ (Good) and the Long-Term Issuer Credit Rating to “a-” (Excellent) from “bbb+” (Good) of Guggenheim Life and Annuity Company (GLAC) (Wilmington, DE). The outlook assigned to these Credit Ratings (ratings) is stable.
Wink Intel
DECEMBER 20, 2021
OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating (FSR) of A+ (Superior) and the Long-Term Issuer Credit Ratings (Long-Term ICR) of “aa” (Superior) of the life insurance subsidiaries of Western & Southern Financial Group, Inc. (WSFG). WSFG’s subsidiaries are The Western and Southern Life Insurance Company (WSLIC), Western-Southern Life Assurance Company, Columbus Life Insurance Company, Integrity Life Insurance Company, National Integrity Life I
Wink Intel
DECEMBER 20, 2021
OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating (FSR) of A+ (Superior) and the Long-Term Issuer Credit Ratings (Long-Term ICR) of “aa-” (Superior) of the members of Metropolitan Life Insurance Group. Concurrently, AM Best has affirmed the Long-Term ICR of “a-” (Excellent) and the Long- and Short-Term Issue Credit Ratings (Long-Term IR; Short-Term IR) of MetLife, Inc.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Wink Intel
DECEMBER 20, 2021
NEW YORK–( BUSINESS WIRE )–American International Group, Inc. (NYSE: AIG) and Blackstone (NYSE: BX) today announced the closing of the previously disclosed transaction for Blackstone Real Estate Income Trust (BREIT), a yield-oriented, perpetual-life investment vehicle affiliated with Blackstone, to acquire AIG’s interests in a U.S. affordable housing portfolio.
Wink Intel
DECEMBER 20, 2021
HORSHAM, Pa. , Dec. 16, 2021 /PRNewswire/ — The Penn Mutual Life Insurance Company (Penn Mutual), a Fortune 1000 company, is pleased to announce that Kroll Bond Rating Agency (KBRA) and Standard and Poor’s (S&P) have again recognized the financial strength of the company and its subsidiaries. During recent reviews by both agencies, Penn Mutual received stable outlooks and was noted for its strong competitive position, solid market presence in U.S. individual life and annuities m
Wink Intel
DECEMBER 20, 2021
DES MOINES, Iowa, Dec. 16, 2021 /PRNewswire/ — Sammons® Financial Group today announced changes to the Sammons Life Insurance Group leadership team as it prepares for the retirement of Steve Palmitier and the elevation of Jerry Blair to president, effective January 1, 2022. This past October, Blair was named president of Sammons Life Insurance Group following the announced plans of Palmitier’s retirement this past June.
Wink Intel
DECEMBER 20, 2021
TOPEKA, KAN., Dec. 16, 2021 /PRNewswire/ — Rachel Sachs , Advisors Excel Vice-President of Life Operations, was named a NAILBA Independent Distribution (ID) 20 Award Winner of 2021. This is the third year for the award. According to NAILBA, the ID Twenty Awards honor Independent Distribution’s most courageous innovators and visionaries, who have made significant contributions to the insurance profession.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Wink Intel
DECEMBER 20, 2021
BALTIMORE , Dec. 16, 2021 /PRNewswire/ — Transamerica announced today that the Aegon Transamerica Foundation has donated $500,000 to Operation HOPE, a nonprofit organization working to help underserved individuals attain a better financial future. The donation includes $250,000 for the nationwide “HOPE Inside” community-based financial coaching network and $250,000 for the “One Million Black Business and Entrepreneur Initiative,” designed to launch and grow
Wink Intel
DECEMBER 20, 2021
MARLBOROUGH, Mass. , Dec. 15, 2021 /PRNewswire/ — DALBAR, Inc., the nation’s leading evaluator of customer service in the financial services industry, kicks off their annual award season today by publishing the recipients of the prestigious 2021 DALBAR Service Awards. . DALBAR Service Awards are granted to the best mutual fund, annuity, retirement and insurance contact centers in the industry.
Wink Intel
DECEMBER 20, 2021
SAN DIEGO , Dec. 16, 2021 /PRNewswire/ — Members of the National Association of Insurance Commissioners (NAIC) elected officers for 2022 today during its Fall 2021 National Meeting plenary. The following officers were elected for 2022: President: Idaho Insurance Director Dean L. Cameron. Dean L. Cameron was appointed Director of the Department of Insurance by Idaho Governor C.L. “Butch” Otter.
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