Create a lead-scoring algorithm
Zoominfo
NOVEMBER 15, 2021
Scenario If a company generates hundreds or thousands of leads per month, trying to determine which leads are high quality and how to route them can be time-consuming, especially if you rely too much on “gut feel.” Instead, use a lead-scoring algorithm that analyzes win rates against data points from ideal customer profiles (ICPs ). For example, imagine you have 100 qualified leads from a product webinar.
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