Mon.Feb 14, 2022

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How to Sell to Salespeople: 4 Tips to Close More Deals

Zoominfo

The world of sales has changed. In the past, the sales industry was driven by volume. Relationships mattered, but sales was primarily a numbers game. More calls and more emails meant more deals, but the quantity of leads often took priority over the quality of those leads. Today, sales is driven by insights, selling the right product to the right people at the right time with the most up-to-date B2B data.

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Super Bowl LVI Halftime Show Pulls in New Consumer Base

Netbasequid

The Super Bowl’s choice of halftime performers had the internet abuzz, as they promised to offer a mix of superstars performing for the first time ever on one stage. Best of all? It reawakened a part of their consumer base to tune in and talk about the event, which naturally amplified brand advertisements – which is always a big draw for consumers, regardless.

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How and Why You Need to Use Competitor Monitoring

Owler

What is Competitor Monitoring? Competitor monitoring is an important industry tool, with its market projections expected to grow from $41.2 million to $82 million by 2027. But why is competitive monitoring, also known as competitive monitoring, so valuable? Competitor monitoring allows you to track a competitor’s performance and gather competitive intelligence.

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Announcing the Biggest Ad Winners of Super Bowl LVI®

Netbasequid

We’re excited to share the top performing commercials that aired during Super Bowl LVI®, the hottest event of the year for advertisers. The data looked into the regions and demographics from the total of 7.6M social media posts and 453B impressions from the big game. Let’s check it out! The top five winners from this year’s Super Bowl commercials with the highest positive sentiment included: 1.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Rise of Chief Data Officers and the Fall of Database Administrators

Dataversity

As we kick off the new year, it’s important to consider the unique challenges facing enterprises when it comes to managing databases. We’ve seen data and databases grow exponentially with each passing year. This added growth also brings added complexity, resulting in increased difficulty for database professionals to monitor application performance and mitigate issues as […].

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Eradicating Broken Data Integration Approaches to Unleash Advanced Analytics

Dataversity

As enterprises continue to struggle with the effects of the global pandemic, the modern data analytics stack is undergoing a shock of its own. The world has changed, and we’re living in a new hybrid multicloud reality. Lower levels of the IT stack, which is to say, data centers, networks, raw storage and compute, are […]. The post Eradicating Broken Data Integration Approaches to Unleash Advanced Analytics appeared first on DATAVERSITY.

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Georgia Supreme Court to Weigh-in on Key Insurable Interest Question for Life Insurance

Wink Intel

Appeal from the United States District Court for the Northern District of Georgia, D.C. Docket No. 1:17-?cv-03857-WMR.?. On February 4, 2022, the United States Court of Appeals for the Eleventh Circuit certified two ?questions to the Georgia Supreme Court, which should be of interest to life insurance companies, ?life insurance agents and the secondary life insurance industry, asking whether a life insurance ?

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How Domo’s Sales Team Uses Domo to Drive Growth

Domo

Sales are the lifeblood of any successful organization. Without the ability to generate a constant stream of revenue, a business stands little chance of survival. Over the past eight quarters, Domo’s sales team took its game to a whole new level—and the result was unprecedented growth for the enterprise software company. So, what happened? How did the group find another gear and reach heights it never had before?

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Financial Security: One of the most attractive qualities in a partner

Wink Intel

Americans in a relationship are talking openly about their finances before saying “I love you.”. According to a new study by Life Happens , the national nonprofit educating consumers about the importance of life insurance in a sound financial plan, 74% of respondents said it took them between one and eight months to be comfortable talking about their finances with their partner, while in that same period, only 42% would say “I love you.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Match.com & eHarmony Ads Heat Up Ahead of Valentine’s Day

Pathmatics

Valentine’s Day is here, and love is in the air. At least, that’s the hope of dating sites that are taking aim at singles looking for a serious relationship. Data from our ad intelligence tool, Pathmatics Explorer, shows that the top 3 advertisers in the Dating category spent nearly $7M on digital ads from January 1 through February 1, 2022. Let’s take a closer look at how Match.com, eHarmony, and Tawkify advertised as Valentine’s Day approached this year.

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Tiburon founder Chip Roame joins DPL Financial Partners board

Wink Intel

LOUISVILLE, KY, February 8, 2022- DPL Financial Partners (“DPL”), the leading turnkey insurance platform for registered investment advisors (“RIAs”), announced the appointment of Tiburon Strategic Advisors and Tiburon CEO Summits Founder and Managing Partner Chip Roame to its board of directors. “We are thrilled to welcome Chip to our board,” said DPL Founder and CEO David Lau.

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Tackling changed requirements with comprehensive modernization

BI Survey

The COVID-19 pandemic caught most companies unprepared. Overnight, the impact of uncertainty, dynamics and complexity on markets could no longer be ignored. Local events in an increasingly interconnected economy and uncertainties such as the climate crisis will continue to create high volatility and even chaos. Accordingly, many organizations will have to adjust their corporate governance to meet these demands.

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MetLife explores sale of variable annuity business – sources

Wink Intel

NEW YORK, Feb 11 (Reuters) – MetLife Inc (MET.N) is exploring the divestment of its U.S. variable annuity book as it seeks to free up resources to invest in higher-growth parts of its business, people familiar with the matter said. The New York-based insurer is working with an investment bank on the plan, which is in its early stages, the sources said, cautioning that no deal is certain.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Traditional & Modern BI and Analytics: A Perfect Combination Solutions!

Elegant BI

Combine Traditional BI with Modern BI and Analytics to Improve User Adoption and Gain Advantage! The world-renowned technology research firm, Gartner, predicts that, ‘through 2024, 50% of organizations will adopt modern data quality solutions to better support their digital business initiatives’. As businesses consider the options for data analytics, it is important to understand the impact of solution selection.

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Apollo CEO Questions Other Private Equity Investors’ Life Strategy

Wink Intel

Marc Rowan — the head of the investment company that controls Athene Holding, and who has helped finance many of the biggest life insurance and annuity sector deals over the past decade — suggested Friday that some other investment companies that are buying life and annuity issuers are on the wrong track. Rowan is the CEO of Apollo Global Management.

Finance 40
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Aegon Sees Strong Annuity Buyout Demand

Wink Intel

Executives at Aegon — the Dutch parent of Transamerica — say many holders of U.S. variable annuities with rich benefits guarantees would rather have a big cash payment. The executives talked briefly about Transamerica’s U.S. variable annuity buyout program Wednesday, on a conference call the company held to go over earnings for the fourth quarter of 2021 with securities analysts.

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Origins of the ‘Bermuda Triangle’ Strategy

Wink Intel

For much of the first decade of the 21st century, leading publicly traded US life insurance companies had reason to believe that their flagship product would help then capture the multi-trillion-dollar Boomer retirement opportunity. . Click HERE to read the full story via RIJ. Wink’s Note: Kerry Pechter at Retirement Income Journal has led the charge in reporting on what he refers to as “The Bermuda Triangle Strategy.” If you’ve ever wondered how that strategy came to

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Rising interest rates will have diverse effects: Cerulli

Wink Intel

Different types of institutional investors face dramatically different effects from a trend toward higher inflation and lower capital market returns, according to a new Cerulli Associates report, North American Institutional Markets 2021: Inflation’s Impact on Return and Liability-Oriented Investors. . Click HERE to read the full story via RIJ. The post Rising interest rates will have diverse effects: Cerulli appeared first on Wink.

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Life Insurers Hope Consumers Will Be Their Valentines

Wink Intel

Life Happens — a nonprofit group that promotes life insurance and financial planning awareness — has been trying to use Valentine’s Day to win consumers’ hearts. The Arlington, Virginia-based organization wants to plant the idea that buying life insurance and getting one’s finances in order is a much more powerful way of showing love than giving a loved one a box of chocolates.

Finance 40
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Brighthouse Executives Shrug at Inflation Talk

Wink Intel

Brighthouse Financial executives can live with the idea of a moderate increase in inflation. A securities analyst asked them about inflation Friday, on a conference call the Charlotte, North Carolina-based company held to go over earnings for the fourth quarter of 2021 with securities analysts. Click HERE to read the full story via ThinkAdvisor. The post Brighthouse Executives Shrug at Inflation Talk appeared first on Wink.

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Retirement Income Group Backs Elton John

Wink Intel

The Alliance for Lifetime Income is working with Elton John — who will turn 75 on March 25 — to try to get U.S. consumers interested in retirement income planning. The Washington-based annuity awareness group is the presenting partner of John’s Yellow Brick Road Tour in North America. Click HERE to read the full story via ThinkAdvisor. The post Retirement Income Group Backs Elton John appeared first on Wink.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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FINRA to Update Variable Annuity Exam Questions

Wink Intel

The Financial Industry Regulatory Authority says the variable annuity issuers and distributors it oversees should be prepared for new exam questions about use of automated transaction tracking tools. Many life insurers have been shifting toward the sale of life insurance and annuity products with no guarantees, or only limited guarantees, because of concerns about low interest rates, investment market volatility and tough new long-term insurance and annuity liability accounting rules.

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Individual Life Activity Returns to Pre-Pandemic Earth

Wink Intel

U.S. individual life insurance application activity was good in January when compared with activity for January 2020, but dull when compared with January 2021. MIB Group — a Braintree, Massachusetts-based group that helps member life insurers share some of the information used in life insurance underwriting — gives data on life insurers’ return to normal application activity levels in its latest batch of application activity data.

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Fintech raises $5.1 million to expand annuity platform for 401(k)s

Wink Intel

Micruity Inc., a San Francisco-based financial technology company, has closed $5.1 million in seed financing to accelerate the expansion of its income connectivity platform, which facilitates the use of annuities inside 401(k)s. Click HERE to read the full story via InvestmentNews. The post Fintech raises $5.1 million to expand annuity platform for 401(k)s appeared first on Wink.

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AM Best Affirms Credit Ratings of American Life & Security Corp.

Wink Intel

. . Oldwick //BestWire// – AM Best has affirmed the Financial Strength Rating of B++ (Good) and the Long-Term Issuer Credit Rating (Long-Term ICR) of “bbb+” (Good) of American Life & Security Corp. (American Life) (headquartered in Lincoln, NE). The outlook of these Credit Ratings (ratings) is positive. The ratings reflect American Life’s balance sheet strength, which AM Best assesses as strong, as well as its adequate operating performance, neutral business profile and appropriate

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.