Wed.Sep 30, 2020

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How To Use Personas For Better Marketing

Zoominfo

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And who wouldn’t? The whole spray and pray method is one of the past. Today, we have things like automation, data, and buyer personas to fall back on. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their comp

Marketing 264
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Lex Mundi selects Vable as technology partner

Vable

Vable provides a bespoke current awareness and news monitoring service to Lex Mundi members. London, UK and Houston, TX (1 October 2020) – Today, Lex Mundi has announced that they have selected Vable as their technology partner to deliver a current awareness & news monitoring service to clients, prospective clients, and 22000+ lawyers within the Lex Mundi network of 150+ member law firms.

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What Happened to Brand Ambassadors?

Zoominfo

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. “Become a Rep,” it read. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). Knowing she had less than a thousand Instagram followers (while this brand had 328k), she knew there was a slim chance she’d get accepted, but she applied anyway.

Sales 246
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Quick Tips: OData Feed Analyser Custom Function in Power Query

BI Insight

It’s been a while that I am working with OData data source in Power BI. One challenge that I almost always do not have a good understanding of the underlying data model. It can be really hard and time consuming if there is no one in the business that understands the underlying data model. I … Continue reading Quick Tips: OData Feed Analyser Custom Function in Power Query.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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September 30th, 2020 - Product Updates and Data Additions

Thinknum

Product Updates Alternative Data in the United Kingdom: Insights and Use Cases As economic activity comes online, the most innovative investors leverage data trails left on the web for alpha-generating insights. Download our latest deck, “ Alternative Data in the United Kingdom: Insights and Use Cases ”, to see how our data on job listings, foot traffic, social media followers, and more, power investment decision across UK companies.

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Quick Tips: OData Feed Analyser Custom Function in Power Query

BI Insight

It’s been a while that I am working with OData data source in Power BI. One challenge that I almost always do not have a good understanding of the underlying data model. It can be really hard and time consuming if there is no one in the business that understands the underlying data model. I … Continue reading Quick Tips: OData Feed Analyser Custom Function in Power Query.