Smart Data Collective

JANUARY 20, 2021

We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. There are a lot of ways to use big data to get a better understanding of a target customer group, which is a vital part of any marketing strategy.

Marketing 351

Marketing Marketing Profiling Market Segmentation 351

Zoominfo

JANUARY 20, 2021

The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . Economic hardships created by government responses to the pandemic have not always been fair. Throughout America, restaurants and movie theaters have shut down, while across the street grocery stores and tech firms stay afloat.

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Restaurants Capital Loss Advantage 246

Octopus

JANUARY 20, 2021

How to do Competitor Analysis well This article asks how to do Competitor Analysis well. We offer guidance to Competitor analysis. Based on our experience of undertaking. The post How to do Competitor Analysis well appeared first on Octopus Competitive Intelligence.

Competitor Analysis 246

Competitor Analysis Analysis Competitive Intelligence Competitive 246

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Leads transform into customers by stepping through a carefully curated sales funnel. However, without a mapped out sales funnel, that conversion path becomes muddied with unclear messaging, resulting in lost leads.

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Sales Gaming Education Research 162

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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ArchIntel

JANUARY 20, 2021

ArchIntel™ -. Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. According to Dumas, for this process to be truly effective, companies must monitor their own strategy alongside the competition.

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Benchmarking Analysis Competitive Competitive Landscape 145

ArchIntel

JANUARY 20, 2021

ArchIntel™ -. The United States’ power demand has historically doubled every two decades. The energy market is the country’s third biggest industry today. The U.S. still relies heavily on fossil fuels, consisting of petroleum, natural gas and coal , much of which is produced locally. However, it also generates more nuclear energy than any other country in the world.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Netbasequid

JANUARY 20, 2021

Being on top of the metrics that matter to your brand is a great feeling, and it certainly helps accelerate your brand’s social media efforts. Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social media ROI through building upon what works – and discarding what does not. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit.

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Competitive Intelligence Intelligence Intelligence Gaming 111

ArchIntel

JANUARY 20, 2021

ArchIntel™ -. Octopus Intelligence has published a new article that provides businesses with guidance on how to conduct a competitor analysis in 2021. Competitor analysis is a tool that evaluates the marketing strategies used by various companies operating within a certain market. According to Octopus Intelligence, it is important to keep track of market shifts as the market could change with or without a company.

Competitor Analysis 104

Competitor Analysis Analysis Competitive Intelligence Competitive 104

Weidert Group

JANUARY 20, 2021

When you think about inbound marketing, you probably don’t think about pay-per-click advertising or other paid media strategies. (That would make sense.) But maybe it’s time to consider how a “push” strategy like PPC could power up your inbound program. A strategically selected and tactically executed paid media plan can add just the right kick to increase traffic, improve your SEO, and produce more qualified leads.

Marketing 105

Marketing Marketing 105

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Netbasequid

JANUARY 20, 2021

Emerging trends are everything to a businesses, whether or not they know it. And if your brand isn’t aggressively pursuing emerging trend opportunities, take a seat and follow along. Here’s how to do it, and why you must. For starters, brands that are able to identify emerging trends effectively have an advantage over competitors. And there’s so much more to it beyond that!

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Analysis Intelligence Intelligence Competitive Intelligence 98

Dataversity

JANUARY 20, 2021

Click to learn more about author Jeff Kinard. 2020 saw a rapid acceleration in digital transformation, and this trend shows no sign of slowing down in 2021. The smart factory and plant now incorporate an array of connected technologies, all generating a vast volume of data. As a result, data will continue its exponential growth, […]. The post Why Effective Data Management Is Key in a Connected World appeared first on DATAVERSITY.

Management 98

Management Learning Technology Technology 98

Netbasequid

JANUARY 20, 2021

Gaming and eSports influencers on YouTube have grown in popularity over this past pandemic-driven year. Using social media analytics , let’s explore 25 leading gamers and why brands love them! ( Hint: it’s because consumers do. ). And if you’re not convinced of the power this segment has, here are some supporting statistics on the rise of gaming and its influence: Women over the age of 18 make up 48% of the gaming population.

Gaming 98

Gaming Due Diligence Market Intelligence Education 98

Dataversity

JANUARY 20, 2021

Click to learn more about author Jasen Meece. 2020 brought massive disruptions due to COVID-19, and the abrupt shift to a remote workforce created holes in the cybersecurity landscape for malicious actors to exploit. Amid the pandemic, the harrowing spike in cyberattacks forced all enterprises, large and small, to take a closer look at potential […].

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Banking Learning Security Security 64

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Netbasequid

JANUARY 20, 2021

Avec la fin de l’année qui approche, le moment est venu de réaliser un audit des réseaux sociaux ! C’est un excellent moyen de vous créer des points de référence pour 2020, auxquels comparer vos performances en 2020. N’importe quelle marque se doit de consacrer le temps nécessaire à la création de ces points de référence. Maintenir les objectifs de la marque sur la bonne voie au début de la nouvelle année est extrêmement important !

Restaurants 98

Restaurants Sports Information Globalization 98

Vable

JANUARY 20, 2021

A number of new clients have come on board recently, so I wanted to share some Vable current awareness migration experiences with a wider audience. Tech migrations and new implementation projects are currently top of the agenda given that the pandemic has forced organisations to rethink the way they deliver services.

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IT Technology Technology Business 59

Netbasequid

JANUARY 20, 2021

Social media monitoring is something every business needs on the top of its daily “to do” list. Solid market intelligence helps brands keep pace, and even ahead of, ever-changing market conditions. And then, emergent brand opportunities – or emerging crises – happen quickly and you need to be ready to act and capture this insight, as it happens.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Wink Intel

JANUARY 20, 2021

BRAINTREE, Mass. , Jan. 13, 2021 /PRNewswire/ — U.S. life insurance application activity ended 2020 up +4.0, the highest annual year over year growth rate on record, according to the year-end MIB Life Index. December 2020 was up 3.7% over December 2019 , the highest YOY growth rate for the month of December since 2011. . (PRNewsfoto/MIB Group, Inc.).

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Security Security Information Management 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Netbasequid

JANUARY 20, 2021

Während wir uns dem Jahresende nähern, ist es Zeit, ein Social Media Audit durchzuführen! Dies ist eine großartige Möglichkeit, um Benchmarks für 2020 als Vergleichswerte zu erschaffen, und etwas, in das jede Marke Zeit investieren muss. Es ist unglaublich wichtig, zu Beginn des neuen Jahres hinsichtlich der Markenziele auf Kurs zu bleiben! Laden Sie daher NetBase Quid Social Media Audit-Vorlage herunter!

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Travel Benchmarking Restaurants Sports 59

Dataversity

JANUARY 20, 2021

Click to learn more about author Gerry Grealish. Successful attacks using ransomware have proliferated so much that some security researchers are developing viable second careers as “ransomware negotiators,” bargaining with attackers who hold corporate data hostage. Creative — and convincing — ransomware approaches have flourished during the lockdown era, with industry experts noting a 72 […].

Security 52

Security Security Research Learning 52

Netbasequid

JANUARY 20, 2021

L’ analyse des réseaux sociaux est un terme qu’on entend souvent – et souvent mal compris. Voyons en détail ce qu’ est cet outil essentiel, et pourquoi vous devez l’utiliser. Cela devrait peut-être sembler évident. Les réseaux sociaux abritent un énorme vivier de consommateurs, prêts à entendre les communications des marques.

Innovation 52

Innovation Information Marketing Marketing 52

Wink Intel

JANUARY 20, 2021

Investor advocates and other experts expect Gary Gensler to strengthen the broker investment advice standard his predecessor put in place rather than redo it when he takes over the Securities and Exchange Commission. Click HERE to read the full story via InvestmentNews. The post Gensler expected to put teeth in Reg BI — not overturn it appeared first on Wink.

IT 40

IT Security Security 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Business

Netbasequid

JANUARY 20, 2021

In der Rangliste, die für Ihre Marke von Bedeutung ist, ganz oben zu stehen, ist ein großartiges Gefühl, und dies gilt bestimmt auch für die Social-Media-Bemühungen Ihrer Marke. Wenn Sie Ihre Marke so positionieren, dass sie die maximale Effizienz online erreichen, hilft es Ihnen nicht nur dabei, keine Zeit zu verschwenden, sondern führt es auch zu einem erhöhten ROI in den sozialen Medien, wenn Sie auf dem aufbauen, was funktioniert – und all jenes verwerfen, was nicht funktioniert.

Restaurants 52

Restaurants Competitive Intelligence Intelligence Intelligence 52

Wink Intel

JANUARY 20, 2021

Annuities often get a bum rap, generally from market-based planners who view them as a threat, or other financial advisers that don’t really understand them very well. However, once you do understand how they work, it’s easy to see why nearly everyone would want them as a component of their portfolio. Notice I wrote “component.” .

Security 40

Security Security Marketing Marketing 40

mention

JANUARY 20, 2021

Think Instagram is a platform just for Gen Z teens? Perhaps you’re struggling to understand the value of organic and paid Instagram content when it comes to ROI? Then keep reading. We already know that people spend a lot of time on Instagram, but that doesn’t always mean what they are scrolling through is your branded content. With research by Similar Web showing people spend at least 53 minutes per day on Instagram, it still poses difficult to ensure your brand is pushed to the feed of someone’

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Gaming Sales Marketing Marketing 274

Wink Intel

JANUARY 20, 2021

A pair of insurers are defendants in new lawsuits filed in California over whether proper notice was given in cases of lapse or termination of policies. The plaintiffs, who seek class-action status, claim American National Insurance Co. and Lincoln Benefit Life Co. violated a 2013 California law that beefed up notification requirements. The law establishes a new minimum grace period during which individual and group life insurance policies must remain in force after a premium payment is missed;

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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Netbasequid

JANUARY 20, 2021

Along with everything else this year, the social media analytics game has undergone accelerated transformation – and it’s essential to stay on top of the latest and greatest offerings with these stats, facts and insight to inform your digital marketing efforts. Overall customer experience that makes consumers feel seen, heard, and understood at the deepest levels should be the top priority of every brand.

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Marketing Marketing Profiling Competitor Analysis 116

Wink Intel

JANUARY 20, 2021

The insurance industry is going to have to get younger, more digitally savvy and come up with more versatile products. Oh, and employees will probably not be coming back to the office. Otherwise, it should be business as usual for the next decade. Click HERE to read the full story via INN. The post McKinsey To Insurance: Get Younger, Get Digital And Get Flexible appeared first on Wink.

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Business IT 40

Netbasequid

JANUARY 20, 2021

Social media offers a huge pool of consumers ripe for brand communication. But that attitude is dangerous in its brand-centric focus. It should, perhaps, seem obvious, but Social Media Analytics is a term often heard – and often misunderstood. Let’s break down just what this crucial business tool is; why you need to use it; and, how! Social media isn’t about brands.

IT 122

IT Analysis Gaming Competitive 122