Tue.Dec 14, 2021

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Product Marketing Spotlight Series: Elizabeth Brophy

Crayon

Marketing 617
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The 5 Best Methods Utilized for Data Collection

Smart Data Collective

Collecting data is a necessary step that companies must take to reach their desired standards or keep from declining in quality. Not only that, but the product or service primarily influences the public’s perception of a brand that they offer, so gathering the data that will inform them of customers’ level of satisfaction is extremely important. But what ways should be used to do so?

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Sales Faces a Hiring Crisis. How Should Leaders Respond?

Zoominfo

Sales plays an outsized role in driving growth at many organizations. Yet despite its importance, recent data suggests that sales as a profession is facing a looming hiring crisis. Data from ZipRecruiter indicates that sales vacancy listings are reaching unprecedented highs , up 65 percent to more than 700,000 listings as of July 2021. The Wall Street Journal notes that many companies are struggling to attract new sales reps, due in part to negative perceptions of sales as an industry.

Sales 100
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Using Data from OKRs To Improve Business Growth

Smart Data Collective

OKRs are a simple yet powerful management framework for managers to align with employee goals with the organization while fostering transparency and streamlining goal attainment. Employee monitoring is very important. Measuring results and performance is critical to business success. However, it is often challenging to ensure that your metrics are aligned with the C-suite objectives and that all your employees are engaged and connected in meeting these targets.

Business 274
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What are Customer Insights and Why Do They Matter?

Netbasequid

Your customers come with many nuanced behaviors, and taking the time to discover what makes them tick is worth the effort. Painting your audience with a broad brush is unwise. It leaves a lot to be desired in your marketing strategy, particularly when there’s a wealth of consumer insights floating beneath the surface. Uncovering subtle variations in your audience segments allows you to target your ideal consumer with precision and strengthen your brand through various use cases.

More Trending

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Ep. 442 – Hana Ben-Shabat, Founder of Gen Z Planet, on What you Need to Know Before Working with Gen Z

Happy Market

My guest today is Hana Ben-Shabat, keynote speaker and founder of Gen Z Planet. Founded in 2019, Gen Z Planet is a research and advisory firm focused on helping brands understand and navigate the change that Gen Z is bringing. Most recently, Hana released her new book, “Gen Z 360,” a guide to understanding the next generation of culture, creators, employees, and consumers.

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4 Critical Features to Ensure Success with Mobile Analytics for Tally ERP!

Elegant BI

The Tally ERP Solution is very popular with business users – accountants, finance professionals, inventory and purchasing managers and others. To take Tally to the next level, many organizations are integrating augmented analytics to enable insight, make fact-based decisions and allow accounting and finance professionals to add more value by making accurate, concise recommendations and suggestions to clients and team members so that the business can control expenses, understand and manage tax im

Finance 52
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Webinar Recap: Experts Examine the Next Frontier in BI

Domo

Data and insights are meaningless if they can’t be leveraged to drive positive business outcomes. That’s why actionable intelligence is not only becoming a term that more and more business leaders are familiar with, but a methodology that they are building entirely new BI strategies around. Indeed, to win in an ultra-competitive business environment like the one that exists today, you can’t sit still.

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Weidert Group Wins 2021 Small Employer Business of the Year Award

Weidert Group

APPLETON, WI, December 2021 — Weidert Group, a full-service B2B inbound growth agency and Diamond Level HubSpot Partner, has been announced as the winner of the Business of the Year Award in the Small Employer Service category from the Fox Cities Chamber. This exceptional honor is one of the organization's 2021 Professional Leadership Awards.

Win 52
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Wink, Inc. Releases Third Quarter, 2021 Life Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. 3RD QUARTER LIFE SALES DECLINED, STILL IN UPSWING COMPARED TO 2020. Wink, Inc. Releases Third Quarter, 2021 Life Sales Results. Des Moines, Iowa. December 10, 2021 – Wink, Inc. released the third quarter, 2021 life sales results in its 97 th edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report is the insurance industry’s #1 resource for life insurance sales data, since 1997.

Sales 52
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The Evolution of Metadata Platforms vs. Data Platforms

Dataversity

Watching closely the evolution of metadata platforms (later rechristened as Data Governance platforms due to their focus), as somebody who has implemented and built Data Governance solutions on top of these platforms, I see a significant evolution in their architecture as well as the use cases they support. This evolution seems to closely mirror the […].

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Variable Life Insurance Market Rewriting Long Term Growth Story with Allianz, AXA, Generali, Ping An

Wink Intel

Edison, NJ — ( SBWIRE ) — 12/09/2021 — The Latest research study released by HTF MI “Variable Life Insurance Market” with 100+ pages of analysis on business Strategy taken up by key and emerging industry players and delivers know how of the current market development, landscape, technologies, drivers, opportunities, market viewpoint and status.

SWOT 40
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Pathmatics Launches Deeper Taxonomy for Health & Wellness

Pathmatics

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Life Insurance Check-ups: The Current Planning Environment As A Catalyst For Policy Review

Wink Intel

The COVID-19 pandemic has spurred awareness and interest in life insurance like never before. According to a recent LIMRA study, nearly one third of consumers (31%) say COVID-19 has made it more likely they will purchase life insurance in the next twelve months and 102 million Americans feel they need more life insurance. Recently, tax proposals threatened to drastically change estate tax and trust planning, bringing trust-owned policies into the spotlight.

IT 40
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SCIP ? Year end review

SCIP

Here's a brief round up of how we've been working for you this year. As 2021 draws to a close, the SCIP team and I are grateful for YOU - our member community, which has shown an incredible spirit of generosity, helping their peers, and sharing experiences. Here's a brief round up of how we've been working for you this year. Thank you for the trust you put in SCIP.

SCIP 52
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AmeriLife Names Jim Palmer President, Direct To Consumer

Wink Intel

AmeriLife Group, a national leader in developing, marketing, and distributing annuity, life, and health insurance solutions, today announced that it has hired Jim Palmer as President, Direct to Consumer. Palmer, reporting to AmeriLife Chief Marketing Officer Ovi Vitas, will partner with AmeriLife’s executive team and ownership group Thomas H. Lee Partners to lead AmeriLife’s growing direct-to-consumer business.

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Ameriprise, Raymond James, LPL, plus new FINRA rules, elder fraud and mentorship for female advisors

Wink Intel

A former LPL and Lincoln Financial Group advisor got more than two years in federal prison for stealing money directly from the bank account of one of his elderly clients. Commonwealth Financial has launched a program that pairs 40 of its 400 female advisors with a dozen mentors. The Financial Planning Association has a new editor for its Journal of Financial Planning.

Banking 40
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Issues of Concern for Insurers in 2021

Wink Intel

By topic of concern and percentage of insurers ‘very concerned about it. Click HERE to view via RIJ. The leading concern with 81% is: Low interest rates / generating returns or yields. The post Issues of Concern for Insurers in 2021 appeared first on Wink.

IT 40
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Equitable launches RILA with income benefit

Wink Intel

Equitable, the life insurer that originated the registered index-linked annuity (RILA, aka structured variable annuity) over a decade ago, has added a guaranteed lifetime withdrawal benefit (GLWB) rider to the latest iteration of its popular Structured Capital Strategies RILA. . Click HERE to read the full story via RIJ. The post Equitable launches RILA with income benefit appeared first on Wink.

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Jackson Names Scott Romine President of Jackson National Life Distributors LLC

Wink Intel

LANSING, Mich.–( BUSINESS WIRE )– Jackson Financial Inc. 1 (NYSE: JXN) (Jackson ® ) today announced that Scott Romine has been appointed President of Jackson National Life Distributors LLC (JNLD), the marketing and distribution business of Jackson National Life Insurance Company. Scott will also be a member of Jackson’s Executive Committee, reporting to Chief Executive Officer, Laura Prieskorn.

Win 40
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Strong Whole Life Demand Boosts Application Activity

Wink Intel

Strong consumer interest in whole life insurance helped lead to a 2.9% increase in life insurance application activity between November 2020 and November 2021, according to new data from MIB Group. MIB reported a 1.5% drop in activity for October, but it has been reporting increases in year-over-year activity comparisons most months this year as consumers, life insurers and agents recover from the application freeze that the COVID-19 pandemic caused in early 2020.

IT 40
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Investors Favor Annuities, Protection Over 60/40 Allocation: Survey

Wink Intel

As part of a new study, Alliance for Lifetime Income and CANNEX asked investors to build their own hypothetical $1 million portfolio. Here’s what respondents came up with. Investors allocated 20% of their portfolio to dividend-paying stocks, $200,000; 14% to real estate, about $145,000; and 13% to annuities, $136,000. They rounded out their top five asset category choices by allocating 11% to bank CDs and 10% to bonds. .

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10 Top Annuity Bills Introduced in 2021

Wink Intel

Lawmakers were busy introducing annuity-related bills this year as sales of the products were booming. Sales of fixed and variable annuities were $60 billion in the second quarter of 2021, up 6% from first-quarter 2021 sales of $56.7 billion, according to the Insured Retirement Institute’s second-quarter 2021 market data, released in November. The data was reported by Beacon Annuity Solutions and Morningstar.

Sales 40
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Covid Spurs Biggest Rise in Life-Insurance Payouts in a Century

Wink Intel

The Covid-19 pandemic last year drove the biggest increase in death benefits paid by U.S. life insurers since the 1918 influenza epidemic, an industry trade group said. Death-benefit payments rose 15.4% in 2020 to $90.43 billion, mostly due to the pandemic, according to the American Council of Life Insurers. In 1918, payments surged 41%. Click HERE to read the full story via WSJ.

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Small Insurer: Avoiding Hard Annuity Math May Be Too Difficult

Wink Intel

New draft rules could hurt small fixed annuity issuers that want to stick with traditional reserving methods, according to Waylon Peoples. Peoples, vice president, life actuarial, with Erie Family Life, says the National Association of Insurance Commissioners has promised to free small, strong life and annuity issuers from having to use the complicated principles-based reserving (PBR) approach.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.