Mon.Apr 12, 2021

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Five Tips for Life Science Companies to Effectively Manage M/CI Vendors

Cipher

The top life science companies work extensively with a network of external market and competitive intelligence (M/CI) vendors. M/CI plays a significant role in the decision making process of leading life science companies across all areas of the industry - including the pharmaceutical, biotechnology, and medical device sectors.

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5 perspectives on modern data analytics

CIO

Some things don't change, even during a pandemic. Consistent with previous years, in CIO’s 2021 State of the CIO survey, a plurality of the 1,062 IT leaders surveyed chose “data/business analytics” as the No.1 tech initiative expected to drive IT investment. Unfortunately, analytics initiatives seldom do nearly as well when it comes to stakeholder satisfaction.

Analysis 325
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Reasons Data Science Consultants Can Be Excellent Investments

Smart Data Collective

There’s a lot of data out there, even for businesses that use relatively limited data sets for niche industries. Now that so many companies have tons of data to sift through before they can make informed decisions, lots of organizations are turning to data science consultants. A data science consultant is a specialist that knows how and where to sift through mountains of data for the good stuff that allows you to make smart decisions and take advantage of all the information provided by your cus

Education 308
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? One thing’s for sure: it’s not always simple. At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Marketing 189
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 B2B Customer Journey Map Templates To Grow Business and Relationships

Weidert Group

You have an outstanding existing customer base. They’re loyal. They’re active. They’re exactly — or pretty much exactly — as you hoped they would be when you signed them on. It’s sometimes so easy to get distracted by landing new business that your existing customers get taken for granted. What are you doing to demonstrate their value? What type of experience are you creating for existing customers that will instill even more confidence in the relationship they have with your company?

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Competitive Intelligence Research: 12 Key Ways to Mastering It

Netbasequid

Competitive intelligence feels like it should be intuitive, as every brand understands its own category and competitors, right? Not entirely. The reality is that most brands make lots of dangerous assumptions about the marketplace and where their brand lives in it. And this leads to sloppy competitive intelligence that can do more harm than good. But don’t worry – there are many ways to master competitive intelligence research – and we’ll share 12 of them below!

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The Sky Garden Method: Discover Evergreen Link Building Opportunities Using Search Data

Moz

Adding on to Brian Dean’s Skyscraper Technique, this is the “Sky Garden Method”. It’s a similar approach that requires no outreach time to build links, and can generate links well into the future.

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Why You Should Be Data-Focused – Not Data-Driven

Dataversity

Click here to learn more about Victor Dudemaine. As data professionals, we are living in the golden age of “DATA.” Data is king. Consulting firms and CEOs alike are proclaiming “data is the new oil” that will run our information economy for years to come. The question I ask each of you then is this: “How […]. The post Why You Should Be Data-Focused – Not Data-Driven appeared first on DATAVERSITY.

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How ADP Uses Chatbots for CI

SCIP

To free up analyst time for strategic initiatives, ADP has built an integrated bot that can answer b. New on-demand videos for members. Using Chatbots and Collaboration Tools to Increase CI Efficiency. To free up analyst time for strategic initiatives, ADP has built an integrated bot that can answer basic and repetitive questions about the competition.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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AIOps: How Businesses Adapted, and IT Departments Advanced, During the Pandemic

Dataversity

Click to learn more about author Robin Hernandez. Almost overnight, the pandemic exposed many of the weaknesses of IT departments in the modern business environment. CIOs and their teams were left scrambling to keep operations up and running with a socially distanced skeleton crew, while others faced significant security concerns due to the sudden shift […].

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Digital Marketing: COVID-19 and Outdoor Recreation, A Love Story

Pathmatics

In the early months of 2020, outdoor recreation was an $887 billion industry, quickly outpacing the nation's GDP growth. When the WHO declared COVID-19 a global pandemic, a resilient and inventive economic sector was suddenly slammed by a tidal wave of shuttered retail stores, disruptions in the supply chain, and widespread layoffs.

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Will Your Analytics Solution Support Your Business Users?

Elegant BI

Provide The Right Augmented Analytics Solution And Features For Business Users! Business competition is intense and markets are changing rapidly. What worked yesterday, does not work today and it is crucial for businesses to have an in-depth understanding of what is changing, how customer buying behavior is evolving, what new products and pricing plans are appropriate, where to invest for the future, what additional resources the business will need and when – in short, every detail of your busin

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New York Wants Life Insurers to Analyze Portfolio Climate Exposure

Wink Intel

What You Need to Know. The New York State Department of Financial Services has proposed guidance that could affect all insurers domiciled in the Empire State. The department wants insurers to think about hurricanes, floods, wildfires, droughts and chronic shifts in weather patterns. All insurers, regardless of size, would have to have a written climate risk management policy.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Workflow Fix: How UDAPs Heal Fractured Data Landscapes

Domo

If you’ve ever walked several dogs at once, you understand the challenge of a complex data environment. Each dog moves at a slightly different pace, pulls you in a different direction, and has its own needs and environmental stressors. Data products provide a similar challenge. Between different data models, formats, and other software eccentricities, even a skilled team of data engineers and architects can struggle to make tools play nicely with one another.

Retail 52
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Actuaries Find Race and Ethnicity Disclosure Gap

Wink Intel

What You Need to Know. About 12% of U.S. residents are Black, and 15% are Hispanic or Latino. In the insurance industry, 12% of employees are Black and 12% are Hispanic or Latino. Just 4.4% of new SOA members are Black, and 3.7% of new members are Hispanic or Latino. Society of Actuaries members are much more likely to tell the SOA about their gender than to tell the group about their race or ethnicity.

IT 40
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Principal to Announce First Quarter 2021 Financial Results

Wink Intel

DES MOINES, Iowa–( BUSINESS WIRE )–Principal Financial Group ® (Nasdaq: PFG) announced today that it will release first quarter 2021 financial results 15 minutes after U.S. markets close on Tuesday, April 27, 2021. On Wednesday, April 28, 2021 at 10 a.m. ET, Dan Houston, chairman, president, and chief executive officer, and Deanna Strable, executive vice president and chief financial officer, will discuss the results during a live conference call.

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FBL Financial Group Files Investor Presentation

Wink Intel

WEST DES MOINES, Iowa–( BUSINESS WIRE )–FBL Financial Group, Inc. (NYSE: FFG) (“FBL Financial Group” or “the Company”) today filed a presentation regarding the previously announced transaction pursuant to which Farm Bureau Property & Casualty Insurance Company (“FBPCIC”) will acquire all of the outstanding shares of FBL Financial Group Class A and Class B common stock, excluding shares owned by FBPCIC and the Iowa Farm Bureau Federation, for $56.00 per share in cash.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Allianz Life Named a 2021 FORTUNE 100 Best Company to Work For

Wink Intel

MINNEAPOLIS–( BUSINESS WIRE )–Allianz Life Insurance Company of North America ( Allianz Life ) announced today it was named a 2021 FORTUNE 100 Best Companies to Work For. The company ranked 52 on the list. This is the 10th consecutive year that Allianz Life has been included on the list as a result to its commitment to company culture, employee development, and diversity and inclusion.

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Principal Charity Classic, Sammons Financial Group Launch New Giving Program in Support of DE&I

Wink Intel

DES MOINES, Iowa–( BUSINESS WIRE )–The Principal Charity Classic and Sammons Financial Group have partnered to launch a new program called The Legacy Project, which will donate to organizations with defined goals, strategies, and measurable outcomes to address the issues of diversity, equity, and inclusion. First year funding in the amount of $50,000 will go to The Directors Council (TDC), a Des Moines-based not-for-profit organization committed to developing social service programs

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RetireOne Launches Tool to Help RIAs Quantify the Impact of Fixed Index Annuities in Client Portfolios

Wink Intel

SAN FRANCISCO , April 7, 2021 /PRNewswire/ — RetireOne ® — the leading independent platform for fee-based insurance solutions — today announced the broad availability of the Advisory Annuity Impact Calculator , a tool that enables advisors to evaluate improvements in risk-adjusted returns for their client-specific portfolios. During this time of high equity valuations and low fixed income yields, RetireOne and inStream Solutions, LLC , worked in partnership on this initiative to dem

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National Western Life Insurance Company (NWL®) launches Equisoft/manage, a flexible cloud-based policy administration system

Wink Intel

PHILADELPHIA , April 6, 2021 /PRNewswire/ – Equisoft announced today the successful implementation of phase one of its cloud-based policy administration platform that will support NWL’s Life and Annuity operations across the full policy lifecycle. The new platform, along with the new NWL® ChoiceOptimizer Fixed Indexed Annuity product, went live in February.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Industry Still Lags In Developing, Advancing Women, WIFS President Says

Wink Intel

It’s not difficult to attract women to the financial services industry, said Carrie Sayre, president of Women in Insurance and Financial Services. But it’s the development and advancement of women in which the industry fails. Sayre, who is chief talent officer of 6M Group, spoke Tuesday as part of NAIFA Diversity, Equity and Inclusion Impact Week. She said women make up 13% of producers and 18% of leaders in the industry, a percentage that hasn’t changed much over the past 30 years.

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Life Insurance Industry Eyes ‘Moon Shot’ In Underserved Communities

Wink Intel

The life insurance industry has a chance at a “moon shot” this year in terms of expanding its investment in underserved communities. That was the word from Bruce Ferguson, senior vice president of state relations for the American Council of Life Insurers. Ferguson and two other ACLI executives spoke on the organization’s Economic Empowerment and Racial Equity Initiative on Wednesday during NAIFA’s Diversity, Equity and Inclusion Impact week.

IT 40
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Barometer Shows Greater Interest In Buying Life Insurance

Wink Intel

One in three consumers surveyed said COVID-19 prompted them to consider buying life insurance in the next 12 months. That was one of the significant findings in the 11 th annual Insurance Barometer survey, conducted by LIMRA and Life Happens. The annual survey looks at the consumer mindset around topics relevant to the life insurance industry. Click HERE to read the full story via INN.

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Florida Court Considers Law Forcing Life Insurers To Try To Find Beneficiaries

Wink Intel

The Florida Supreme Court will hear a constitutional challenge to a 2016 state law that put new requirements on life-insurance companies to determine whether policyholders have died and to contact beneficiaries. Four insurers went to the Supreme Court last year after a divided 1st District Court of Appeal upheld the law. The Orlando Sentinel reported this week that the Supreme Court issued an order Monday that it will take up the case.

IT 40
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.