Crayon
MARCH 30, 2021
No one cares about the price of your SaaS product unless they’re interested in buying it. (Or they're interested in gathering competitive intel. But we'll set that aside for now.). Prospects who visit your pricing page, in other words, are high-intent prospects — they’re aware of their pain points (to some extent) and they’re on the hunt for a solution.
Cipher
MARCH 30, 2021
No matter how sophisticated your market and competitive intelligence (M/CI) function is, it often makes sense to work with a third-party vendor. There are many reasons to do so: access to deeper subject expertise, guidance on setting up the right systems and processes, or even just to get a fresh perspective on your existing M/CI process.
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Octopus
MARCH 30, 2021
Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers. The post Competitive Intelligence questions to NATS Strategy Analysis and Development manager appeared first on Octopus Competitive Intelligence.
Smart Data Collective
MARCH 30, 2021
A data-driven approach allows companies of any scale to develop SEO and marketing strategies based not on the opinion of individual marketers but on real statistics. Big data helps better understand your customers, adjust your strategy according to the obtained results, and even decide on the further development of your product line. Data-driven SEO and marketing activities leave no space for bad shots.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ArchIntel
MARCH 30, 2021
ArchIntel™ -. “The global software as a service (SaaS) market size is expected to reach $185.8 billion by 2024, rising at a market growth of 21.4% CAGR during the forecast period.” — Research and Markets. BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
ArchIntel
MARCH 30, 2021
ArchIntel™ -. Deluxe is recruiting a new competitive intelligence program manager for placement in its offices in Atlanta, Georgia. The company summarized the role as being responsible for establishing an enterprise-level competitive intelligence program as well as overseeing its implementation throughout the cycle. Deluxe, a provider of technology-enabled services to small businesses, said it seeks candidates who are flexible enough to collaborate with the executive team, sales leadership, prod
Dataversity
MARCH 30, 2021
Click to learn more about author Matt Yonkovit. Databases play a critical role in our applications – after all, no one ever talks about their services using less data today. However, like applications, databases require ongoing management and regular updates. At some point, the database version you use will reach its End of Life (EOL). […]. The post Dealing with Database End-of-Life Issues: What Approach Should You Take?
ArchIntel
MARCH 30, 2021
ArchIntel™ -. Cobwebs Technologies describes open-source intelligence gathering as an effort to create a rounded out picture by methodically piecing together small bits of information. In an article on its website, the web intelligence company goes even further as it tries to teach how OSINT can be applied to cybersecurity. Threats to the networks of both private enterprises and public agencies abound.
IBI
MARCH 30, 2021
In 2015, American Banker called for the finance industry’s core processes to move to the cloud. Six years have passed, and some traditional banks and credit unions are still lagging behind. Digital upstarts such as Chime have sprung up in response to the demand for cloud convenience from the millennial population, putting competitive pressure on traditional institutions.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
ArchIntel
MARCH 30, 2021
ArchIntel™ -. Debra Bruce , vice president for marketing communications at KnowledgeNile, compiled a list of what she considers to be some of the best open-source intelligence tools as of 2021. First on her list is a website application called OSINT Framework. The web-based platform helps users get information from free tools or resources. The tools and websites used by OSINT Framework are mostly free or available at a low cost, Bruce said.
Netbasequid
MARCH 30, 2021
If COVID taught us one thing, it’s this: getting too comfortable is fatal. Brands that weren’t quick to reimagine themselves and adapt to new, unmet needs were left behind. And this rapid shift was felt just as acutely in the consumer and market intelligence category, with clients quick to jump ship when providers did not respond with equal dexterity.
Moz
MARCH 30, 2021
Posted by Cyrus-Shepard Link building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links and ranking. And while links alone can't guarantee a #1 spot at the top of Google, previous research has shown that it's nearly impossible to rank without any links at all.
Fuld
MARCH 30, 2021
Christian Schena brings prolific relationship-building, sales consulting, lead generation, and business development experience to the firm. Boston, Mass. March 30, 2021 — Fuld + Company, a global competitive strategy consultancy, today announced the recent appointment of Christian Schena as Senior Director of Sales. In this role, he will leverage decades of experience in the sales consulting space to develop customized solutions for clients of Fuld + Company that are critical for market competit
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Weidert Group
MARCH 30, 2021
ABOUT PUMPTEC. Pumptec is a manufacturer of industrial-grade, high-pressure electric commercial pumps for OEMs. Their innovative products have been featured in many national brands – and even made an appearance at the Olympic Games. They serve multiple industries including commercial cleaning, agriculture, disinfection, pest control, lawn care, hydrostatic testing, and more.
John Daniel Associates
MARCH 30, 2021
There may be instances where you’d like to calculate the cumulative sum in a chart in Qlik Sense. For example, you may want to look at sales values cumulatively summed in a bar chart for selected invoice months. On the other hand, maybe you want to accumulate subscription dollars over time to see how individual companies are growing within your ecosystem.
Wink Intel
MARCH 30, 2021
The board of Genworth Financial Inc. has picked Melina Higgins — who has deep deal making and finance experience — to succeed James Riepe as the company’s chairman. The board also added Howard Mills, a former New York state insurance superintendent, and two other independent directors, Genworth announced Thursday. Tom McInerney will remain Genworth’s president and CEO.
SpyFu
MARCH 30, 2021
There was once a time, early in the days of search engines , where keyword density calculators and keyword stuffing helped SEO. Those days have been gone a long, long time, but like a dog that once found an unexpected treat, people continue to go back to the idea of an ideal keyword density time and time again, no matter how hard SEOs, content creators, or even Google itself tries to dissuade them.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Wink Intel
MARCH 30, 2021
Chubb Ltd.’s $23 billion takeover offer for Hartford Financial Services Group Inc. has prompted Germany’s Allianz SE to study the feasibility of a counteroffer, according to people familiar with the matter. Europe’s biggest insurer is discussing its options with potential advisers, said the people, asking not to be identified because the discussions are private.
Smart Data Collective
MARCH 30, 2021
The COVID-19 virus pandemic has caused unprecedented disruption to supply chains across industries, highlighting the problems that arise from a lack of inventory visibility and control, as well as the importance of utilizing an agile inventory management approach equipped to meet unexpected challenges. Fortunately, major advances in big data have helped solve many of them, such as helping brands understand customer trends with data analytics.
Wink Intel
MARCH 30, 2021
CLEARWATER, Fla. , March 25, 2021 /PRNewswire/ — AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing annuity, life, and health insurance solutions, has announced the promotion of David Paul to national sales director, Simplified Issue Life. In this role, Paul will deliver sales leadership and support existing final expense and simplified issue life initiatives for AmeriLife’s Brokerage and Career Agency distribution group
Smart Data Collective
MARCH 30, 2021
The COVID-19 virus pandemic has caused unprecedented disruption to supply chains across industries, highlighting the problems that arise from a lack of inventory visibility and control, as well as the importance of utilizing an agile inventory management approach equipped to meet unexpected challenges. Fortunately, major advances in big data have helped solve many of them, such as helping brands understand customer trends with data analytics.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Wink Intel
MARCH 30, 2021
WEST DES MOINES, Iowa , March 24, 2021 /PRNewswire/ — Sammons® Financial Group, Inc. has named Cooper Sinclair to the position of associate vice president, Sales and Distribution for RIA Distribution. In his new role, Sinclair will be responsible to further develop and lead the strategic direction of Sammons Financial Group’s fee-based Registered Investment Advisor, or RIA, channel.
BI Hub
MARCH 30, 2021
The BI & Analytics world is ever-evolving with new BI tools entering the market. When an organization senses that a single BI tool is not meeting their expectations, they seek a hybrid model of having multiple BI tools that best fit their needs. Studies say that most organizations leverage an average of 3+ BI tools because there isn’t one tool that does everything.
Wink Intel
MARCH 30, 2021
MILWAUKEE , March 29, 2021 /PRNewswire/ — Northwestern Mutual announced today that seven financial advisors affiliated with the Northwestern Mutual Wealth Management Company have been named to the 2021 edition of the Forbes Top Women Wealth Advisors list. . “I’m incredibly proud of these talented advisors and the impact they make,” said Aditi Javeri Gokhale, chief commercial officer and president of investment products and services. “As we close out Women’
Wink Intel
MARCH 30, 2021
NEW YORK , March 29, 2021 /PRNewswire/ — Chubb Limited (NYSE: CB ) today issued the following statement in response to the recent statement from The Hartford : As demonstrated ?by our industry-leading returns and underwriting performance, we have created an unsurpassed franchise in the insurance industry and its most dynamic markets. We continue to have great confidence in our ability to capitalize on favorable commercial insurance market conditions.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Wink Intel
MARCH 30, 2021
DALLAS , March 24, 2021 /PRNewswire/ — Bestow , the first full-stack life insurance platform, today released proprietary data showing key differences between women’s life insurance purchasing behaviors compared to men. The findings reveal that women are empowered life insurance purchasers when given 100% digital, self-directed experiences and are closing the industry’s coverage gap. “The busiest people on Earth are women — often balancing work, kids, pets, friends, sel
Wink Intel
MARCH 30, 2021
OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has upgraded the Long-Term Issuer Credit Rating (Long-Term ICR) to “bbb+” from “bbb”, the existing Long-Term Issue Credit Ratings (Long-Term IRs) and the indicative Long-Term IRs of Athene Holding Ltd. (Athene) (NYSE:ATH) (Bermuda). Concurrently, AM Best has upgraded the Long-Term ICRs to “a+” from “a” and affirmed the Financial Strength Rating (FSR) of A (Excellent) of its insurance subsidiaries.
Wink Intel
MARCH 30, 2021
OLDWICK, N.J.–( BUSINESS WIRE )–New interest rate assumptions for U.S. life insurance companies in the recently enacted Consolidated Appropriations Act will allow higher premiums to be paid into life products and still meet the definition of life insurance, according to a new AM Best commentary. Two tests are used to determine if a life insurance contract meets the definition of life insurance under Section 7702 of the IRS tax code for the favorable tax treatment of cash value buil
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