Tue.Mar 16, 2021

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Head of Commercial Competitive Intelligence at UCB answers the questions

Octopus

Head of Commercial Competitive Intelligence at UCB answers the questions This article is the second in a series. We talk to the Head of Commercial Competitive Intelligence at UCB, John. The post Head of Commercial Competitive Intelligence at UCB answers the questions appeared first on Octopus Competitive Intelligence.

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Overcoming OSINT Investigation Challenges Through a 'RESET' Mindset

ArchIntel

ArchIntel™ -. Not all open-source investigations yield positive results on the first try, in fact, at some point, it becomes apparent that some of these efforts are headed nowhere. A recent blog entry on OSINTCurio.us said that when the intelligence-gathering expedition is turning out to be a waste of time, researchers are well-advised to step back for a minute and then “RESET.”.

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The Future of Food Retail is AI-Driven. Here’s Why!

Intelligence Node

2020 coaxed shoppers to adopt online shopping amidst the pandemic. This popularized eCommerce across all demographics and accelerated the shift to online shopping by years. Food & beverage, grocery, and edible CPG goods too saw a massive uptick in online orders and experienced unprecedented online demand during COVID-19. This trend is definitely here to stay […].

Retail 197
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More Entrepreneurs Convinced That Marketing Competitor Analysis Leads to Revenue Gain

ArchIntel

ArchIntel™ -. A recent blog entry on BiQ’s website describes marketing competitor analysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times. A case is made for sizing up one’s business rivals by drawing parallels between it and a game of chess.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Use digital engagement for credit union member acquisition in 2021

IBI

“Customer engagement is a strong predictor of—and driver of—relationship strength.” That’s the conclusion reached by Cornerstone Advisors after doing a comprehensive study of credit unions. Unfortunately, Cornerstone also reached the conclusion that credit unions often struggle with engagement in ways that impede member acquisition.

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Weidert Group Named a Top HubSpot Consultant by Clutch

Weidert Group

APPLETON, WI, March 2021 – Weidert Group, a full-service B2B inbound growth agency and Diamond Level HubSpot Partner, has been named a Top IT Services Provider in the HubSpot category by Clutch, the leading B2B ratings and reviews firm. Weidert Group was selected based on verified reviews from their clients, brand recognition, social media presence, industry expertise, and their ability to deliver results.

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DroneDeploy Recruiting Product Marketing Manager

ArchIntel

ArchIntel™ -. DroneDeploy is recruiting a product marketing manager to work in its offices in San Francisco, California and in remote locations. The role reports directly to the director of product marketing and is responsible for strategizing and creating content for marketing campaigns, the company’s help-wanted ad said. The company said that its next hiree will take part in salesforce enablement and partner marketing efforts while working closely with the company’s sales and produ

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LSI Keywords: What Are They and Why Do They Matter in SEO?

Moz

Posted by JessicaFoster The written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content.

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Mobile Infra Company Mason Seeks Product Marketing Manager

ArchIntel

ArchIntel™ -. Mason , a company that provides mobile infrastructure to developers of smart hardware products, is accepting applications for the role of product marketing manager. Reporting to Mason’s head of marketing, the manager will help shape how the company engages with audiences and how it commercializes its products and services. The job involves a broad understanding of the competitive landscape to put Mason into a competitive position.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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EuroSummit 2021 registration is now open!

SCIP

SCIP EuroSummit registration is now open! While we?re disappointed not to be gathering this year in Brussels, we?re thrilled to present you with best practices, case studies and networking opportunities to accelerate the impact of intelligence on growth. Join us as we take virtual to the next level! How EuroSummit 2021 is different: Tangible Takeaways - EuroSummit 2021 is full of ideas you can put into practice to increase the value you deliver to your organization in 2021 and beyond!

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Verizon Seeking Competitive Intelligence Marketing Manager

ArchIntel

ArchIntel™ -. Telecommunications company Verizon has announced an opening for the role of competitive intelligence marketing manager based in Ausburn, Virginia. The selected applicant will be responsible for gathering information about Verizon’s competitors and analyzing the collected data, which includes competitor strategy changes. The manager will work closely with the company’s product marketing and communications to collect timely competitive information, allowing designated officials to re

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These Digital Ads Celebrate Women’s History Month

Pathmatics

March is Women's History Month, and after a year where many brands felt called to publicly address social justice issues, voting rights, and international pandemics, we wanted to see who might join the conversation this month to show appreciation for their female colleagues, friends, and family.

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The Importance of Conducting Competitor Positioning Assessments

ArchIntel

ArchIntel™ -. Lawson Abinanti , a positioning and message strategy expert, argued in an article for Marketing Profs that conducting a competitor positioning assessment is key to competitive intelligence. Despite its importance, Abinanti said understanding competitors’ positioning is an element of competitive analysis that is often overlooked. Quoting a passage from Al Ries and Jack Trout’s “ Positioning: The Battle for your Mind ,” Abinanti emphasized that companies “advertise their products in

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Engage3 Ranked #124 in the Annual Inc. 5000 Regionals: California List

Engage3

High-Growth Retail Pricing Data Science Company Earns Placement on Inc. Magazine’s Lists of Fastest Growing Companies for 5 th Time. High-Growth Retail Pricing Data Science Company Earns Placement on Inc. Magazine’s Lists of Fastest Growing Companies for 5 th Time. PRESS RELEASE: Davis, March 16, 2021 – Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, has today announced that they have been ranked #124 on

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Top Use Cases for Data Management Automation

Dataversity

Click to learn more about author Daniel Pullen. Nowadays, we are surrounded by data: We produce a lot of personal data and work with a significant amount of data. When it comes to the business environment, data is crucial for effective decision-making, which makes it a highly valuable resource. But it needs to be well […]. The post Top Use Cases for Data Management Automation appeared first on DATAVERSITY.

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Enterprises Leading the Edge Computing Market in 2021

Intriccately

The rapid increase of Internet of Things (IoT), mobile, and other endpoint devices is generating an unprecedented need for localized computing and data providers.

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Managing a Crisis with Quid Social

Netbasequid

Managing a crisis before it hits is ideal – and this is an option with Quid Social. We’ll show you how to analyze a crisis and ways to uncover potential threats to brand reputation, so you can plan ahead and be ready. More specifically, we’ll review: Proactive Brand Health. Pinpointing Problems and Savvy Solutions. Flushing Out the Competition During a Crisis.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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OSINT Tools for General Research, People Investigation, Background Checks

ArchIntel

ArchIntel™ -. Dawn Lomer , a communications manager at i-Sight Software, recently compiled a list of open-source intelligence tools for a variety of applications. For general OSINT research, she recommends using search engines. While she notes that Google is a great starting point, there are other search engines to choose from, including Ask, Bing, Dogpile, Gigablast, Mozbot, Sputtr and Yahoo.

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Sound Decisions in Dynamic Times – Forecasts and Simulations Support Modern Corporate Management

BI Survey

Markets and competition today are highly dynamic and complex, and the future is characterized by uncertainty – not least because of COVID-19. This uncertainty is currently at the forefront of everyone‘s minds. Satisfying customer needs and securing solvency in volatile markets both require quick decisions and decisive action. . Corporate planning and forecasting needs to be carried out efficiently, in shorter cycles and must be updated quickly for well-founded decision-making.