Fri.Jul 29, 2022

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Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape

Crayon

Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

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Create Advertising with Bite! How Brands Use Consumer Analytics

Netbasequid

Standing out from competitors online isn’t easy in any industry, but it’s particularly challenging in some of the super popular markets, like pet care. In a saturated market, it’s easy for consumers to scroll by unless a brand can hook them with something both emotionally compelling and relevant to their needs––and it can’t feel manipulative. Consumer analytics are the key to creating advertising with bite and we’re going to show you how it’s done!

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The Trend Toward Emphasizing Data Minimization

Dataversity

With GDPR being the “shot heard ’round the world,” the digital industry, the regulators, and the courts have developed and readjusted the way in which we need to think about this revolutionary body of law. Through this experience, I’ve had a few flashback analogies to Y2K: Leading up to the event, it was a period […]. The post The Trend Toward Emphasizing Data Minimization appeared first on DATAVERSITY.

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Capital Group invests big in talent development

CIO

For financial services company Capital Group, competing in tight IT talent markets is all about the long run. “We focus on the long term,” says Global CIO Marta Zarraga. “Every single decision we make is based on the healthiness of the organization long term.”. That focus includes not only the firm’s customer-facing strategies but also its commitment to investing in the development of its employees, a strategy that is paying off, as evidenced by Capital Group’s No. 3 for employee satisfaction am

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Cold Email Outreach for Link Building

mention

Cold email outreach is an effective way to build backlinks, but not everyone is seeing great ROI with it. Backlinko analyzed 12 million cold emails and found that only 8.5% of emails triggered a response. From getting the first response to actually closing the deal, the numbers go down even further. So this begs the question — what’s ailing the link building today?

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