CIO

MARCH 4, 2021

Business intelligence (BI) platforms are evolving. By adding artificial intelligence and machine learning, companies are transforming data dashboards and business analytics into more comprehensive decision support platforms. This movement toward “decision intelligence” sees its sophisticated mix of tools increasingly embedded into enterprise workflows, when and where decision-makers need them most.

Intelligence 617

Intelligence Intelligence Business Intelligence Learning 617

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service.

Profiling 246

Profiling Sales Competitive Marketing 246

Netbasequid

MARCH 4, 2021

There’s been a massive shift to online shopping in the past year. This has people questioning the fate of brick-and-mortar shopping. Thankfully, consumer and market intelligence offers insight into this dilemma. Let’s explore the details through these key categories: Brick and mortar stores, as they sit right now. Consumer psychology around in-person shopping.

Retail 105

Retail Market Intelligence Banking Gaming 105

Zoominfo

MARCH 4, 2021

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.

Sales 246

Sales Profiling Research Security 246

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Weidert Group

MARCH 4, 2021

Marketers and our audiences have been spending more time online than ever — in fact, in 2020, U.S. adults spent nearly 8 hours daily in the presence of digital media, and that’s expected to increase further. Marketing professionals, does that average sound about right to you? As long as you’re grinding away online all day, you should probably check out a few of the best, free internet tools that can help you achieve your marketing goals faster and more efficiently.

Marketing 94

Marketing Marketing Technology Technology 94

Moz

MARCH 4, 2021

Posted by meghanpahinui What is duplicate content , and why is it a concern for your website? Better yet, how can you find it and fix it? In this week's episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions! Click on the whiteboard image above to open a high resolution version in a new tab!

Learning 66

Learning Sales IT 66

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service.

Sales 100

Sales Profiling Competitive Marketing 100

Pathmatics

MARCH 4, 2021

2020 was no ordinary year for movies and TV, with many theater premieres canceled or pushed back, major motion pictures released straight to streaming, and production halted by COVID-19 restrictions. Even the Golden Globe Awards, which normally take place in January, were delayed for two months.

Entertainment 59

Entertainment 59

Zoominfo

MARCH 4, 2021

Hackers can steal personal information about your employees, customers, and vendors. One security breach can cause irreparable damage to your brand image. Data breaches hurt your internal and external relationships, and, ultimately, your ability to generate revenue. Hackers can even engage in competitive espionage by stealing financial information, and details about planned projects.

Security 100

Security Security Benchmarking Competitive 100

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Similarweb

MARCH 4, 2021

If you want your website to reach more people, understanding domain authority is key. A high domain authority boosts the chances that your website will show up near the top of search engine results pages (SERPs) and receive more organic traffic. . Here we’ll delve into what domain authority is, why it matters, and how you can improve yours and drive more traffic using competitive research.

Knowledge 52

Knowledge Competitive Landscape Competitive Algorithm 52

Zoominfo

MARCH 4, 2021

Have you ever stopped to celebrate the social, economic, cultural, and political achievement of women all over the world? At ZoomInfo, we are lucky enough to work with powerful women at every level. So we thought we’d highlight some of today’s most influential women in business, and share their message of empowerment. From entrepreneurs and CEOs to engineers and world-renowned thought leaders, these women are some of the most admired executives and experts in their industries.

Business 100

Business Win Learning Sales 100

Elegant BI

MARCH 4, 2021

Sometimes it is hard to ignore the distractions that threaten to take you off course and scuttle your business success. One such distraction happens when we give in to temptation and reach for more customers or new customers without regard for the fact that these customers are not a good fit for our products, our services, our team or our phase of growth.

Market Segmentation 52

Market Segmentation Profiling Win Business 52

IBI

MARCH 4, 2021

Despite all the cloud press, IBM Z platform remains the gold computing standard for many big companies. Consider a large travel technology business that’s a client of both IBM and IBM Business Partner ibi, a TIBCO company. Its business-to-business (B2B) travel commerce platform helps connect travel providers – including massive travel websites, travel agencies, and airlines – with buyers.

Travel 79

Travel Airline Commerce Benchmarking 79

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Dataversity

MARCH 4, 2021

Click to learn more about author Helena Schwenk. In this blog post, I will share my thoughts on the tools and strategies we can all use to get the most out of data in the year ahead. Below are five areas you should focus on in 2021 to build skills, gain greater understanding, and empower the people you work with. Data Democratization Last year […].

Learning 69

Learning Education Information 69