Thu.Aug 18, 2022

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Why every IT leader should avoid ‘best practices’

CIO

The nonsense was tucked away in a PowerPoint slide, as so much nonsense is. “We’ll help you institute best practices, followed by a program of continuous improvement,” the offending bullet said. Now, I’m willing to shrug at a bit of harmless puffery from time to time. And maybe this puffery was harmless. But I don’t think so. As my pappy used to say, ‘If someone sells this and someone else buys it, they have something in common: They’re both schmucks.

IT 835
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Proven Right: How Our Trend Forecasting Model Went From Probability to Actuality

Intelligence Node

Intelligence Node’s Probability of Future Success model is an effective ‘Limited Memory’ model that forecasts trends and attributes with a high probability of performing well in the future based on. The post Proven Right: How Our Trend Forecasting Model Went From Probability to Actuality appeared first on Blog.

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Securing the ever-evolving hybrid work environment

CIO

Even as many business leaders debate the boundaries of remote work styles and schedules, there is little doubt that hybrid work will persist for most enterprises. Yet, how hybrid work takes shape for any given business will likely evolve as business needs and employee expectations change over time. For IT and network security teams, the challenge is to secure their environments, regardless of where people are working.

Security 822
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Metaverse’s Biggest Potential Is In Enterprises

IT Business Edge

Last year, Match Group – which operates online platforms like Tinder, Match.com and Hinge – shelled out $1.725 billion to acquire Hyperconnect. This was a play on the metaverse. Unfortunately, Match had challenges in making the strategy work. In the latest shareholder letter, Match CEO Bernard Kim noted : “I’ve instructed the Hyperconnect team to iterate but not invest heavily in metaverse at this time.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Smartphones Central to Online and In-Store Consumer Shopping Habits

CIO

New research from Cybersource and PYMNTS.com finds that more than one-third of shoppers are turning to smartphones when shopping in-store. In addition, 59% of merchants support mobile features to help them make a purchase. The 2022 Global Digital Shopping Index provides insights into how mobile-first shoppers are reshaping what success looks like for merchants in a new world of retail.

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Top 10 Most Effective Marketing Strategies for B2B and B2C

Weidert Group

For as different as B2B and B2C companies are, there is distinct commonality in wanting to generate leads and drive business growth. Finding the best types of marketing strategies to achieve these goals in either business model can be time-consuming… maybe even a little tricky. That’s why we’ve condensed the top growth strategies for successful marketing plan execution into one article with two lists — one for B2B, and the other for B2C.

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Ep. 566 – The Art of Research with Susan Fader: What is Cognitive Demographics and how it Differs From Traditional Demographics

Happy Market

My guest today is Susan Fader, founder of FaderFocus. Susan Fader is Business Strategist and Transformationalist Catalyst, as well as a sought after Speaker for her original thinking of reframing business challenges and baseline assumptions. She specializes in strategic consulting and qualitative research methods. She helps clients achieve focus and get “un-stuck,” reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers.

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Artificial Intelligence for Sales: What You Need to Know for 2022

Owler

What Is Artificial Intelligence and Machine Learning? Sales heavily rely on human intuition, so when artificial intelligence (AI) enters the conversation, it’s only natural for salespeople to question its effectiveness. AI has become part of the new narrative. Gartner reports that by 2025 , 75% of B2B sales organizations will incorporate artificial intelligence into their sales playbook.

Sales 52
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SplashHR Stories – Skills

Splash BI

Demo Video. SplashHR Stories – Skills. Are you struggling to understand your organizational skills and how they are flowing across your teams? Is this preventing you from achieving your business goals and company growth? See how SplashHR can help you make sense of your data to: See at-a-glance how you measure up against your key metrics. Focus on your immediate needs and fine tune recruiting efforts.

Capital 52
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A Root-Cause Framework for Trans-Atlantic Data Privacy

Dataversity

When the United States and the European Commission together announced a new Trans-Atlantic Data Privacy Framework earlier this year, the news didn’t raise too many eyebrows. After all, there’s nothing particularly objectionable about the new framework – the goal is to “foster trans-Atlantic data flows” and address concerns about the underlying EU-U.S.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The rise of the data lakehouse: A new era of data value

CIO

With 65 million vaccine doses to administer at the height of the COVID-19 pandemic, Luigi Guadagno, CIO of Walgreens, needed to know where to send them. To find out, he queried Walgreens’ data lakehouse, implemented with Databricks technology on Microsoft Azure. “We leveraged the lakehouse to understand the moment,” the CIO says. For Guadagno, the need to match vaccine availability with patient demand came at the right moment, technologically speaking.

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Data Lake Governance & Security Issues

IT Business Edge

Analysis of data fed into data lakes promises to provide enormous insights for data scientists, business managers, and artificial intelligence (AI) algorithms. However, governance and security managers must also ensure that the data lake conforms to the same data protection and monitoring requirements as any other part of the enterprise. To enable data protection, data security teams must ensure only the right people can access the right data and only for the right purpose.

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CIO Kristie Grinnell on creating a culture of transformation

CIO

Kristie Grinnell, SVP and CIO of DXC Technology, is an award-winning global executive known for her success in leading large-scale strategic transformations while remaining a calm, decisive, and supportive presence for her team, even when the heat is on. She has that unique ability — something we see among the top CIOs and digital leaders — to balance high emotional intelligence (EQ) and hard business results.

Gaming 662
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Engage3 Powered By Dexi Ranked Among Sacramento’s Fastest Growing Companies Thanks to Doubling Customer Count & Team Size

Engage3

Engage3 awarded by The Sacramento Business Journal for the Second Year Running. Engage3 Powered by Dexi, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, has been named among the fastest growing companies in Sacramento Business Journal’s annual listing for the second year in a row. .

Retail 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission