Tue.Nov 15, 2022

article thumbnail

Why CIOs should invest in digital through economic headwinds

CIO

During the opening keynote at the recent Gartner IT Symposium in Barcelona, Gartner analysts said that CIOs should look to its latest moniker, IT for sustainable growth , to drive business transformation by focusing on three key strategies: ‘revolutionary work’ to empower the workforce, ‘responsible investment’ to balance financial and sustainability objectives, and ‘resilient cybersecurity’ to support business outcomes “without constraining them”.

article thumbnail

Advances In AI Help Marketers With Live Streaming Video Marketing

Smart Data Collective

The COVID-19 pandemic fundamentally altered the marketing landscape , and in many ways for the better. While live streaming and video marketing have long been a part of a marketers toolkit, the prolonged lockdowns, social distancing, and travel bans over the course of the pandemic helped thrust it into the limelight, resulting in widespread adoption and since making it indispensable for business. .

Marketing 271
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Tips to Managing Modernization Without Disruption

CIO

By Milan Shetti, CEO Rocket Software In today’s digital world, technology can make or break a company’s outcomes for its customers. As a result, all companies that use technology to meet or solve customer needs should consider themselves a tech company. In order to meet ever-changing customer demands, it’s critical that companies understand why and how to successfully modernize their tech stacks in order to provide a top-notch customer experience.

article thumbnail

5 Reasons Why Your Organization Should Store Data in the Cloud

Smart Data Collective

Cloud technology is becoming more essential for modern organizations with each passing day. A report by Gartner shows that cloud technology has transformed modern business in previously unimaginable ways. The report indicated that 75% of organizations using the cloud have a “cloud first” policy, which is a much higher figure than previous versions of the report indicated.

Advantage 266
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Episode 2: Future-Proofing Your Business with Agile IT Leadership

CIO

It’s clear that in the last two years, the global pandemic has created unique circumstances for business and IT leaders at small- and mid-sized businesses. Yet strategic technology decisions, such as vendor consolidation, can help support a business’s ability to handle volatility and remain agile in challenging times. In this second episode of our 5-episode podcast , Essential Connections: The Business Owner’s Guide to Growth During Economic Uncertainty , we examine how to future-proof your busi

Business 645

More Trending

article thumbnail

Veeam’s new pitch to CIOs: Outcome-based backup and recovery offerings

CIO

Veeam is all set to shift its selling strategy to appeal to CIOs with performance guarantees that could penalize the data replication, backup and recovery company if it fails to meet agreed-on outcomes. “CIOs more and more seek outcomes, not just services,” said Anand Eswaran, CEO at Veeam. “They need to hedge their risks. They are starting to demand outcomes from their technology providers.

Loss 325
article thumbnail

APIs and Data Sharing: Key Challenges to Address

Dataversity

Realizing the full potential of real-time data sharing among partners in an organization’s ecosystem is a crucial component of digital transformation. For digital businesses to progress quickly, it will take more than just better data management and more insightful analysis. All of these endeavors should result in quantifiable gains for the company.

article thumbnail

5 Reasons it’s Smart to Outsource Content Marketing to an Agency

Weidert Group

When we talk with prospective clients about implementing their inbound marketing programs, a concern that often arises is the sheer time, focus, and commitment it takes to produce both the quantity and quality of content needed to attract and engage qualified leads. Lots of companies don’t have the time to devote to content creation. Many don’t have qualified writers on their teams.

article thumbnail

4 Qualities that Distinguish a Citizen Data Scientist from a Data Champion

IBI

Reading Time: 2 minutes. Citizen data scientists are becoming increasingly important across industries as companies seek to maximize their enterprise data for data-driven decision making. The next step in this movement is the emergence of data champions—citizen data scientists who operate as an advocate for data-based decisions across individual teams and departments.

article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

The Impact of Artificial Intelligence on Investing

TDAN BI

Artificial intelligence (AI) has already made a significant impact on the world of marketing, health, technology, and transportation. And while it’s yet to make its mark on the world of finance, there are already hedge funds and individual investors who rely on AI and machine learning to boost their portfolios and develop trading strategies. How […].

article thumbnail

Top 15 market research agencies London

ATTEST

There are many market research companies out there, but sometimes you just want to work with someone who’s close to home or simply knows the area in which you’re looking to expand. If that area is London, UK, this list is for you. We’ve collected a list of top market research companies and agencies and market research agencies in London who are the leaders of agency-based market research, all with different specialties and skill sets.

article thumbnail

Best Dressed for Armageddon

TDAN BI

In 2006, the world learned an inconvenient truth. The planet we call “home” was getting hotter and we were to blame. Naturally, being intelligent and rational beings, we took the action necessary to prevent the oncoming catastrophe. No? Surely then, being intelligent and rational beings, we prepared for what was to come by stopping building […].

article thumbnail

Are product managers chief executives of their product? It depends.

CIO

It’s said that every company is now, at least partly, a software company, which is undoubtedly changing the IT landscape. As a result, product managers (PMs) have more opportunities and are more important than ever. Yet it’s often wondered, by everyone from the chief information officer to the help-desk technicians: What exactly does a PM do? The traditional answer is that a product manager is the chief executive of their product.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

AI Significantly Increases the Dangers of Social Media Hacking

Smart Data Collective

Artificial intelligence has led to some major changes in the nature of business. Companies around the world spent over $328.34 billion on AI last year and this figure is growing at a rapid rate. It is projected to be worth nearly $1.4 trillion by 2029. Many companies have started using AI technology to streamline and automate many aspects of their operations, including social media marketing.

Profiling 232
article thumbnail

SAP seeks to make builders of business technologists

CIO

The good news for CIOs wanting to enable domain experts to develop their own apps to solve business problems is that there’s a vast array of low-code development platforms to choose from. The bad news: there’s a vast array of platforms to choose from. CIOs may, therefore, have mixed feelings about SAP’s release of yet another low-code development platform into that crowded market at its Tech Ed developer conference this week.

Business 369
article thumbnail

A Complete Guide To Finding The Product Metrics That Matter

Datapine Blog

Table of Contents. 1) What Are Product Metrics? 2) Types Of Product Metrics. 3) Product Metrics Examples You Can Use. 4) Product Metrics Framework. Managing to develop an effective product roadmap goes beyond a product manager’s (PM) vision or intuition, even if these aspects matter as well. In an increasingly data-driven business world, the product management field isn’t exempt from this need.

KPI 56
article thumbnail

7 Ways to Get Your Prospect’s Attention by the End of the Year

Owler

If you want to get your prospect’s attention, invest in the prospect in a number of valuable ways. 1. Nurture, Nurture, Nurture Nurture buyers with data and information that's relevant to them. Have you recently seen a great article or heard a podcast that would resonate with a few of your buyers? Ping them over email. Close the email with no ask and no call to action (CTA). 2.

Win 52
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

8 Data Visualization Examples for Marketers

CXL

According to Dell, data is the new crude oil of modern society. It’s mined, it’s processed, and it’s valuable—when you know what to do with it. Data visualization turns raw data into accessible charts, graphs, and maps to help you share it, learn from it, and make data-driven decisions. But game-changing campaigns are only possible if visuals present information in the right way.

article thumbnail

Democratizing Primary Intelligence Collected From Your Customer-Facing Teams

Contify

The post Democratizing Primary Intelligence Collected From Your Customer-Facing Teams appeared first on Contify Market and Competitive Intelligence Platform - Blog.