How The CIO Can Become The CMO’s Best Ally In The Use Of Data
SEPTEMBER 21, 2022
The role of the CMO is more invested in technology than ever, and CMOs have no choice but to engage with the CIO and align business and tech objectives. Key to the success between CMO and CIO is how both roles can collaborate around data. Related reading: How the CMO can leverage the data of retail networks to deliver better outcomes for their organisations.