CIO

SEPTEMBER 8, 2022

Government organizations have the longest average buying cycle for technology when compared to other sectors, with procurement laws injecting complexity into the procurement process, according to a Gartner report. The report, which is based on a survey of 1,120 executives with the inclusion of 79 public sector employees across the US, Canada, France, Germany, the UK, Australia and Singapore, showed that the average buying cycle for government entities is 22 months.

Research 804

Research Technology Technology Competitive 804

Smart Data Collective

SEPTEMBER 8, 2022

Analytics technology is having a huge impact on many aspects of modern business. One of the most important applications of analytics is with improving the user experience. User experience is a key part of building a successful mobile app. You cannot build a successful business with your app if it doesn’t offer a smooth experience to users. So, what are the factors that contribute to your app’s user experience?

Business 275

Business Marketing Marketing Information 275

CIO

SEPTEMBER 8, 2022

Most organizations understand the profound impact that data is having on modern business. In Foundry’s 2022 Data & Analytics Study , 88% of IT decision-makers agree that data collection and analysis have the potential to fundamentally change their business models over the next three years. The ability to pivot quickly to address rapidly changing customer or market demands is driving the need for real-time data.

Business 705

Business Security Security Intelligence 705

Smart Data Collective

SEPTEMBER 8, 2022

Data security and cybersecurity have often been treated as two fields separate from one another. In reality, they are the two sides of the same coin. Both have a major role in protecting information that’s circling within an organization. Cybersecurity is focused on improving the systems, protocols, and tools that guard the company (and information) against hacking exploits.

Security 272

Security Security Analysis Information 272

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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CIO

SEPTEMBER 8, 2022

The headlines read “Artificial Intelligence (AI) will completely transform your business.” But does the hype match the reality? We have been seeing these exclamations for two decades, but where are the examples? Where are the success stories? Is AI really a game changer, and does it actually apply to my business? Every ten years it seems there is a new technology that is going to change the world, but all too often only leads to disappointment when adopting it becomes too challenging.

Finance 642

Finance Algorithm Intelligence Intelligence 642

CIO

SEPTEMBER 8, 2022

Accenture on Wednesday said that it was acquiring US-based supply chain management (SCM) software provider Inspirage for an undisclosed amount to expand its Oracle-focused business. Inspirage will move its 710 employees to the Accenture Oracle Business Group in order to bolster its supply chain management skills and expand its ability to help product-centric clients create interconnected, intelligent and innovative supply chain networks, the companies said in a joint statement.

Business 625

Business Startups Retail Capital 625

Netbasequid

SEPTEMBER 8, 2022

Data is the language of business. Used most often as a reference point, addressing performance metrics, or making projections, many marketers struggle to make ‘talking data’ appealing enough to get their salient points across. But that doesn’t have to be the case, with data visualizations to the rescue! Data visualizations are essential because they make it easy to pass on information without compromising on meaning.

IT 98

IT Analysis Advantage Advantage 98

Happy Market

SEPTEMBER 8, 2022

My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing. Insights Marketing Day 2022: Location: Chicago, IL. Date: October 6, 2022. Tickets: [link]. Website: [link]. Find Ashley Online: LinkedIn: [link]. Little Bird Marketing: [link]. Find Jamin Online: Email: jamin@happymr.com. LinkedIn: www.linkedin.com/in/jaminbrazil.

Market Research 96

Market Research Marketing Research Marketing Marketing 96

CIO

SEPTEMBER 8, 2022

Machine learning (ML) is a commonly used term across nearly every sector of IT today. And while ML has frequently been used to make sense of big data—to improve business performance and processes and help make predictions—it has also proven priceless in other applications, including cybersecurity. This article will share reasons why ML has risen to such importance in cybersecurity, share some of the challenges of this particular application of the technology and describe the future that machine

Learning 874

Learning Profiling Security Security 874

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Weidert Group

SEPTEMBER 8, 2022

Google has rolled out another algorithm update. Cue inbound marketers uttering the old Quantum Leap catchphrase: “Oh boy!”. But seriously, Google’s algorithm updates often involve trying to make the user experience better and, really, isn’t that already one of the biggest components at the heart of inbound marketing? This rollout is referred to as the “ helpful content update ” and, to quote Google directly, the update “aims to better reward content where visitors feel they've had a satisfying e

Marketing 52

Marketing Marketing Algorithm 52

InfoSol

SEPTEMBER 8, 2022

Well, this was supposed to only be a 2-part blog (link to Part 1 and Part 2 but there has been such an overwhelming interest and fantastic feedback on the first two parts, that I feel compelled to keep going since the topic is obviously of great interest to many. One of the best responses to the blog I received was from a customer working at a large organization who is currently using both solutions who responded by email and then was kind enough to spend some time on a Teams call with me to exp

Intelligence 52

Intelligence Intelligence Analysis Business 52

WideNARROW

SEPTEMBER 8, 2022

What is penetration pricing strategy? Penetration pricing strategy is a pricing strategy whereby a company sets a low initial price for a product or service in order to gain market share. The goal of penetration pricing is to achieve a high market share by offering a product or service lower in price than the competition. Think of some of the most famous loss leaders of our day.

IT 52

IT Loss Competitive Marketing 52

Dataversity

SEPTEMBER 8, 2022

Data plays a critical role in making health care more equitable. Hospitals and health systems have been collecting data for years, but it’s only recently that this data has become accessible and usable in a way that can truly change health care for the better. Though certainly not a new initiative, health equity is under […]. The post The Key to Health Equity?

Hospitals 52

Hospitals IT Management Information 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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