Crayon

NOVEMBER 23, 2021

Marketing 617

Marketing Marketing 617

Netbasequid

NOVEMBER 23, 2021

At the speed of today’s market, brands need answers, and they need them fast. Decisions need to be made based on insights revealed through data to maintain upward momentum. And that’s where thematic analysis comes in! Brands are surrounded by data; however, roughly 80% of it is unstructured. As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence.

Analysis 105

Analysis Airline Market Intelligence Entertainment 105

Dataversity

NOVEMBER 23, 2021

The current state of the labor market is imposing obstacles for employers across many industries to fill open positions – health care being chief of them. The global shortage of health care workers has forced practitioners into undertaking additional duties such as manual data entry alongside their general patient care duties. When practitioners shift their time […].

Globalization 98

Globalization Marketing Marketing Education 98

Infegy

NOVEMBER 23, 2021

Holy hole-filled shoes, batman! Crocs are back. Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm. But who are the people driving this trend? How can we find out who this brand appeals to and what about their lives and lifestyles makes Crocs -- a once highly-niche shoe product -- fit them so well?

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Happy Market

NOVEMBER 23, 2021

My guest today is Stephen Griffiths, Director of Insights at Level2. Level2’s mission is remission for people with type 2 diabetes. Level2 is an all new personalized, digital care experience complete with coaching and clinical care, and informed by the latest in diabetes technology wearables. With real-time information on how food, movement, stress, and sleep all impact glucose levels, Level2 helps people make small changes for big impact.

Market Research 52

Market Research Marketing Research Research Marketing 52

Similarweb

NOVEMBER 23, 2021

As I reflect on the conversations I’ve had with paid marketers in different industries, one theme has stayed consistent: we are in a fast-paced and increasingly difficult subsection of marketing , and it will only get harder to improve and maintain the quality of traffic we’ve come to expect from paid traffic. When it comes to change, 2021 was a landmark year.

Retail 52

Retail Win Competitive Gaming 52

Weidert Group

NOVEMBER 23, 2021

When properly done, customer interviews can reveal a treasure trove of valuable insights. They truly are underutilized marketing gems. However, a customer interview conducted poorly can create a sticky situation at best (or, at worst, damage a solid relationship). Today’s article covers not only the right customer interview questions to ask, but also how to ask them, who should ask them, who should be answering them, and when those questions should be asked.

Marketing 52

Marketing Marketing 52

Elegant BI

NOVEMBER 23, 2021

Can Adding Analytics to Tally ERP Help My Accounting and Finance Professionals? If you are an accountant or a finance professional, you may be frustrated by the fact that your seat at the table often comes too late in the game for you to make a difference. If your role is limited to statutory reporting or producing reams of columns and reports for business colleagues and then trying to explain them, if your ability to affect a problem in a timely manner is limited, if you are always seeing the r

Finance 52

Finance Banking Gaming Intelligence 52

Better Buys

NOVEMBER 23, 2021

Looker is a business intelligence (BI) solution that allows users to make actionable decisions with real-time insights. Users can drill down into their data, as well as create stories with dashboards and visualizations. Looker integrates with many third-party applications (e.g., Slack, Marketo Microsoft Azure, Google Cloud), and developers can also embed Looker within their company’s […].

Business Intelligence 26

Business Intelligence Intelligence Intelligence Business 26

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BI Survey

NOVEMBER 23, 2021

The existence of data silos is nothing new. Data-producing applications were once isolated systems. They were built to at least partially automate a specific subtask of a business process. The transactional data was stored in isolated data sets and initially served only one purpose, namely, to document the transaction that had taken place. Over time, enterprises realized that data is worth more.

Knowledge 52

Knowledge Innovation Analysis Management 52