Wed.Feb 10, 2021

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Data vs. Information vs. Knowledge vs. Wisdom

Cipher

The world at large uses the terms data and information interchangeably. And sometimes the terms knowledge and insights are bundled with them as well. If you're sitting around a table during Happy Hour (back when that was a thing) catching up with friends, odds are your audience doesn't know (our care about) the differences. If you were to say step into a room join a Zoom call full of researchers and analysts and you better watch your tongue.

Knowledge 327
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How to Calculate Your Customer Lifetime Value (CLV) for Revenue Success

Zoominfo

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.

Sales 246
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Successful Customer Retention: The What, the Why, and the How

Primary Intelligence

Merriam-Webster’s dictionary defines the word loyal as, “faithful to a cause, ideal, custom, institution, or product.” Given this definition, would you say your customers are truly faithful to your company or product? If the answer is no, there is a high likelihood you have a customer retention problem. The Cost of Customer Retention. The term “customer retention” simply means the number of repeat customers your business has within a designated period of time.

Sales 194
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Size Affects How Companies Fare During and After The Pandemic

Zoominfo

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. This post is part of ZoomInfo’s 2020 Annual Report series. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Successful Customer Retention: The What, the Why, and the How

Primary Intelligence

Merriam-Webster’s dictionary defines the word loyal as, “faithful to a cause, ideal, custom, institution, or product.” Given this definition, would you say your customers are truly faithful to your company or product? If the answer is no, there is a high likelihood you have a customer retention problem. The Cost of Customer Retention. The term “customer retention” simply means the number of repeat customers your business has within a designated period of time.

Sales 104

More Trending

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The US Education Sector Can Turn Disruption Into Opportunity

ArchIntel

ArchIntel™ -. While the COVID-19 pandemic caused an unprecedented level of disruption to the United States’ education sector in 2020, analysts remain bullish about the country’s learning industry. Recent figures indicate that there are close to 138,000 educational institutions in the U.S., covering everything from preschools to advanced learning academies.

Education 104
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What Is Image Analytics?

Netbasequid

A picture is worth not just a thousand words, but a thousand tweets, or texts, or anything not visual. Life is fast-paced and social images are part of – and a result of – that pace. So, are you analyzing images? You should be. Otherwise, who knows how much of the conversation you’re missing? It was predicted that 1.4 trillion photos would be taken in 2020.

Gaming 111
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Marketing Strategies Amid Pandemic Must Focus on Brand Connection

ArchIntel

ArchIntel™ -. The year 2020 blindsided entrepreneurs with the COVID-19 pandemic and forced their businesses to adapt in unprecedented ways in order to remain viable. A blog entry on Alexa says that throughout last year’s disruption, companies that were able to maintain their connection with customers fared much better than those that lost touch.

Marketing 104
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How to Improve Data Quality by Using Feedback Loops

Dataversity

Click to learn more about author Eva Murray. In this blog, we will take a look at: The impact poor Data Quality has on organizations and practical advice for how to overcome this challenge through the use of feedback loops. Poor Data Quality can cost organizations millions each year. It can lead to incorrect decisions, […]. The post How to Improve Data Quality by Using Feedback Loops appeared first on DATAVERSITY.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Contify Introduces AI-Powered Competitive Intelligence Solution for Tracking Website Changes

ArchIntel

ArchIntel™ -. Contify has introduced a new competitive intelligence solution to help business-to-business marketers perform continuous monitoring of a competitor’s tactical moves. The solution is designed to provide filtered competitive intel thanks to an artificial intelligence-based processing engine that weeds out irrelevant updates. B2B marketers can use the AI-powered solution to track changes in a competitor’s websites.

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Why should we future-proof our library and information service?

Vable

In the past two posts, I’ve discussed the practicalities of current awareness migration projects , as well as how to take the first steps towards implementing an automated system. One of the major aims of these types of projects is to ensure your library and information services are future-proofed. But what does that actually mean?

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How to Use Glassdoor to Gather Competitive Intelligence

ArchIntel

ArchIntel™ -. Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor. According to McQueen, Glassdoor is a good source of CI since it is the go-to website for job seekers who wish to find out more about their prospective employers. In the article, he looked into an unnamed business-to-business company and right away, its Glassdoor profile revealed basic competitive intel, including its estimated size and revenue, office l

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All You Need Is (Brand) Love: A Guide to Winning Customers with Social Media Listening

Digimind

“ There's nothing you can know that isn't known; nothing you can see that isn't shown – all you need is love ”, as famously sung by The Beatles, is a testament to how customers want to be treated.

Win 78
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Embrace The Citizen Data Scientist Workflow!

Elegant BI

The Journey To Citizen Data Scientist Must Include New Workflow And Processes! Gartner has rightfully predicted the rise of Citizen Data Scientists. Coming from the ranks of business users, Citizen Data Scientists continue to function in their primary roles and fulfill their responsibilities as they take on the tasks of aligning with Digital Transformation initiatives and improving data literacy.

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Introducing the Top Organic Pages Tool

Similarweb

SimilarWeb’s Top Organic Pages tool shows you the most popular organic landing pages for any website – including your biggest competitors. Now you can dig into the performance of individual pages, examining their traffic share and traffic trends. . Want more insights into a company’s keyword strategy? See which keywords are bringing in the most traffic per page and how many keywords are on that page.

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How marketers can stay ahead of customers’ changing behaviors

Acoustic

As marketers, it feels like we can never keep up with our customers. We may learn something about our audience or what resonates with them and by the time we’ve fully understood it and implemented it, they’ve changed. Changing behaviors can sometimes be frustrating. I mean, can’t they just stay put for a bit? But that’s life. Digital marketing must keep up with changing customers and evolving market dynamics quickly.

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The LATAM Startups That Cloud Providers Should Be Watching in 2021

Intriccately

While Brazil currently outpaces its fellow LATAM countries in cloud adoption and spend, neighboring economies are building digital businesses that represent unique opportunities for cloud sellers to capitalize on.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Handling CORS Issues With API In Google Chrome!

Elegant BI

Issue: . While opening embedded Smarten objects through API in any web application in the latest version of chrome (chrome 84.0.4147), it shows the error as shown in the below screenshot. Reason: This is purely a CORS (Cross-Origin Resource Sharing) error that happens when Smarten is hosted at a different IP than your website or web application. The latest version of chrome(chrome 84.0.4147) blocks the same.

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Innovating Beyond AI

Dataversity

Click to learn more about author Susana Duran. 2020 has been a year of rapid transformation. The advent of COVID-19 has accelerated many of the trends we have seen in recent years. This is especially true of AI and machine learning — there’s been an almost 25 percent year-on-year increase in business use of AI […]. The post Innovating Beyond AI appeared first on DATAVERSITY.

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Sales Solution Engineer

Wink Intel

Career Opportunity: Sales Solution Engineer. Position Summary: The Sales Solution Engineer at Insurance Technologies is responsible for assisting the sales team as a technical product expert and a client solution consultant for new client implementations. The Sales Solution Engineer is an influential ambassador for Insurance Technologies throughout the sales process, assisting clients with defining workflows, integrations, and deployment requirements for successful implementation of our products

Sales 52
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Top Digital Advertisers in CPG

Pathmatics

Who were the top advertisers in CPG during 2020? Proctor and Gamble (P&G) once again beats out the competition by nearly three-times the spend of #2 Unilever.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Life Insurance Case Manager

Wink Intel

About the job. Come and join the family. When you choose a career with Diversified Brokerage Services it means you are joining a company that makes a difference in the lives of others every day! We work with insurance agents, brokers, and financial advisors across the country to help them secure life insurance products for their clients who want to protect their families or their businesses.

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5 Simple Tips for Storytelling in Sales [+Example]

Zoominfo

Want to crush your quarterly sales quota? Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. It works because people love hearing about characters who face and overcome challenges. It’s what makes a TED Talk go viral. And why you might get misty-eyed when you hear an old love song.

Sales 246
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Case Manager

Wink Intel

About the job. Position: Case Manager. Department: Life Operations. Reporting to: Life Operations Manager. Overview. As a Case Manager, you’ll play a critical role throughout the duration of a life insurance application prior to a policy getting issued. Lots of moving pieces go into the approval of a policy, and our Case Managers are seeing that process through.

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5 Simple Tips for Storytelling in Sales [+Example]

Zoominfo

Want to crush your quarterly sales quota? Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. It works because people love hearing about characters who face and overcome challenges. It’s what makes a TED Talk go viral. And why you might get misty-eyed when you hear an old love song.

Sales 100
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Life Case Manager

Wink Intel

About the job. LIFE CASE MANAGER 40-60K. Scottsdale, Arizona. Quantum has a great opportunity for a Life Case Manager to join our fast paced growing company. You will be responsible for maintaining primary ownership of Life applications during the underwriting process, which requires consistent communication and coordination between advisors and life insurance carriers.

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How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

Moz

Posted by IzabelleHundrev If there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together.

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Case Manager – Sammons Retirement Solutions

Wink Intel

About the job. Sammons Financial Group Companies offer some of today’s most sought after life insurance, annuity, and retirement planning products. Unlike most financial organizations, our companies are not publicly traded, which means we’re focused on long-term value rather than short-term earnings pressures. As a privately held company, our leaders and employees remain consistently focused on long-term growth, making decisions that allow us to deliver on our commitments to customers, distribut