Tue.Sep 22, 2020

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Using FactSet for Competitor Analysis | Cipher

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy. Performing SWOT analysis and using a competitive analysis tool helps define the market and clarify each step your team takes.

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How to Use Big Data to Cash in on the Firearms Market

Smart Data Collective

If you’ve never been aware of big data in the firearms industry, you’re in for a treat. Statistics over time have proven that the firearms industry does exceptionally well under two conditions: right before a presidential election and during a national crisis. Currently, the U.S. is facing both of these conditions at once. This means it’s a good time to go into business in the firearms industry.

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Social Insights Reveal New Consumer Truths About Dads

Infegy

Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into. As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, and hobbies. But one thing all dads have in common? The kids. Being a dad impacts everything they do - how they behave, what they believe, and what they buy.

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How to learn more about your competitors

Mind Shifts

These days it is critical that executives understand the constantly changing competitive environment. The pandemic has changed supply chains, production processes, customer interactions, technology use, staff interactions, and so much more. So with all these changes going on around us, how can we each still make sound decisions? 90% of everything we need to know about our competitors is available online.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.