Disney Advertising Sales’ Dana McGraw: Sharing data enhances its value
CIO
AUGUST 10, 2022
In advertising, getting the right message to the right audience is easier said than done. For Dana McGraw, vice president of audience modeling and data science at Disney Advertising Sales, the key is data — and how it can be shared with advertisers to enhance its value without compromising privacy and anonymity. “It’s about how to deliver the right ad to the right consumer at the right time so we improve their ad experience as well as the experience for the brands who buy ads from us,” she says.
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