Wed.Aug 10, 2022

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Disney Advertising Sales’ Dana McGraw: Sharing data enhances its value

CIO

In advertising, getting the right message to the right audience is easier said than done. For Dana McGraw, vice president of audience modeling and data science at Disney Advertising Sales, the key is data — and how it can be shared with advertisers to enhance its value without compromising privacy and anonymity. “It’s about how to deliver the right ad to the right consumer at the right time so we improve their ad experience as well as the experience for the brands who buy ads from us,” she says.

Sales 325
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Understanding Machine Learning Within an AI Context

Dataversity

Machine learning is ubiquitous in our everyday life. Whether or not you know it, the odds are that machine learning powers the applications you use daily. It’s the underlying technology behind many apps on your smartphones, from Siri to virtual assistants to Google Maps and more. Businesses also use AI and machine learning to automate processes, gain […].

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Why Personalised Customer Care could Make or Break your Business

CIO

A new generation of customers has arrived, fuelled by the pandemic-induced shift to digital. They’re demanding a new generation of customer service, enabled by emerging channels such as digital messaging and chatbots, and hyper-personalised, AI-driven services. While organisations have been forced to digitise as a result of the mass shift to remote and hybrid working, and an increasing reliance on cloud-based services, many continue to face hurdles in modernising the contact centre experience to

Business 325
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User-centered Design Thinking | Key Takeaways

GoodData

Leveraging user-centered design thinking can help your team build effective data products that deliver actionable insights to end users.

97
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 Free SEO Tools for Website Improvement

Weidert Group

Looking for ways to improve SEO performance on your website and discover how your competitors’ websites are performing compared to yours? How about seven free tools (plus a bonus) that can help you boost your SERP rankings and identify significant website improvements? After all, your website is the cornerstone of your inbound digital marketing strategy.

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Reimagining the Campus Experience in the World of Hybrid Work

CIO

By: Stephanie Crawford, Solutions Marketing Manager at Aruba, a Hewlett Packard Enterprise company. Recent discussion about hybrid work has centered around enabling employees to work remotely, but remote work is only half of the hybrid equation. Equally important is ensuring that the corporate office environment provides the workspace and the technology to support this new way of working.

Briefing 616
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Microsoft Power BI vs. IBM Cognos Analytics: Compare Core BI Capabilities and More

Better Buys

Microsoft Power BI and IBM Cognos Analytics are two robust business intelligence software solutions that can be deployed in the cloud and on-premise. They provide clients with self-service functionality where end users can easily create visualizations and explore their data. Here, we compare Power BI and Cognos Analytics on several factors. What are the Differences […].

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How to Create an NFT

mention

In 2021, there were $41 billion in cryptocurrency transactions across NFT marketplaces. That’s a massive amount of money. So, how do you get a piece of that pie? Creating your own NFT sounds like an impossible task, especially without coding, designing, or blockchain experience. But the creative process is more achievable than it sounds. In this tell-all guide, we share the top NFTs by volume traded (for inspiration, of course) and then break down the five simple steps for how to create yo

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Integrate Tally ERP and Analytics and Succeed!

Elegant BI

Why Does My Business Need to Add Analytics to Tally ERP? If your business is currently using Tally ERP, your business users are familiar with the features and the data structure of the module they use, whether they are an accounting professional, managing inventory, reviewing sales or preparing statutory financial reports. Your management team may be considering adding analytics to your organization in order to democratize data and to improve fact-based decision making.

Finance 52
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.