Competitive Intelligence Tools: Using Competitive Intelligence Software vs. a Build Your Own Approach
Cipher
OCTOBER 7, 2020
You’re trying to decide if you really need competitive intelligence software, or if you can be budget-conscious and get scrappy and creative with tools you may already have. We’ve all been there. Especially in times of budget crunch. And for some, the absolute right answer at a given time may be to preserve the budget and get scrappy.
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