Tue.Nov 30, 2021

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Zero waste ad targeting

Zoominfo

Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved.

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Business Success Amid COVID-19 Depends on Addressing Human Factors

ArchIntel

ArchIntel™ -. The challenges entrepreneurs are experiencing amid a continuing pandemic is spotlighted in an article proposing that the way to success in the current landscape is to substitute “business” for “human.” The landscape remains volatile while solutions seem to demand a complexity equal to the environment and the clues to what tomorrow will bring are ambiguous, a column on CEOWorld Magazine said Sunday.

Business 104
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Pretty Big Deal: Chris Hays isn’t the stereotypical salesperson

Zoominfo

Chris Hays is the COO and president at ZoomInfo, but because he isn’t the stereotypical salesperson, it took him a while to hit his stride. As an introvert, he struggled with the expectation that salespeople are outgoing and gregarious. But as the sales process became more of a science, he was able find a groove. In this week’s episode, Chris talks about how sales has changed over time, and a deal that got way more personal than he thought it would.

Sales 100
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Dentsu Uses UiPath's Automation Offerings to Streamline Operations, Improve Human Performance

ArchIntel

ArchIntel™ -. “The Global Logistics Automation Market size is expected to reach $82. 3 billion by 2026, rising at a market growth of 12. 4% CAGR during the forecast period.” — ReportLinker. Companies all over the world have been adopting automation to help streamline their operations and improve efficiency. While the practice has been tagged as a means to replace employees, proper automation implementation should promote human-centric solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Capitalize on competitor churn

Zoominfo

Scenario A competitor’s customers can be a great source of new business—if you can get plugged into the right signals. Companies that churn from your competitors are already educated on your value proposition and understand its potential. This makes them well-positioned to find a better solution—you. You can use technographic data to monitor and alert you when a target company in your total addressable market (TAM) drops a technology from their stack.

Capital 100

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Target your customers’ competition

Zoominfo

Scenario Your current customers make a good conduit to new ones. When one of your customers closes a deal, go and prospect their competition for it. Because they’ll have a similar profile to your customer, you know that these competitors should be a good fit for your solution. Target them with an automated email campaign that references the missed deal.

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Ceridian Hiring Senior CI Marketing Manager

ArchIntel

ArchIntel™ -. Florida-based intelligence company Ceridian is hiring a competitive intelligence marketing senior manager. The job is available as a remote work setup and the company will accept applicants who are living in the U.S. or Canada. According to a LinkedIn post, applicants must be familiar with the trends in the future of human resources, including artificial intelligence and big data analytics , and must be able to find new approaches to solve problems.

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Cumulocity, IoT, and Analytics

Dataversity

Today, all of our digital devices and sensors are interconnected in the Internet of Things. My company has built an extension for the KNIME Analytics Platform that enables you to connect to Software AG’s Cumulocity IoT platform so that you can use the more advanced analytics provided by KNIME on your Cumulocity data. The concept behind the Cumulocity platform […].

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Macy's Posts Job Vacancy for New York-Based CI Specialist

ArchIntel

ArchIntel™ -. Macy’s is in search of a full-time competitive intelligence specialist to work on-site in New York City. According to a job announcement on LinkedIn, the selected candidate will play a key role in identifying marketplace and product category opportunities for the department store company. One of the CI specialist’s main responsibilities is to develop business-relevant reports by compiling aggregate data, with the goal of providing the company’s leaders with a better understanding o

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Hitting the slopes - How digital strategy is shaping up for ski & mountain resorts

Pathmatics

Ski and snowboard resorts were one of the first business categories to take a major hit during the first wave of COVID lockdown orders in March 2020. Now, in 2021, industry demand has slowly but surely recovered as domestic travel edges back up to pre-pandemic levels. Today, we'll review how the top three advertisers in the Ski Mountains, Lodges & Resorts category from September until now have ramped up their advertising efforts to prepare for a highly anticipated 2022 winter season.

Travel 59
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The Complete Guide to Consumer Insights: What They Are & Why They Matter

Netbasequid

Consumers have many brand options these days, which helps explain why brand loyalty is at an all-time low. And to compound that issue, people trust what others say on the internet more than they trust a brand’s marketing message. That being the case, marketers have to work extra hard to build trust with consumers while building a relevant brand image through their messaging.

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Free - Year End Member Events

SCIP

2021 Year in Review, IntelliCon Sneak Peek, and Tips on Planning for Non-Linear Growth. As we head into end of 2021, I'd like to cordially invite you to join us for our final two member events of the year. The first is a Town Hall, sharing our progress on building a vibrant peer community. The second is a webinar with tips from leading members of our community to capitalize on disruptions.

SCIP 52
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Wink, Inc. Releases 3rd Quarter, 2021 Deferred Annuity Sales Results

Wink Intel

INDEXED ANNUITY SALES RISE WHERE ALL OTHER ANNUITY SALES DROP. . Wink, Inc. Releases 3 rd Quarter, 2021 Deferred Annuity Sales Results. Des Moines, Iowa. November 30, 2021 – Wink’s Sales & Market Report is the insurance industry’s #1 resource for annuity sales data since 1997. Sixty-three indexed annuity providers, 46 fixed annuity providers, 69 multi-year guaranteed annuity (MYGA) providers, 14 structured annuity providers, and 43 variable annuity providers participated in the 97 th

Sales 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Cloud Security Unicorn Lacework Builds Data-Driven ICP Resulting in 300% Revenue Growth and Shortened Sales Cycles

Intriccately

An Interview with Intricately customer Palen Schwab, Vice President of Revenue Operations at Lacework Cloud security company Lacework has an impressive growth story. Having achieved unicorn status in early 2021 with a $525M round of funding , the company has approximately 700 employees and counting – 10x their size in 2019. Vice President of Revenue Operations Palen Schwab and his team have accelerated the company’s revenue growth by building a new model for identifying their Ideal Candidate Pro

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Solve the Right Problems with Key Influencer Analytics!

Elegant BI

Do You Know What Key Influencer Analytics Can Do For Your Business? What matters most in your business? Don’t say everything, because there is no way you can place strategic focus on every aspect of the business and, although all of your goals and objectives should be aligned, there are, in fact, a smaller number of things hidden within your business that will impact your success if they are not attended to and that will give you the most benefit if you spend a bit more time organizing and plann

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HubSpot Operations Hub: What Can Its Data Automation Capabilities Do For You?

Weidert Group

We’re already shameless HubSpot enthusiasts at Weidert Group, but we’re even more excited about what’s become possible with Operations Hub. Why? With Ops Hub, HubSpot packs a lot more punch in terms of data automation capabilities. That means if you’re a HubSpot user, you already have new tools in your hands to streamline operations and make your business processes cleaner and more efficient as you grow.

IT 52
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Insight and Perspective: The Gifts of Augmented Analytics!

Elegant BI

Augmented Analytics: Insight Comes from Perspective! Perspective is everything. You can stare at numbers and columns all day and never see the one nugget of information that will give you insight and help you solve a problem or find that one opportunity to drive the business to the next level. When you and your business users can leverage augmented analytics tools, without worrying about complex algorithms or writing code or designing reports, you can find those elusive nuggets of information an

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Cloud Security Unicorn Lacework Builds Data-Driven ICP Resulting in 300% Revenue Growth and Shortened Sales Cycles

Intriccately

An Interview with Intricately customer Palen Schwab, Vice President of Revenue Operations at Lacework Cloud security company Lacework has an impressive growth story. Having achieved unicorn status in early 2021 with a $525M round of funding , the company has approximately 700 employees and counting – 10x their size in 2019. Vice President of Revenue Operations Palen Schwab and his team have accelerated the company’s revenue growth by building a new model for identifying their Ideal Candidate Pro

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2021 Independent Distribution (ID) 20 Award Recipients

Wink Intel

Learn more about 20 of the industry’s innovators and trailblazers: Click HERE. The post 2021 Independent Distribution (ID) 20 Award Recipients appeared first on Wink.

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How OSINT Can Help Guide Potential Mergers and Acquisitions

ArchIntel

ArchIntel™ -. Open-source intelligence can help companies understand integration problems that may arise from potential mergers and acquisitions , according to Adeeb Rashid , a security strategy, risk and compliance consultant at IBM. In a blog post for Security Intelligence, Rashid said having the foresight to assess and review tech differences early on in the M&A transaction can mitigate future problems.

Security 104
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Iowa takes top insurance spot

Wink Intel

More than 180 insurance companies are now headquartered in Iowa — and Iowa Economic Development Authority director Debi Durham says no other state gets a higher percentage of its Gross Domestic Product from the insurance and finance industry. “I have to say this is bragging rights for the state of Iowa. We took over the number one place in the nation ranking as far as GDP growth for insurance,” Durham says.

Finance 40
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Bounce Rate Explained: Everything You Need to Achieve Growth

Similarweb

We’ve all been there – that moment you notice your traffic and engagement metrics are dipping. Visitors are arriving at your website, but they’re leaving at an alarmingly high (and fast) rate. In a frenzy, you search through all your data and rummage through different digital metrics to try and find the culprit. . While bounce rate seems to convey a simple message – how quickly people leave your site or a specific landing page – understanding its true implications requires a deeper dive.

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Barbara Crowley Recognized with the 2021 Douglas Mooers Award for Excellence

Wink Intel

Barbara Crowley Recognized with the 2021 Douglas Mooers Award for Excellence. The annual award, sponsored by MassMutual Strategic Distributors, is NAILBA’s most coveted and prestigious accolade honoring distinction in brokerage. The annual award, NAILBA’s most coveted and prestigious accolade, honors distinction in brokerage and is presented to the individual most committed to furthering independent life brokerage as a distribution system, and who demonstrates an exemplary record of