Thu.May 27, 2021

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7 Ways to Make a More Effective Message Map

Crayon

Let’s face it—your product doesn’t sell itself. Most products just don’t. That’s why product marketing focuses on defining the positioning for your solution and the messaging your team should use to talk about it with potential customers. One key component of making sure this happens? The message map. Whether you’re looking to improve your message maps or getting started putting your first one together, here are some tips to make this an essential product marketing resource for your whole team.

Marketing 576
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Will Data Analytics Help Mercedes Meet 2030 Carbon Reduction Targets?

Smart Data Collective

The automotive industry has been far more reliant on big data than most other sectors in recent years. A growing number of major automobile manufacturers have started using data analytics and AI to improve production. There have been a number of clear advantages of using big data to manufacture automobiles. Automotive companies have found that data technology can help them produce vehicles more quickly, reduce production costs and ensure greater safety standards.

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Intent Data is a superpower. Here’s why.

Zoominfo

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using

Research 246
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AI Paves the Way for a New Era of Electric Motorbikes

Smart Data Collective

Big data has led to a lot of major changes in the automotive sector. These changes don’t just apply to regular sedans. They also apply to more niche vehicle markets, such as electric motorbikes. AI technology is leading a number of massive breakthroughs in this novel industry. AI is Radically Changing the Future of Electric Motorbikes. Electric cars are nothing new, but AI technology has clearly impacted the market.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Top 15 Social Media Software for Marketing in 2021

Netbasequid

Analytics is the foundation of your planning efforts, and with more brands putting their faith in them, it’s critical to have the right social media softwares in your toolbelt. However, there are many types of players in this social media analytics game, so how do you know which ones are the best for your team? That’s where we come in. We’ve compiled a list of the top 15 social media software tools for your 2021 (and beyond) marketing endeavors.

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4 Essential Cybersecurity Measures for Businesses to Take

Dataversity

Click to learn more about author Anas Baig. In the last few years, Colombia has become an increasingly excellent place to do business. That’s because it has some of the higher rates of internet penetration in Latin America and a strong labor force, which have made it easier for everybody to do business there. However, Colombia […]. The post 4 Essential Cybersecurity Measures for Businesses to Take appeared first on DATAVERSITY.

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Key Findings from a Study on Domo’s Impact on SMBs

Domo

If you’ve ever wondered what the financial impact of Domo would be on your small- and medium-sized business (SMB), then have we got the perfect report for you. Earlier this year, Domo commissioned Forrester Consulting to examine the potential return on investment such SMBs may realize by deploying Domo. The result was The Total Economic Impact (TEI) of Domo for Small and Medium Businesses , a study based on interviews the firm conducted with four decision-makers from organizations with experienc

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eCommerce Analytics is Mandatory to Business Success!

Elegant BI

Are You Succeeding at eCommerce? If You Don’t Know, You NEED Integrated Analytics! When eCommerce and online shopping businesses reflect on their results, it can sometimes be difficult to decide on a strategy going forward. You may be able to produce reports and have a good grasp of ‘what sells’ but if you are to compete in this incredibly competitive market, you need metrics.

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Integrate Your Cloud Data with Domo NetSuite Connectors

Domo

With more than 24,000 customers across 200-plus countries, Oracle NetSuite is one of the world’s leading cloud software providers. Its unified business management suite allows businesses ranging from startups to enterprises to gain the visibility and control they need to make the right decisions about their business. With Domo’s NetSuite integrations , you can combine your vast NetSuite data with the rest of your data sources to better understand how your financial indicators impact your busines

KPI 52
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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AI Marches Forward: How the Latest Advances Could Impact Commercial Insurance

Dataversity

Over the past two years, the implementation of AI systems in the insurance industry has seen a sharp uptick, particularly when applied to claims operations. The post AI Marches Forward: How the Latest Advances Could Impact Commercial Insurance appeared first on DATAVERSITY.

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Supplementing Traditional Methods of TAM Analysis with Modern Data Analytics Tools

Intriccately

Total addressable market (or TAM) is the amount of potential revenue your company could earn if everyone with a demand for your product or service actually purchased it.

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Understanding the Different Types of Online Data for Your Data Strategy

Smart Data Collective

With online data acquisition on the rise, we are treading into mostly uncharted waters. Industry-wide regulations in web scraping and other forms of automated data collection are practically non-existent and we probably shouldn’t expect any in the near future. However, there are a sufficient number of other pointers that can help us stay on the right side of the law and ethics.

Gaming 324