Fri.Apr 15, 2022

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Reviving Pharma Perception with Sentiment Analysis

Netbasequid

Healthcare concerns are no longer top of mind with consumers, who are understandably distracted by other worrisome events in the world. And along with this shift in focus comes the reemergence of a disinterested skepticism of everything Pharma offers. Reviving Pharma’s perception before it flatlines is imperative – and we are going to share how that could look!

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7 famous analytics and AI disasters

CIO

In 2017, The Economist declared that data, rather than oil, had become the world’s most valuable resource. The refrain has been repeated ever since. Organizations across every industry have been and continue to invest heavily in data and analytics. But like oil, data and analytics have their dark side. According to CIO’s State of the CIO 2022 report, 35% of IT leaders say that data and business analytics will drive the most IT investment at their organization this year.

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How to Use Mascots in Branding and Design to Attract Customers

mention

It is a known fact that every brand wants a strong representation in the market. To do so, they rely on effective branding techniques to grab the eyes of prospective customers. And understandably too, as it has now become a necessity due to the stiff competition in the market. Businesses that are better at positioning and presenting their services/products professionally get more traction from their audience, which allows their digital footprint to grow in the targeted market.

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UGC content moderation: How to maintain quality standards

bazaarvoice

There’s lots of fake, fraudulent, and low quality UGC (user-generated content) on the internet. Which is why content moderation is something we take very seriously at Bazaarvoice, and it’s a big part of what we do. Using our expertise, we’ve compiled this guide because we know first-hand that you need to maintain quality standards to be trustworthy and effective.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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AI in Health Care: Trends and Challenges in 2022

Dataversity

Around this time last year, the 2021 AI in Healthcare Survey was released. The results showed growth in natural language processing (NLP), clinicians becoming primary users of AI technology, and a preference for companies using their own data to validate models, among other findings. And while the results didn’t change significantly from last year, there […].