Timo Elliot
MAY 27, 2022
I was at the Gartner Data & Analytics conference in London a couple of weeks ago and I’d like to share some thoughts on what I think was interesting, and what I think I learned…. First, data is by default, and by definition, a liability , because it costs money and has risks associated with it. To turn data into an asset , you actually have to do something with it and drive the business.
Domo
MAY 27, 2022
Even though we did a blog post about inflation as recently as February 2022, it’s still a hot topic (unfortunately) three months later. So, we figured it would be worth revisiting by focusing on a key question at hand: “How do we know when inflation is getting better?” To answer, we must first ask how inflation—the year-over-year (YoY) change in the Consumer Price Index (CPI) —has changed from one month to the next, which is exactly what the following chart addresses, starting
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Wink Intel
MAY 27, 2022
Deferred Annuity Sales. Total 1Q2022 deferred annuity sales were $59,716 million, compared with sales of $58,395 million for the first quarter of 2021. First quarter deferred annuity sales were down nearly 2% when compared to the previous quarter and up more than 2% when compared to the same period last year. Deferred annuities include sales of fixed, indexed, multi-year guaranteed, structured and variable deferred annuities.
Dataversity
MAY 27, 2022
Cloud giants like Google and Snowflake, unicorns like dbt Labs, and a host of venture-backed startups are now talking about a critical new layer in the data and analytics stack. Some call it a “metrics layer,” or a “metrics hub” or “headless BI,” but most call it a “semantic layer.” I prefer to call it a “semantic layer” because it best describes a business-friendly interface […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
CXL
MAY 27, 2022
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. How? With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
CXL
MAY 27, 2022
The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you.
Domo
MAY 27, 2022
Background. Advertising is changing fast, and so is the data that comes with it. Our agency combines data from services like Facebook Ads, Google’s Campaign Manager 360, Google Ads, Bing Ads, Snapchat, and others so we can track and optimize advertising campaigns across channels together in one place – Domo. However, some of the services listed above delete data from their system after 24 months.
Dataversity
MAY 27, 2022
Cyber resilience is a top concern for businesses in every industry. A key reason for this is that businesses of all sizes continue to face an ever-increasing array of cyber threats including ransomware, malware, and spear phishing. Ransomware is a particularly pernicious problem and a huge threat to organizations worldwide. According to Cybercrime Magazine, the collective […].
Domo
MAY 27, 2022
Problem. A critical need for any insurance company is track claim losses over time by displaying them in what are called “loss triangles.” Typically, this is a very manual process looking that involves looking at the financial transactions over the last year and when the claim occurred and updating an Excel spreadsheet. Solution. By leveraging Magic ETL and using the pivot table card, I have been able to automate this process and allow our Finance team to view updated triangles any time they wan
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
M Brain
MAY 27, 2022
The post Market Intelligence – Insights For You to Be Smarter, Faster & More Competitive appeared first on M-Brain - Market & Competitive Intelligence Solutions.
CXL
MAY 27, 2022
Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Then they increased their revenue from $2M to $6M in six months. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. This value-based model bringing all the right customers to their yard is called demand generation.
Netbasequid
MAY 27, 2022
As the world continues to move faster, businesses struggle to keep pace with consumer needs, and to keep pace with emerging competitors. Identifying these competitors as they emerge, at the inflection point, is a must – and we are going to show you how to do it! According to the US Census Bureau, business creation hit an all-time high in 2020 with more than 4.4M businesses created, an almost 25% increase from 2019 – and the trend continued through 2021.
CXL
MAY 27, 2022
Done right, demand generation can supercharge growth. It’s how ConvertKit grew from $98K to $625K MRR and Morning Brew reached two million subscribers in just five years. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. Without awareness and leads, you’re missing out on opportunities to close sales and grow your business.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
mention
MAY 27, 2022
There are dozens of content marketing tools to choose from. Here are sixteen tools that will help you get the job done. But remember, there is no content marketing tool that can take the place of a good content marketing strategy and all the work that goes into it. Any content marketing strategy aims to attract new and retain existing customers by continually developing and curating relevant and quality content.
CXL
MAY 27, 2022
70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. Most buyers aren’t open to outbound selling. So, how do you get their attention? With demand generation. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. What is demand generation?
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