Smart Data Collective

AUGUST 26, 2021

Weather forecasting technology has grown from strength to strength in the last few decades. Gone are the days when you had to wait for the local news channel to share the weather forecasts for the next day. Nor do you have to reach out to the newspaper to find out what the weather is going to be like throughout the day. Instead, you’ve got access to a broad spectrum of valuable weather data right at your fingertips.

Algorithm 325

Algorithm Gaming Intelligence Intelligence 325

Zoominfo

AUGUST 26, 2021

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment.

Sales 130

Sales Market Segmentation Business Benchmarking 130

Smart Data Collective

AUGUST 26, 2021

With the forces of digitalization spreading like wildfire, it’s only a matter of time before brick-and-mortar, pen-to-paper ways of living vaporize before our very eyes. Data analytics technology is one of the biggest reasons that things are changing faster than ever. Customers buy their cars online. Realtors conduct house and apartment tours online.

Security 174

Security Security Algorithm Technology 174

Zoominfo

AUGUST 26, 2021

Scenario If you’re a technology vendor, one way to identify good-fit target prospects is to understand which accounts are buying from your competitors. You can use the insight about their purchases as a way to angle your pitch and convey the unique value that your product offers — and what the competition is lacking. Instead of viewing the prospect as a lost cause, use their buying patterns as an indication that they are worth pursuing over the long run.

Technology 100

Technology Technology Competitive Sales 100

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Netbasequid

AUGUST 26, 2021

Pretty much any data point can be used as a benchmarking metric. The key is to ensure that you measure your metrics against numbers that tell the same story. Social listening metrics are more straightforward here, whereas financial metrics may rely on ratios to tell similar stories between brands. A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance.

Benchmarking 105

Benchmarking Analysis Data Mining Sports 105

Moz

AUGUST 26, 2021

Caitlin and Kristi cover the basics of Adobe Analytics for SEO, and guide you through creating a simple dashboard. To learn more, check out the full guide on Moz’s SEO Learning Center!

Learning 71

Learning 71

Pathmatics

AUGUST 26, 2021

The pharma and healthcare market is making moves to claim its space in the digital arena. By the end of 2021, industry ad spend is expected to surpass $11 billion, a 32% increase in just two years. Pharma and healthcare's gradual expansion into the digital space is primarily being driven by the COVID-19 pandemic, as consumers spend more time online instead of being exposed to traditional, static advertising.

Marketing 49

Marketing Marketing IT 49

Smart Data Collective

AUGUST 26, 2021

Deep learning technology is changing the future of small businesses around the world. A growing number of small businesses are using deep learning technology to address some of their most pressing challenges. One of the biggest examples is in the field of finance. New advances in deep learning are integrated into various accounting algorithms. This has helped companies finetune their accounting practices and better address the nuances of their financial strategies.

Learning 240

Learning Finance Business Loss 240

Similarweb

AUGUST 26, 2021

There are over 4.66 billion active internet users worldwide every single day. That’s 59.5% of the global population. Social media plays a huge role in online activity, with 500 million tweets being sent every day. With all that data, it’s no surprise that digital marketers can struggle to sift through the noise when working on their social media reports. .

Win 52

Win Benchmarking Marketing Marketing 52

Similarweb

AUGUST 26, 2021

There are over 4.66 billion active internet users worldwide every single day. That’s 59.5% of the global population. Social media plays a huge role in online activity, with 500 million tweets being sent every day. With all that data, it’s no surprise that digital marketers can struggle to sift through the noise when working on their social media reports. .

Win 52

Win Benchmarking Loss Analysis 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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