Wed.Aug 11, 2021

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A Guide to Social Media Competitive Analysis (Template)

Crayon

There are tons of moving parts when it comes to keeping up with your competitors’ digital footprints. Tracking your rivals’ social media movements, in particular, is critical due to its widespread usage across nearly every industry. Social media is truly one of the strongest tools in marketers’ toolboxes, helping to improve brand visibility, bring in new leads, and engage with the community.

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The Five Competitive Forces That Shape Strategy

Cipher

Porter’s Five Forces Framework was first published in the Harvard Business Review in 1979 by famed academic Michael Porter, and has come to be renowned as a seminal management framework. Since then, the framework has become one of the most referenced models in the world of competitive strategy and remains popular today, more than 40 years later.

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Top 7 business intelligence trends for 2021

CIO

Business intelligence is not an oxymoron like jumbo shrimp. It’s not dead. And it’s not being superseded by artificial intelligence.

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Instagram followers: 10 ways to get real followers and engagement on Instagram

mention

Instagram is an incredibly dynamic and fast-growing social media platform. The number of brands joining and growing customer engagement on the platform is boosting up as we speak. But Instagram business accounts see just 1.46% growth in monthly followers on average, which means growing your Instagram follower count can feel like a slow, tedious game.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Importance of Data-Driven Cybersecurity for Medical Device Companies

Smart Data Collective

Big data has become fundamentally important to the future of cybersecurity. A growing number of companies using data analytics, artificial intelligence and other forms of big data technology to bolster their defenses against cyberattacks. Medical device companies are highly vulnerable to cyberattacks. A growing number of these businesses are investing in big data technology to help keep hackers at bay.

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How to Keep Up with Competitive Benchmarking

Netbasequid

There are many moving parts to tracking how your brand is performing across every type of media. When we add tracking our competitors into the mix, it can feel downright overwhelming. But that doesn’t have to be the case! That’s because it’s all about your mindset going in. Finding a foothold in competitive intelligence that gives you the broadest view of competitor performance is where you begin – and then you build out from there.

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How to Choose Pillar Page Topics

Moz

With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. Like anything in the SEO space, pillar page strategies take time and a great deal of planning to do correctly. Let’s break down this process.

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Using CI to Build Impactful Messaging

Evalueserve

Getting your messaging right could be the difference between signing a multimillion deal or opening the door for your business to thrive. But, how do you do this? Using new technologies such as artificial intelligence (AI) in your Competitive Intelligence (CI) processes and teams will enable you to see the impact your messaging has compared to your competitors in the market.

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Tally Users Can Go Beyond Data to Gain Insight Into the Business with Mobile App Analytics!

Elegant BI

The Tally ERP Solution is an accounting and financial application that is used by many business professionals around the world. It has gained in popularity since its launch and is a critical piece of the workflow process for finance and accounting professionals. Much of the crucial data a business needs is contained within the Tally app and while Tally reports provide support for users, today’s businesses are working hard to find new ways to compete, new ways to measure and make fact-based decis

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Evalueserve Named a Contender in Customer Analytics Service Providers Report

Evalueserve

Independent research firm recognizes Evalueserve for carving a valuable niche in the B2B2X customer analytics space. Evalueserve, a leading global analytics partner to Fortune 1000 firms, has been named a contender in The Forrester Wave : Customer Analytics Service Providers, Q3 2021 report. The report identifies 11 of the most significant customer analytics service providers and recognizes Evalueserve for carving a valuable niche in the B2B2X customer analytics space.

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How Work Zones Safety Is Improved with Connected Vehicle Data

Dataversity

Click to learn more about author Matt Blackwell. As the U.S. focuses more on its infrastructure, highway, and road construction, spending is projected to grow to more than $100 billion by 2022. As the number of worksites grows, the danger to workers and drivers navigating these work zones increases too. In 2019, there were 115,000 crashes in work zones, […].

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Shop 'Til You Drop: How Retailers Are Utilizing Digital Marketing to Recover From the Pandemic

Pathmatics

As vaccination numbers rise, no one is more excited to welcome back consumers than department stores.

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LIMRA Sees A More Robust 2021 Life Insurance Sales Forecast

Wink Intel

This week, LIMRA updated its sales forecast for U.S. retail life insurance sales for 2021. Since October 2020, when the original forecast was published, three COVID-19 vaccines were given emergency approval and distributed, two federal relief packages were passed and a last-minute change to life insurance tax law was implemented. Click HERE to read the full story via INN.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Sales Pipeline Management: 4 Ways to Close Deals Faster

Zoominfo

No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. It helps you forecast revenue and business growth and provides insight to drive new initiatives. Unfortunately, many B2B organizations suffer from ineffective sales pipeline management. The symptoms are almost always the same: Sales teams waste time delivering demos to unqualified leads.

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Why you should do routine intelligence gathering on your competitors…and how!

FedSavvy

Intelligence collection is a cornerstone of the intelligence analysis process. This is as important in market and competitive intelligence as it is in the Intelligence Community. This blog will expand upon fundamentals of the collection aspect of intelligence analysis. Figure 1 – The intelligence analysis process has functional phases that are essential to solving business problems and no phase is truly separate from the other.

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Sales Pipeline Management: 4 Ways to Close Deals Faster

Zoominfo

No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. It helps you forecast revenue and business growth and provides insight to drive new initiatives. Unfortunately, many B2B organizations suffer from ineffective sales pipeline management. The symptoms are almost always the same: Sales teams waste time delivering demos to unqualified leads.

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