Thu.Feb 11, 2021

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How to Definitively Prove the Value of Sales Enablement

Crayon

High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable.

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Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient.

Marketing 264
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Checkmate: What Is the Queen’s Gambit Move for Servers?

Dataversity

Click to learn more about author Andreea Jakab. Configuring a server is much like playing chess. One wrong move, and your website is down. As with chess, you need to think carefully about each step you take towards servers: starting from the right server type to the correct server configuration for your use case and […]. The post Checkmate: What Is the Queen’s Gambit Move for Servers?

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Take The Best From These 5 Industrial Marketing Pillar Page Examples

Weidert Group

“Good artists borrow. Great artists steal,” often attributed to Steve Jobs, was appropriated from Pablo Picasso.who very likely repurposed the original sentiment from T.S. Eliot. So, there it is: Great advice, shared shamelessly by great artists. In that same vein, when we encounter exemplary inbound website content , it only makes sense to apply its insight to our own work.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Impactful SEO Audits for B2B

Moz

Posted by carlycs A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Click on the whiteboard image above to open a high resolution version in a new tab!

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The Key to Working Smarter, Not Harder, Lies in Plain Sight

Dataversity

Click to learn more about author Nitesh Dudhia. There is a treasure-trove of knowledge that lives in the communications infrastructure of your business. Every day, and in multiple ways, valuable knowledge flows through conversations between employees and customers. Unfortunately, however, most of this mountain of data remains unused and gets buried in archives.

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Biggest Movers in Digital Advertising - Rookie of the Year 2020

Pathmatics

Who were the biggest movers in 2020? It was the year of the streaming services as 6 media advertisers shot up the ranks from 2019.

IT 52
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How Can Marketing Teams Leverage Data Analytics for Digital Asset Management

Smart Data Collective

Data analytics is the linchpin of digital business strategies in the 21st Century. Sensible companies need to know how to properly utilize data analytics to take full advantage of all of their digital resources. Digital resources must be monitored through digital asset management. Shrewd executives are finding new ways to explore the benefits of data analytics to improve their digital asset management strategies.

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Bing SEO vs Google SEO: Optimizing Your Site for Both

SpyFu

With 5.6 billion searches per day, Google may seem like the only search engine worth optimizing for—but it's not the only one in town. Microsoft's Bing is Google's noisiest neighbor. It might not have Google's clout, but it runs an impressive 12 billion global searches per month. Bing may not have Google's level of reach, but it does come with distinct benefits.

Algorithm 111
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Getting the Full Picture: The Power of Combining Social and News Media Intelligence

Netbasequid

Multichannel marketing works. In fact, one of the best and safest ways to get more from your marketing dollars, is to invest in multiple channels (as long as you’re able to spend a meaningful amount of resource on each channel, of course). Analytic Partners looked at over 2000 campaigns and found that ROI increases with every additional platform added to a campaign.

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Some Of The Most Discussed Global Brands Online In 2020

Digimind

It was a fitting conclusion to a series that had captivated the anxious and content-hungry minds of billions of people around the world, that the man who had subjugated to squalid enclosures such majestic and mighty creatures, had himself, become a prisoner inside a cage of sorts in a federal prison for the next 22 years. But this was the conclusion of “ The Tiger King ”, a limited series Netflix docudrama that became the talk of Twitter and Facebook, with a deluge of memes, GIFs, and posts peop

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Top 5 Tips To Power Through Sales Burnout

Zoominfo

You’re a hard-charging sales rep — cold-calling, booking meetings and hitting your number. Then sales job burnout strikes. Now what? Know the Sales Job Burnout Symptoms. It might start slow. You begin to get apathetic about leads and booking meetings. After spending half of your day prospecting and researching companies, the last thing you want to do is hop on the phone and pitch to potential customers.

Sales 246
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The Most Discussed Global Brands Online In 2020

Digimind

It was a fitting conclusion to a series that had captivated the anxious and content-hungry minds of billions of people around the world, that the man who had subjugated to squalid enclosures such majestic and mighty creatures, had himself, become a prisoner inside a cage of sorts in a federal prison for the next 22 years. But this was the conclusion of “ The Tiger King ”, a limited series Netflix docudrama that became the talk of Twitter and Facebook, with a deluge of memes, GIFs, and posts peop

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Top 5 Tips To Power Through Sales Burnout

Zoominfo

You’re a hard-charging sales rep — cold-calling , booking meetings and hitting your number. Then sales job burnout strikes. Now what? Know the Sales Job Burnout Symptoms It might start slow. You begin to get apathetic about leads and booking meetings. After spending half of your day prospecting and researching companies, the last thing you want to do is hop on the phone and pitch to potential customers.

Sales 130