Fri.Oct 29, 2021

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AI Advances Help Contextual Targeted Advertising Strengthen Branding

Smart Data Collective

Artificial intelligence has become essential to modern marketing. Companies are finding newer, more creatives ways to integrate AI into their marketing strategies. This goes for both brand and performance marketing. AI can be useful in both online and offline marketing, but it tends to have greater efficacy in regards to online marketing strategies.

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What Facebook’s Renaming Means for Brands’ Consumer Intelligence Efforts

Netbasequid

So, you’ve probably heard the news that Facebook has a looming name change in the works. While the name itself won’t really matter to your consumer intelligence efforts outside of adding it to your ongoing analyses, what this change represents to consumers will matter. It could matter quite a bit, depending on how it’s positioned, in fact. Bringing all sorts of opportunities along with it.

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Tutorial: Importing Bike Data from Google BigQuery

Dataversity

Click to learn more about author Emilio Silvestri. To match the increasing number of organizations turning to cloud repositories and services to attain top levels of scalability, security, and performance, our company provides connectors to a variety of cloud service providers. We recently published an article about KNIME on AWS, for example. Continuing with our series […].

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10 Business Market Research Techniques to Help Your Organization Gain a Competitive Edge

Contify

The post 10 Business Market Research Techniques to Help Your Organization Gain a Competitive Edge appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Pitfalls of Traditional Identity and Access Management Solutions

Dataversity

Click to learn more about Nathanael Coffing. Organizations are rapidly adopting new application infrastructures required to create new business models and customer and partner connectivity. While these technological advancements are providing a multitude of opportunities for innovation among businesses, they have also increased cyberthreats and risks introduced by the distribution of modern cloud apps, growing application programming […].

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Get Started With Interactive Weekly Reports For Performance Tracking

Datapine Blog

Table of Contents. 1) What Is A Weekly Report? 2) Why Are Weekly Progress Reports Important? 3) Weekly Report Templates & Examples. 4) Top Elements Of A Weekly Performance Report. Businesses have been analyzing their performance for decades through traditional written reports, but with the amount of data being produced every day, the need for more frequent reporting is growing.

KPI 88
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Competitive Intelligence Battlecard

Fuld

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.