Crayon

MARCH 3, 2021

As consumers, we often make purchases without the intention of problem-solving. But when we make the mental shift from consumer mode to business mode, our buying behaviors change. As employees acting on behalf of companies, we seldom make purchases unless we have specific problems that need to be solved. That’s why B2B marketers need to identify their prospects’ pain points.

Marketing 617

Marketing Marketing Business IT 617

Smart Data Collective

MARCH 3, 2021

The legal sector is still in its infancy when it comes to big data and analytics. Lawyers and law experts are trying to figure it out, and consternation continues to shadow some corners because not everyone can quite understand what analytics is and how it can improve the personal injury law industry. Are they still legal experts if they use a computer?

Predictive Analytics 311

Predictive Analytics Win Knowledge Gaming 311

ArchIntel

MARCH 3, 2021

ArchIntel™ -. A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. With little distinction between offerings, the key to getting noticed by customers is making one’s product stand out from the pack.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

Zoominfo

MARCH 3, 2021

Work is hectic. And there is always more of it to be done. And as much as we’d like to be able to do everything within an eight-hour window, it’s simply not possible. So anything that can offer significant time-saving abilities should be viewed with the utmost importance. Consider the following: A company has a 50-person sales team. Each sales rep on that team spends one hour a week prioritizing leads.

Sales 179

Sales Information Marketing Marketing 179

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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ArchIntel

MARCH 3, 2021

ArchIntel™ -. The job of mining the internet for business intelligence is becoming more specialized as new tools emerge and as researchers gain more experience doing it. An article in Women on Business on Thursday discusses “data scraping,” a method of extracting BI from open sources , touted to transform the way information is mined online. The article said that the process, also known as “web scraping,” has garnered a somewhat shady reputation in certain business circles because it has been as

Business Intelligence 197

Business Intelligence Competitive Intelligence Intelligence 197

ArchIntel

MARCH 3, 2021

ArchIntel™ -. The U.S. aerospace and defense industry has narrowly escaped the crippling impact of the COVID-19 pandemic, which depressed key sectors in the economy in 2020. Last year, the industry managed to see some of its highest growth in sales revenue as well as in employment in the last 50 years. While its civil aviation counterpart was reeling from the impact of the pandemic-spawned slump in domestic and international travel, the defense sphere was kept thriving by emerging threats to U.S

Profiling 104

Profiling Briefing Competitive Intelligence Travel 104

Zoominfo

MARCH 3, 2021

Work is hectic. And there’s always more of it to be done. And as much as we’d like to be able to do everything within an eight-hour window, it’s simply not possible. So anything that can offer significant time-saving abilities should be viewed with the utmost importance. Consider the following: A company has a 50-person sales team. Each sales rep on that team spends one hour a week prioritizing leads.

Sales 100

Sales Marketing Marketing Information 100

Weidert Group

MARCH 3, 2021

We often find ourselves in conversations with senior marketers and leadership teams of industrial and supply chain companies considering taking the plunge into inbound marketing. These are people who accept the basic premise of inbound but are struggling to envision successfully implementing an effort that might seem too ambitious for their internal team’s capabilities.

Marketing 104

Marketing Marketing 104

Zoominfo

MARCH 3, 2021

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.

Sales 100

Sales Profiling Research Security 100

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Netbasequid

MARCH 3, 2021

Emerging trends are coming at us quickly, and brands are fast to one-up each other as the stakes are high. Some brands are even innovating ahead of the consumer curve to set the pace for tomorrow’s trends. How do they know which direction to go? Are they just guessing or do they have some intel everyone else isn’t aware of? Consumer and market intelligence pulls back the curtain to reveal insight informing these major moves.

Innovation 98

Innovation Startups Gaming Restaurants 98

Dataversity

MARCH 3, 2021

Click to learn more about author Terence Siganakis. Organizations are constantly coming to us wanting help in becoming more “data-driven.” They want to improve their decision making, shifting the process to be more quantitative and less based on gut and experience. This is a worthy goal but is a little more complex than just putting dashboards […].

Learning 94

Learning KPI Business Intelligence Education 94

Infegy

MARCH 3, 2021

What if your team had a fleet of influencers ready to promote your brand on the hottest social media platform out there? What if we told you, you’ve already hired those influencers?! TikTok is the channel your brand can’t afford to ignore. And your employees are the influencers that can propel and transform your brand strategy and perception on TikTok.

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Dataversity

MARCH 3, 2021

Click to learn more about author Shay Lang. With the major changes in the global economy this year, the need to monitor and reassess corporate expenses has never been more important. Both small startups and large enterprises have had to improve on the sales side, reduce their overhead, and review their variable costs in what […]. The post How AI-Based Cloud Cost Monitoring Saves $360,000 Annually appeared first on DATAVERSITY.

Startups 52

Startups Globalization Sales Learning 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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