Tue.Mar 07, 2023

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Implement a Social Media Process for Your Marketing Team

mention

The social media landscape is filled with diverse content that is strategically layered across multiple platforms. On any given day, a brand may upload an industry-relevant blog post on LinkedIn, an employee spotlight video on Instagram, or a viral meme on Twitter. While the type of content may be different, these posts all share a common goal: to build a relationship between a potential customer and your brand.

Marketing 273
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Enterprise IT moves forward — cautiously — with generative AI

CIO

Vince Kellen understands the well-documented limitations of ChatGPT, DALL-E and other generative AI technologies — that answers may not be truthful, generated images may lack compositional integrity, and outputs may be biased — but he’s moving ahead anyway. Kellen, CIO at the University of California San Diego (UCSD), says employees are already using ChatGPT to write code as well as job descriptions.

IT 725
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7 Competitive Intelligence Tools You Should Be Using

Aqute Intelligence

Competitive intelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Some of them provide access to companies' annual reports and earnings calls, while others allow you to search through databases full of financial information about public companies.

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Salesforce earmarks $250 million for AI startup investment

CIO

CRM giant Salesforce today said that it would commit $250 million to investments in startups focused on generative AI, even as the company warned of the dangers of the technology. The company emphasized the potential gains for application software possible through the use of AI in its initial announcement of investments in four AI-driven companies. The first, Anthropic, bills itself as an “AI safety and research company,” trying to create more predictable and steerable AI systems, without the un

Startups 697
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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KPIs for Win-Loss Analysis and Voice of the Customer Programs

Primary Intelligence

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. By measuring the results of your win-loss program in various areas, you’ll be able to see the direct impact, optimize your processes, and increase the value of the buyer intelligence you collect from live and online win-loss interviews.

Loss 104
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IT leaders tackle the high price of talent

CIO

Since the onset of the pandemic, IT has risen in prominence as an engine for business sustainability and growth across all industries. The subsequent demand for enterprise IT talent has led to a sharp spike in salaries CIOs must pay to staff their teams. “Demand for tech talent was up by 50% to 60% in the last two years, mainly attributable to industry-spanning hyper digitalization.

IT 696

More Trending

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New Oman-Australia undersea cable promises alternate, reliable route

CIO

Australian investment firm Subco is offering an alternative route for internet connectivity between Australia, Middle East and Europe through the Oman Australia Cable (OAC) by avoiding the earthquake prone route that currently goes through Malacca Strait. Subco OAC is already 9,800 km long, with landing points in Perth, West Island, and Cocos Islands in Australia, and Muscat.

Security 616
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Women’s History Month—A Q&A On Empowering Women and Their Allies

Domo

Sponsored by Womxn@Domo Chair Shelley Morrison and Co-chair Erynn Fratto March 8 is International Women’s Day. And March is Women’s History Month—an incredible opportunity to amplify women’s voices, celebrate their far-reaching impact, and remind us that although we’ve made progress, there’s a long way to go to ensure that women are supported and empowered—and treated equitably.

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Keeping customers at the center of everything

CIO

By Hock Tan, Broadcom President and CEO During the 17 years I have led Broadcom, solving problems for customers and giving them the tools they need to succeed have been the most rewarding parts of my job. It’s important to me that whether we’re inventing the future through innovative R&D or co-creating new solutions with partners and users, Broadcom’s focus is customer centricity.

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Companies Must Develop New Data Muscles to Pivot to Profitable Growth

Dataversity

As the economic environment becomes more somber, companies are focusing on achieving profitable growth and not just growth. Data-driven decisions can accelerate this goal, but organizations must develop new data muscles to get them there. The last few months have been a whirlwind for the business world: slowing growth, bleaker capital markets, layoffs, the possibility […] The post Companies Must Develop New Data Muscles to Pivot to Profitable Growth appeared first on DATAVERSITY.

Capital 95
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The Importance of Change Management in CRM Implementation

Weidert Group

You spend a lot of money on your tech stack, but is your team fully implementing and using the right CRM platform? If not, it may be time for a change.

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Only 2% of Americans Can Identify Financial Solutions With Tax Advantages, Despite One-Third Wanting to Prioritize These Investments

Wink Intel

RADNOR, Pa.–( BUSINESS WIRE )–As consumers focus on filing their taxes and spending those returns, a new study reveals a need for increased awareness around tax-efficient financial strategies. Lincoln Financial Group’s Consumer Sentiment Tracker reports that only 2% of Americans can correctly identify financial solutions with tax advantages, despite one in three saying they prioritize investments that would help them pay less in taxes either now or in the future.

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Your Simple Guide to Win/Loss Analysis

Kompyte

Keeping tabs on high-level aspects of your sales process is a great first step in turning your losses into big wins. But, to fully understand exactly where and how you can step up your sales, you don’t want to rely on guesswork—you need to include a win-loss analysis.

Loss 52
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How to Reduce Bug Leakage: Everything You Need to Know

E2M

Quality assurance (QA) plays a vital role in keeping the website defect-free. As a QA tester, you’re responsible for ensuring the website you’re testing is as bug-free as possible. Each year there are new methods and technologies are deployed in the quality testing field. Even after several testing through advanced technologies by the most experienced quality assurance testers, there are possibilities of bugs slipping through the cracks.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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3 force multipliers for digital transformation

CIO

Many CIOs will face a challenging year grappling with growing pressure from transformation initiatives, weekly layoff announcements, and the prospect of a recession. While digital initiatives and talent are the board directors’ top strategic business priorities in 2023-2024, IT spending is forecasted to grow by only 2.4% in 2023. Tech companies have laid off over 250 thousand employees since 2022, and 93% of CEOs report preparing for a US recession over the next 12 to 18 months.

Security 910
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Physical Data Model vs. Logical Data Model

GoodData

Read this article to learn about the key differences between logical and physical data models and how they are used in database deisgn.

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Interest Rates Are Up. So Is It Time To Buy Annuities?

Wink Intel

In February, the Federal Reserve raised interest rates for the eighth time in the preceding 12 months—and indicated that more rate hikes may be coming. Consequently, six-month Treasury bonds were yielding slightly less than 5%, while 10-year Treasurys were just under 3.5%. But it was fixed annuities that had some clients and advisors excited. Click HERE to read the full story via Financial Advisor Magazine Wink’s Note: I have to give Ben Mattlin at Financial Advisor Magazine credit fo

IT 40
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Salesforce not ready to unleash generative AI on its customers

CIO

Salesforce was an early adopter of artificial intelligence (AI) with its Einstein recommendation tools, but it is taking a cautious approach to deploying the latest AI trend, generative AI. It’s been a month since Salesforce CEO Marc Benioff tweeted, “Get ready to be wowed by Salesforce EinsteinGPT! It generates leads, closes deals, and even makes coffee (just kidding, but wouldn’t that be amazing?

IT 612
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Independent Cetera team fighting Avantax ‘trade secret’ lawsuit

Wink Intel

A simmering legal feud between two of the largest tax-focused wealth management firms underscores the shifting challenges for independent financial advisors who switch brokerages — and the industry’s scrutiny of LinkedIn posts. A previously-unreported lawsuit filed by the parent firm of Avantax Wealth Management cited a LinkedIn post by Brian Stern, the co-founder of Farpointe Wealth Partners, a branch that moved from Avantax to Cetera, as evidence of a “conspiracy” to recruit

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Building an ABM Tech Stack: The Top 4 Components You Need

Zoominfo

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. It can often take weeks or even months to gain executive buy-in with a compelling business case. Once you have buy-in, you need to secure a budget and resources to start building the desired tech stack. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential.

Sales 130
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Life Insurers Boosted Premiums, Now They Are Paying Refunds

Wink Intel

When interest rates fell to near zero after the financial crisis, dozens of life insurers boosted costs for longtime policyholders, seeking to improve results as their investment income fell. Now they are giving partial refunds to tens of thousands of these customers to settle a wave of lawsuits spurred by the increases. Click HERE to read the full story via WSJ Wink’s Note: This is an important issue to be aware of, if you sell ANY type of Universal Life insurance.

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Guide to the Best Social Media Monitoring Tools for Brands Copy

Netbasequid

Do you know what consumers are saying about your brand? Millions of customers are online chatting about you, your products, and your services. They detail their needs, wants, challenges, and all sorts of insights that your competitors are capturing with a social media monitoring tool. Competitors are paying attention and tapping into these relevant conversations, monitoring social media, and creating new strategies to connect with your potential audience—and your brand needs to do the same!

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Aspire Magazine with Pam Sheehan

Wink Intel

Hear from Aspire magazine publisher, Pam Sheehan , about the takeaways and content within Aspire’s inaugural issue [link] “What does it take to be successful in insurance and financial services? And, what are the resources you need to stay on top? These are the questions behind the creation of Aspire magazine. With over a million professionals in the independent distribution market, there is a real need for business insights, product category analyses, sales tools, and marketing r

Sales 40
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MassMutual Delivers Excellent 2022 Financial Results

Wink Intel

SPRINGFIELD, Mass.–( BUSINESS WIRE )– Massachusetts Mutual Life Insurance Company (MassMutual) today reported excellent financial results 1 for 2022. Despite a challenging and uncertain economic environment, the company delivered strong sales and operating earnings as well as record levels of capital while making significant progress on its long-term strategy.

Capital 40
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AM Best Affirms Credit Ratings of Mutual of Omaha Insurance Company and Its Subsidiaries

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating of A+ (Superior) and the Long-Term Issuer Credit Ratings of “aa-” (Superior) of Mutual of Omaha Insurance Company and its subsidiaries, United of Omaha Life Insurance Company, Companion Life Insurance Company (Melville, NY) and United World Life Insurance Company.

Capital 40
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Principal Financial Group Announces 2023 and Long-Term Outlook

Wink Intel

DES MOINES, Iowa–( BUSINESS WIRE )–Principal Financial Group ® (Nasdaq: PFG) announced its 2023 and long-term financial guidance today. Dan Houston, chairman, president, and CEO, and Deanna Strable, CFO, will provide additional details and take questions along with other members of the Principal executive team during a conference call on March 2, 2023, at 10 a.m.

Loss 40
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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AM Best Revises Outlooks to Stable for American Life & Security Corp.

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has revised the outlooks to stable from positive and affirmed the Financial Strength Rating of B++ (Good) and the Long-Term Issuer Credit Rating of “bbb+” (Good) of American Life & Security Corp. (American Life) (headquartered in Lincoln, NE). The Credit Ratings (ratings) reflect American Life’s balance sheet strength, which AM Best assesses as strong, as well as its adequate operating performance, neutral business profile and appropriate

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Group 1001 Insurance Units Resume Full Operations after Ransomware Attack

Wink Intel

INDIANAPOLIS , March 1, 2023 /PRNewswire/ — Group 1001, Inc. would like to provide an update to our stakeholders concerning recent system interruptions experienced by certain Group 1001 Insurance member companies, including Delaware Life Insurance Company, Delaware Life Insurance Company of New York , Clear Spring Life and Annuity Company, Clear Spring Property and Casualty Company, and our Clear Spring Health business.

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C2P Enterprises Launches ‘A Woman’s Clarity’ Program, Invites Advisors to Special International Women’s Day Event

Wink Intel

New program helps financial professionals engage female advisors, clients, and prospects through ongoing thought leadership and networking and a newly launched podcast series. CLEVELAND , March 2, 2023 /PRNewswire/ — C2P Enterprises , a holding company comprised of four distinct brands, each designed to simplify financial planning for advisors and their clients, announces the launch of their latest innovative program for financial advisors, A Woman’s Clarity.

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Simplicity and Insurance Designers of America Merge to Offer an Unrivaled Suite of Services

Wink Intel

SUMMIT, N.J. , March 2, 2023 /PRNewswire/ — Simplicity Group Holdings, Inc. (“Simplicity”) today announced that it has acquired Insurance Designers of America (“IDA”), a leading IMO, to offer an unrivaled suite of services. Together, Simplicity and IDA will offer its respective members a market-leading, tech-enabled distribution platform with an unrivalled suite of sales and marketing resources. “We have known the partners of IDA for many years and have alwa

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.