Smart Data Collective

JANUARY 29, 2021

Amid the rise of cutting-edge digital marketing and SEO tools like SEO analyzer and backlink checker, we often forget about Google Analytics. However, this is the case only with those who don’t know the real potential of Google Analytics. In reality, Google Analytics is an incredible tool that can provide you with in-depth understanding of how various aspects of your website are performing, along with information about how different types of visitors behave when they visit your website.

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Annotation Market Segmentation Finance Algorithm 285

Tinuiti

JANUARY 29, 2021

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Retail 242

Retail 242

Smart Data Collective

JANUARY 29, 2021

Whether you are an entrepreneur or you own an established business, you should constantly be on the lookout for opportunities to save money and time, while still providing value. There are several ways in which businesses can reduce their business expenses. For example, they could maximize their employees’ skills or cut production costs. Another way in which businesses can reduce their expenses is by using smart data.

Business 218

Business Algorithm Research Marketing 218

Netbasequid

JANUARY 29, 2021

Social media is THE place to get recommendations for products, test the social waters of opinion and discover emerging trends among consumers. Monitoring it for influencer marketing strategy is vital for knowing which way the wind blows – especially when preparing for a new year of campaigns. In this article we’ll use consumer market research to explore the top female influencers trending on Twitter.

Sports 98

Sports Travel Market Research Marketing Research 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Smart Data Collective

JANUARY 29, 2021

Big data helps us assess some of the biggest trends. A number of analytics tools can see market trends , but it is useful to use data analytics to spot social trends as well. One trend that big data helps us understand better is Covid-19. We talked about how big data is helping us fight the pandemic , but it can also help us see how people responded to the changes.

Restaurants 166

Restaurants Travel Commerce Retail 166

Vable

JANUARY 29, 2021

My last post focused on migrations so this one is for people at the beginning of their current awareness journey. Library and information managers are always keen to capitalise on new technology to benefit the firm and its clients, so why not make this year the year you take time to transform your alerts and newsletters?

Technology 98

Technology Technology Management Information 98

WideNARROW

JANUARY 29, 2021

Structured intelligence creates better business strategies. Understanding where your organization ranks in the market compared to other companies is invaluable information that you need to improve your business. The best way to gather this information is to perform a competitive analysis. We’ve put together this ultimate framework for competitive analysis to guide you through the process.

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Analysis Competitive Intelligence Intelligence 69

Dataversity

JANUARY 29, 2021

Click to learn more about author Rob Chapman. How much would you pay to prevent a security breach rather than having to pay to fix it after the fact? When I ask clients that question, they tend to think about it for a few seconds. And then, in almost every case, they state a dollar […]. The post Is It Time for a Vulnerability Scan or Penetration Test?

IT 59

IT Security Security Learning 59

Digimind

JANUARY 29, 2021

The field of marketing is an ever-growing, and ever-changing field, with various tools, apps, and platforms needed in order to juggle the multiple needs of your brand. Whether it’s social media content scheduling software, or a market research tool for scrubbing data on a certain target demographic, marketers these days are responsible for a never-ending slew of tools.

Market Research 53

Market Research Marketing Research Research Marketing 53

Dataversity

JANUARY 29, 2021

Click to learn more about author Samantha Humphries. As stated in part one of our 2021 cybersecurity predictions series, businesses rapidly moved much of their workforces online, and the threatscape grew, creating new opportunities for cybercrime. Most organizations — out of necessity — reduced security standards to quickly meet the demands of a newly remote […].

Security 59

Security Security Learning Business 59

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Happy Market

JANUARY 29, 2021

My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people.

Benchmarking 52

Benchmarking Market Research Marketing Research Research 52

Intriccately

JANUARY 29, 2021

Behind every successful company’s growth is a strong go-to-market strategy built on data.

Marketing 52

Marketing Marketing 52

SpyFu

JANUARY 29, 2021

Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent in what they create. Search intent analysis is the art of understanding the people behind a Google search. Who are they? What do they want? Why are they searching for this keyword?

Analysis 99

Analysis Learning Brainstorming Gaming 99

IBI

JANUARY 29, 2021

Membership info. Deposit account data. Loan, credit card, and mortgage information. Data captured by web apps and mobile apps. This information, enhanced by cutting-edge analytics, can be a rich competitive differentiator for credit unions. It can provide them with the speedy insights they need to drive more effective decision-making while concurrently improving operations, product development, sales, and marketing.

Management 52

Management Information Analysis Competitive 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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