Wed.Aug 04, 2021

article thumbnail

5 Competitive Pricing Strategies You Can Try This Year

Crayon

At all business levels—and especially at the enterprise level—product pricing can be a challenging yet vital activity. How much should your company’s products cost? Should you go with tiered packages, or one-size-fits-all solutions? Do you price for volume, or for higher revenue per order? The simple answer to these questions—if such a thing exists—is this: You should price each product according to its worth.

article thumbnail

Six Types of B2B Website Visitors and How to Greet them with Chat(bots)

Zoominfo

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. You understand the value of real-time interaction and its influence on your buyer’s journey. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers.

Sales 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

US Transportation and Logistics Sector Facing Risks and Rewards in Equal Parts

ArchIntel

ArchIntel™ -. The U.S. transportation and logistics industry allows the world’s biggest economy to produce goods and then ship them off to domestic and international customers. The sector has taken on a new level of significance amid the COVID-19 pandemic, with more clients demanding delivery services. The protracted pandemic has created unprecedented challenges for the industry.

Profiling 104
article thumbnail

What is the difference between current awareness and horizon scanning?

Vable

“An informed perspective is more important than ever in order to anticipate what comes next and succeed in emerging futures”. HBR, October 16, 2015.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

LexisNexis Launches Platform for Consolidating Competitive Intelligence

ArchIntel

ArchIntel™ -. LexisNexis, a data mining company , has launched a software tool designed to consolidate competitive intelligence and streamline parts of the research process. The new Nexis platform helps users search, compare and analyze business indicators such as information on companies, mergers and acquisitions, and intellectual property, LexisNexis said.

More Trending

article thumbnail

Explosion of AI Technology Giving Rise to Ethical Issues

ArchIntel

ArchIntel™ -. “The global aerospace artificial intelligence market garnered $373.6 million in 2020, and is expected to generate $5.82 billion by 2028, registering a CAGR of 43.4% from 2021 to 2028.” — Allied Market Research. Presenting the market with artificial intelligence-driven services and products that are ethical and can be trusted could become a competitive strength for businesses, an article on CNBC said Thursday.

article thumbnail

Ep. 415 – Why did SurveyMonkey Relaunch and What They Discovered Through the Process That Other Market Researchers can Learn From

Happy Market

My guest today is Priyanka Carr, general manager of market research and insights at Momentive. Additionally, she is a board member at The Posse Foundation (one of the most comprehensive and renowned college access and youth programs in the U.S.) Momentive (formerly SurveyMonkey) is an American company that develops cloud-based software as a service.

article thumbnail

Uber v. Lyft - How Covid affected digital spend & consumer and driver app downloads

Pathmatics

It's been a year for ride-share advertisers, and the drivers that keep them on the road. With quarantine in full force, the customer base dried up, with few, if any, willing to catch a ride with a stranger, mask or no mask. However, it didn't only affect the consumer, but the drivers too, as the contract employees shed their chauffeur status for whatever job was available.

article thumbnail

Small and Mid-Sized Businesses Embrace Advanced Analytics and Improve Productivity and Empowerment!

Elegant BI

A recent study published by Gartner revealed that 10% of midsize organizations currently have some form of prescriptive analytics. This is forecast to grow to 36%. You may be wondering why the use of predictive analytics is growing so rapidly in midsized companies, and it is worth noting that, while there are numerous benefits to this type of solution, one of the primary reasons for this growth is improved productivity and employee value.

article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

Data and Analytics: The Essentials to Make Smarter Benefits Decisions

Dataversity

Click to learn more about author Chris Bruce. There is a treasure trove of data – from benefits selections and health care claims to sentiment analysis and viewpoints shared from internal surveys – waiting to be unearthed and utilized. By collecting, analyzing, and understanding that data, employers can make smarter decisions and, in turn, nudge […].

article thumbnail

Listening for What Moves the MENA Audience

Netbasequid

2020 was a year of learning and disruption for all of us. Retail businesses had to learn a new way to reach consumers. The Food & Beverage industry had to find a way to do without dine-in. The Tourism industry figured out virtual tours. Pretty much everyone jumped on the e-commerce bandwagon. And while most businesses figured out how to operate almost exclusively on online channels, marketers focused on learning about our consumers and what they wanted – listening for what moves the MENA aud

article thumbnail

How Safe Are Cloud ERP Solutions?

Dataversity

Click to learn more about author Mrudul Modh. Cloud ERP solutions are preferred the world over for their awesome flexibility, powerful innovation, and lower cost of maintenance. No wonder many successful business brands have built their business on the foundation of ERP systems. In spite of that, there is a constant clamor on the security […].

article thumbnail

How to protect your BI investments from M&A risk?

BI Hub

Mergers and acquisitions affect several key factors such as business, legal, human resources, intellectual property, IT, finance, and of course, business intelligence. When two different companies sign up for an M&A, it becomes challenging to confront the complexities in integrating dozens or hundreds of applications and IT systems. Your new mixture of Business Intelligence systems should not be a headache.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

[INFOGRAPHIC] Email Design Best Practices to Ensure a Flawless Customer Experience

mention

With the overwhelming number of emails being sent and received every day, it is obvious that your subscribers would not have time to go through all the emails in their inbox. It is expected that 361.6 billion emails will be sent and received in 2024. Now, that’s pretty huge! To overcome the problem of plenty, your subscribers will simply scan through the emails rather than reading them.

Marketing 274