Smart Data Collective

APRIL 29, 2021

Big data has evolved from a technology buzzword into a real-world solution that helps companies and governments analyze data, extract the meaningful statistics, and apply it into their specific business needs. It’s not so much the realization that this information is collected, but what can be effectively done with it. There is a use for big data in pretty much everything we do, with the economic forecasts proving to be no different.

Education 240

Education Retail Research Information 240

Zoominfo

APRIL 29, 2021

You might think a leaderboard that trumpets which account executives (AEs) sell the most each month is a sufficient way to track performance. But a more detailed set of sales scorecards can complement a leaderboard and provide AEs with a better view of achievements, said Dylan Conant, former associate chief of staff to the chief revenue officer at ZoomInfo.

Sales 130

Sales Win Information Management 130

Vable

APRIL 29, 2021

As an undergraduate nearly thirty years ago, business information management was an emerging and almost glamorous(!) specialism. In 1992, Loughborough University appointed Derek Stephens to introduce us to market research and competitor analysis via Kompass, ABI/Inform, and FAME etc on CD-Rom. If we could demonstrate an excellent search strategy, we could venture online and access information via something called “the Internet”!

Information 98

Information Competitor Analysis Business Market Research 98

Zoominfo

APRIL 29, 2021

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. If you’re lucky, it’s a long and satisfying journey. But customers can churn seemingly out of nowhere and for no good reason. Sure, people are unpredictable. But your renewal rate doesn’t have to be. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. 4 Signs Your Renewal Is In Trouble.

Sales 130

Sales Gaming Innovation Management 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Netbasequid

APRIL 29, 2021

The better informed your brand is, the better prepared you are to strategize, mitigate risk and manage a crisis. Consumers are using social media to research brands in record numbers, and social media platforms are adding hordes of new users to their ranks daily. That means that your social media presence will often be the first impression of your brand that the consumer sees.

Annotation 98

Annotation Advantage Advantage Intelligence 98

Weidert Group

APRIL 29, 2021

Many think of the inbound methodology as a “marketing thing.” If that sounds like others in your company, it’s time for an organizational shift. For your B2B company to truly experience inbound growth requires aligning all your teams and getting organizational buy-in of the inbound approach from more than just your marketing department. But let’s face it; it can be difficult to capture the inbound methodology and communicate its potential to grow your business to others.

Education 96

Education Marketing Marketing Business 96

Moz

APRIL 29, 2021

Most brands aren’t operating full newsrooms and don’t have the capacity to cover breaking news, but there are still ways to participate in relevant, newsworthy conversations — and surveys are a great option. See how you can utilize surveys to add value to conversations, and earn the interest of writers at top publications.

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SpyFu

APRIL 29, 2021

Knowledge may be power, but you can always have too much of a good thing. In digital marketing, a sea of data on your competitors is only a Google search away, but just because you can find data doesn’t mean you can easily learn from it. Competitive analysis tools are the key to clearing away the endless chaff of meaningless, low-value information found on the web, leaving you with the grains of knowledge you need to outcompete the rest of your field.

Competitive 75

Competitive Analysis Competitor Analysis Research 75

Evalueserve

APRIL 29, 2021

A well-known Brazilian author Paulo Coelho said – “Everything in life has its price”, which is true for everything – tangible or intangible. When discussing the intangible, patents are an obvious asset. Inventions are known to be key catalysts for companies to remain progressive and competitive. Companies set aside a substantial R&D/innovation budget to protect ideas in the form of patents, monetize through licensing or sales and build their brand value as well.

Innovation 59

Innovation Technology Technology Marketing 59

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Dataversity

APRIL 29, 2021

Click to learn more about author Tom Callahan. Over the past year, the COVID-19 pandemic has all but silenced any remaining doubt regarding the importance of digital transformation – a truth that is evident across virtually every aspect of how the world now works, shops, and lives. Retailers, and convenience stores (c-stores) in particular, had […].

Security 52

Security Security Retail Learning 52

Contify

APRIL 29, 2021

The post A Beginners Guide to Build Competitive Sales Battle Cards appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Competitive 52

Competitive Sales Competitive Intelligence Intelligence 52

Dataversity

APRIL 29, 2021

Click to learn more about author Mathias Golombek. The Challenge Michael Stonebraker, winner of the Turing Award 2014, has been quoted as saying: “The change will come when business analysts who work with SQL on large amounts of data give way to data scientists, which will involve more sophisticated analysis, predictive modeling, regressions and Bayesian […].

IT 52

IT Analysis Learning Business 52

Evalueserve

APRIL 29, 2021

‘Depressing’ is the word many would use to describe the past one year or so after being locked up in our homes and seeing disturbing images of protests (black-lives matter, Beirut blast, India’s farmers’ agitation, and anti-lockdown protests among others) on our television screens. This same medium transmitted images of Joe Biden’s presidential campaign and a range of ‘generous’ election promises as he rallied from the east to west coast.

IT 69

IT Finance Banking Retail 69

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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