Crayon
JANUARY 14, 2021
Your business doesn’t exist in a vacuum. There will always be external forces pushing on your bottom line — both upwards and downwards. A strong economy drives a sustained boost in demand for your solution. Nice. A change in your closest competitor’s lead generation strategy drives an acute drop in opportunities for your sales team. Yikes. It’s important to understand what you can and can’t control.
Smart Data Collective
JANUARY 14, 2021
Artificial intelligence (AI) powered solutions have popped up across numerous industries. From healthcare to transportation, it has found applications in a vast number of things and business marketing is no different. Loads of business marketing solutions are available today that come with the power of AI. These include chatbots, video creation tools, and so much more.
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Zoominfo
JANUARY 14, 2021
As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises. Regardless of size, however, firms that accepted transformation amid the turbulence, rather than scratched their heads over it, find themselves in a better position for 2021.
Smart Data Collective
JANUARY 14, 2021
Machine learning has drastically changed the direction of the financial industry. In 2019, Forbes published an article showing that machine learning can increase productivity of the financial services industry by $140 billion. However, the real value of machine learning appears to be with increasing performance of stock investing. Investors are looking towards new machine learning capabilities to get more value out of their strategies by choosing better performing securities.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Dataversity
JANUARY 14, 2021
Click to learn more about author Mathias Golombek. From healthcare to tech takeovers, I discuss the latest stories and hottest trends in our Tech Thursday round-up. Saving Face A facial recognition experiment has sparked a heated debate over “reckless findings,” and the world has taken notice. The study was done at Stanford University, where researchers have claimed […].
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Dataversity
JANUARY 14, 2021
Click to learn more about author Manjusha Madabushi. It’ll be difficult for the events of any New Year to match the astronomical changes that took place over the past 12 months. Nevertheless, 2021 will surely see a number of developments that, although less momentous, will prove highly significant for the core areas of Data Management […]. The post 2021 Predictions: Powering Web 3.0, Lean AI, Post-COVID Business, and More appeared first on DATAVERSITY.
Netbasequid
JANUARY 14, 2021
Influencer marketing is growing , with an average return of $5.20 on every $1 spent. And it has become the top way to reach Gen Z, as 74% of this group spend five hours or more online per day. And with a combined total of $44 billion in buying power , brands need to be where the big spenders are congregating! We’ve compiled 25 Gen Z Instagram influencers to follow, and will explain why harnessing their power is critical for reaching this younger generation.
Dataversity
JANUARY 14, 2021
Click to learn more about author Tejasvi Addagada. To date, many organizations have focused on formalizing data consumption practices through distribution technology, access-based delivery mechanisms for analytics, and AI functions. However, with data protection laws and positive awareness across the world, firms have extended the formalization to data collection management.
Weidert Group
JANUARY 14, 2021
Every company wants to attract more sales prospects and leads — no huge revelation there. But there’s an important distinction between a prospect and your best prospect. A prospect falls into a big, general category that includes anyone who could potentially use your product or service. But what you really want to know is, who are your best inbound sales prospects — the potential customers you want more than any others?
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Acoustic
JANUARY 14, 2021
We’re back with the first 2021 installment of The Reset, our interview series with marketing leaders navigating uncharted territory in a post-COVID world. In episode 5, our CMO Norman Guadagno speaks with Drew Fortin, SVP of Sales & Marketing at the talent optimization platform the Predictive Index. The Predictive Index helps HR and business leaders understand what drives behavior at work—and empowers them to utilize that knowledge to understand how to create winning “dream teams,” comprised
Smart Data Collective
JANUARY 14, 2021
It is no secret that email technology has then significantly shaped by new developments with big data. We have talked extensively about the benefits of using big data in the field of email marketing. However, there are plenty of other novel data technology applications that email providers are rolling out. Over the last few years, we have already seen a number of massive, data-driven changes in email technology.
SpyFu
JANUARY 14, 2021
For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become better at understanding the intent of content, so keyword density is less important than in the early SEO days. But if you ask most SEO experts, they’ll still want to see your keyword appear multiple times in every piece of content.
Moz
JANUARY 14, 2021
Posted by jocameron In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy! Click on the whiteboard image above to open a high resolution version in a new tab!
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Pathmatics
JANUARY 14, 2021
We're thrilled today to announce our strategic partnership with Numerator! Amy Fitzgerald, SVP of Strategy, Numerator, said: "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of the market. These two new channels complement our large proprietary data sets, allowing us to quickly add additional context for our customers.".
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