Wed.May 19, 2021

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The Gambit Podcast: Navigating the Impact of Technology Developments on CI

Cipher

Welcome to The Gambit, a coffee chat series hosted by the leadership team at Cipher. Every month, we interview thought leaders in the competitive intelligence industry and share their tips, guidance, and thoughts on the future of the M/CI industry.

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Factors Influencing the Cost of Developing an AI-Based Smart Home App

Smart Data Collective

Artificial intelligence is becoming a major focus of our lives. It is affecting some of the most intimate elements of our lives, such as our homes. As we stated before, AI has played a role in driving the direction of the smart home market. A growing number of people live in smart homes these days, which rely on complicated AI technology. As of 2021, connected home devices are used by approximately 12.5% of households in the United States.

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Why Do Supplier Information Channels Fail?

Primary Intelligence

Over 80% of B2B buyers use Supplier Information Channels (SIC) to research their buying decisions before they purchase. However, only 30% feel that the information found there is “Impactful,” a concerning metric when you consider that buyers who find SIC information helpful are three times more likely to spend more and regret less. The Disconnect with Supplier Information Channels.

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Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. Almost everyone has an opinion about the topic, but few truly understand how it actually works. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Ready? Let’s get started… Data Privacy. Data privacy generally encompasses the laws, regulations, industry standards, and business practices used in the handling of personal information: how it is collected, how it is used, and t

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Competition Fever to Run High in US Defense Sector Amid COVID-19 Disruptions

ArchIntel

ArchIntel™ -. The U.S. aerospace and defense industry is still struggling to weather the effects of the disruptions caused by the COVID-19 pandemic. While recovery is projected to begin in 2021 , healing of the industry’s two constituent sectors is seen to happen unevenly, according to a Mordor Intelligence study. For the sake of perspective, the commercial aerospace sector is seen to experience negative growth because of the sharp decrease in travel demand.

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7 Examples of How Text Analysis Tools Boost Brands

Netbasequid

The world is online, and the ability to gather all that structured and unstructured textual data and categorize it into neat explorable bundles is critical for any brand aiming to understand their consumer base more completely. In this article we will explore not only what text analysis is, but seven brands who have used it with great success, and how you can too.

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Understanding the Strengths and Limitations of Kubernetes RBAC

Dataversity

Like any other technology that excels in its field, Kubernetes (aka K8s) has become what is perhaps the standard in container orchestration for a reason. The post Understanding the Strengths and Limitations of Kubernetes RBAC appeared first on DATAVERSITY.

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MozCon Virtual 2021 Interview Series: Ross Simmonds

Moz

We're absolutely thrilled to welcome Ross back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

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Defining Principles, Elements, and Roles and Responsibilities in a Data Governance Policy

Dataversity

In previous blog posts, we defined the purpose, scope, and objectives of a Data Governance policy. In this blog post, we will complete the remaining sections needed for an effective Data Governance policy. The post Defining Principles, Elements, and Roles and Responsibilities in a Data Governance Policy appeared first on DATAVERSITY.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Top 50 Most Discussed Consumer Brands in Q1 2021 Amid APAC's New Normal

Digimind

Consumer brands like Shopee , Tiktok , and WhatsApp steamrolled their way to the top of the Asia Pacific ladder at the turn of this decade, while the stay-at-home lifestyle epitomized the importance of creating a unique digital experience for consumers.

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Drive Business Forward with Domo SAP Connectors

Domo

With solutions that provide mission-critical platforms for ERP, CRM, analytics, and more, SAP is a leader across multiple business categories. Indeed, more than 200 million people worldwide rely on SAP software to manage their finances, serve customers, and adapt to quickly-changing markets. Because SAP’s solutions are based in the cloud, they are able to make data available for users across the enterprise.

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Top Facebook Advertiser Report: Mexico

Pathmatics

Last month, we released New coverage for Facebook in Mexico, Brazil, and Spain. Now, we’re bringing you our analysis of early trends seen since our data coverage began in March 2021. So far, it seems that entertainment reigned over the many other advertisers on Facebook. Although data capture in Mexico's market is new to us, it's evident that the leading advertisers are experienced with the platform and reaching their target market.

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Smarten Support Portal Updates – May – 2021!

Elegant BI

We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles. Smarten Application Security: CSRF vulnerabilities and solutions. Smarten Application Security: Clickjacking vulnerabilities and solutions.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Importance of Competitive Intelligence for Your Business

Contify

The post Importance of Competitive Intelligence for Your Business appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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5 Effective Tips From Content Marketing Experts to Win in 2021

mention

Due to the COVID-19 pandemic that caught us napping, it is interesting to hypothesize how these events will affect content marketing in 2021. Anyway, we have learned a lot this year – like how to work remotely without going stir-crazy, be flexible, and expect the unexpected. To cream it up, I asked many content marketing experts what we should expect in our planning, what content marketing predictions and trends we should bring into focus, and what they want to try to charm the socks off y

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The Role of Business Intelligence in The Modern Commercial Organization

Smart Data Collective

Business likes specifics. If there are sales, the management needs to know exactly how much product was sold today, how much last month, how much more or less compared to last year. They need to ask important questions such as what is the turnover, how much was the profit and what are the cost dynamics. Such questions arise in any company. Smart companies know how to use big data to accomplish these goals.

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Use Secondary Keywords to Multiply Your Organic Traffic

SpyFu

Over the past decade, Google has fundamentally changed how it categorizes knowledge —moving from strings to things. In other words, Google used to organize pages based on what keywords they contained, without bothering to understand those keywords’ meaning. Now, Google can understand how related terms and ideas connect and guess at the intent of a person doing a particular search.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ease of Use for Augmented Analytics is Key!

Elegant BI

Want to Succeed with Citizen Data Scientists? Choose Simple Augmented Analytics! Gartner has placed an increased focus on augmented analytics and solutions that support data democratization and business user transformation to the Citizen Data Scientist role. It predicts that those organizations that engage in Citizen Data Scientist initiatives will outperform businesses that do not take this approach and they will be more competitive and better prepared, by increasing productivity, optimizing re

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How To Do Keyword Research: Go Beyond the Basic Metrics

SpyFu

How many articles have you written that have never found the audience they deserved? Even the best-written content can fall flat if you don’t know how to do keyword research and optimize that content for Google and other search engines. Anyone doing content marketing should know how to do keyword research because keywords are the basis for all organic searches—the single largest source of traffic on the internet.

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Data Analytics Contributes to the Abrupt Rise of Clean Energy Investment

Smart Data Collective

Big data technology has become a major disrupting factor in the energy industry. Many energy conglomerates have started embracing data analytics to expand their markets, respond to new trends, streamline operations and bolster efficiency. The clean energy sector has not been untouched by the big data revolution. As we stated before, it has led to a sudden surge in new renewable energy technology.