Crayon
JANUARY 12, 2021
Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. The real secret to success is combining those two knowledge sources – monitoring your own strategy alongside that of your competitors. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success.
Zoominfo
JANUARY 12, 2021
We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. But if you catch yourself asking, “Where would I even start?”—you’ve come to the right place. Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn’t reaching its fullest potential. So, congratulations! You’ve already made great strides in seeking out a solution that will help your company go-to-market and reach the right customers, faster.
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ArchIntel
JANUARY 12, 2021
ArchIntel™ -. Sabrina Liverpool, a private investigator specializing in open-source intelligence, compiled a list of free OSINT tools and websites that online investigators can use to get started on the right track. In an article published on her website, Liverpool notes that online investigators should have three tools at their disposal: private browsers, web page downloaders and video downloaders.
Zoominfo
JANUARY 12, 2021
If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Why? Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date. Your CRM is only as good as the data inside it, so when this information dirties your CRM, your marketing and sales teams waste precious time and money pursuing people who aren’t a good fit for your product or service.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ArchIntel
JANUARY 12, 2021
ArchIntel™ -. In part four of his LinkedIn blog post series about different open-source intelligence use cases, Babel Street’s vice president of commercial sales, Joel Neubert , examines OSINT applications for performing commercial due diligence. According to Neubert, there is an increasing need among companies to quickly gain a deep understanding of potential customers and suppliers in light of the rapid onboarding process taking place in today’s business environment.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
ArchIntel
JANUARY 12, 2021
ArchIntel™ -. Coca-Cola is searching for a senior manager for competitive intelligence who will be responsible for conducting competitive analysis in the company’s consumer goods space. In a recent job posting on LinkedIn, the beverage company said the competitive intelligence senior manager will be based in Atlanta, Georgia, and tasked with providing insights from various sources while being able to influence senior leadership decisions.
Zoominfo
JANUARY 12, 2021
Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses (SMB) alike. A steep upfront investment, the CRM promised to digitize go-to-market motions and give sales managers visibility into pipeline and forecasting management, including quote-to-cash, territory management, and customer 360 efforts.
ArchIntel
JANUARY 12, 2021
ArchIntel™ -. Philips is looking for a full-time consumer business marketing manager for business-to-business transactions. The new hire will join Philips’ Oral Healthcare business in Bothell, Washington, and will be responsible for accelerating the business unit’s growth in the Power Interdental segment. The job focuses on developing business intelligence systems to monitor emerging industry trends, collect consumer and customer insights and identify potential partnering targets in support of c
Zoominfo
JANUARY 12, 2021
Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Netbasequid
JANUARY 12, 2021
. Healthcare workers have toiled ceaselessly this past year against COVID-19, with no end in sight. The magnitude of the uphill battle they’ve endured is almost unfathomable for outsiders to understand. Social media analytics cuts through the colossal quantity of pandemic-related posts to reveal healthcare providers’ COVID-19 conversations. This is valuable intelligence for any provider in the space.
Dataversity
JANUARY 12, 2021
Click to learn more about author Eva Murray. In this blog we will learn what a difference decision-makers can make by being involved in the process of improving Data Literacy. Read the first blog in this series to learn about the three most important considerations for Data Literacy in your organization Data Literacy for Decision-Makers […]. The post How Decision-Makers Can Improve Data Literacy in Organizations appeared first on DATAVERSITY.
ArchIntel
JANUARY 12, 2021
ArchIntel™ -. “The global artificial intelligence market size is anticipated to gain traction and reach USD 202.57 billion by the end of 2026 on account of the rising adoption of cloud-based services and applications.” — Fortune Business Insights. Technological advancements through the use of artificial intelligence have resulted in scenarios where machines are taking over the jobs of humans.
Digimind
JANUARY 12, 2021
Look at you, all dressed up and ready to seize the day for your brand through social listening. Well that’s swell, but when you get to the computer *GASP* you realize that you’re without a proper social media analytics tool at your disposal. Oh no! Also, you’re not wearing any pants! And you didn’t study for the big zoom meeting today! E-Gads! Luckily for you, you don’t need pants, because like the rest of us you don’t wear any during important zoom meetings from home, and also it was all just a
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Weidert Group
JANUARY 12, 2021
APPLETON, WI, January 2021 – The Strouse Corporation , a woman-owned leader in custom adhesive solutions, selected Weidert Group, a B2B inbound marketing agency and Diamond Level HubSpot Partner, to provide inbound marketing expertise and services, including development and design of a custom website, all utilizing the HubSpot website CMS and marketing automation platform.
Digimind
JANUARY 12, 2021
Look at you, all dressed up and ready to seize the day for your brand through social listening. Well that’s swell, but when you get to the computer *GASP* you realize that you’re without a proper social media analytics tool at your disposal. Oh no! Also, you’re not wearing any pants! And you didn’t study for the big zoom meeting today! E-Gads! Luckily for you, you don’t need pants, because like the rest of us you don’t wear any during important zoom meetings from home, and also it was all just a
Engage3
JANUARY 12, 2021
Our Clients. Six of the Top 10 Retailers in North America Trust Engage3 to Track and Optimize their Price Image. 800 Increase in Competitive Visibility. 2 Increase in Total Store Trips. 5 Increase in Gross Margin Dollars. Featured Client. Engage3’s AI-Assisted Solutions Expanded Allegiance Retail Services’ Competitive Visibility by 60%. Prior to its partnership with Engage3, Allegiance sought to improve its view of its competitive pricing landscape with limited webscraped data.
Elegant BI
JANUARY 12, 2021
We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles. SSDP: Improving performance for fetching data from the database. Basics of JOINs: INNER JOIN. Basics of JOINs: LEFT OUTER JOIN.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Dataversity
JANUARY 12, 2021
Click to learn more about author Rajesh Ganesan. Even after the pandemic is in our rear-view window, many of us will continue to work remotely. A recent Harvard Business School study suggests that 16 percent of companies expect their employees to continue to work from home long after the pandemic concludes. With so many people […]. The post 2021 ITSM Predictions: Endpoint Security, Algorithmic Decision-Making, and User Data Privacy appeared first on DATAVERSITY.
Moz
JANUARY 12, 2021
Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies. Editor's Note : Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here !
Zoominfo
JANUARY 12, 2021
Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses (SMB) alike. A steep upfront investment, the CRM promised to digitize go-to-market motions and give sales managers visibility into pipeline and forecasting management, including quote-to-cash, territory management, and customer 360 efforts.
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