Business Intelligence vs. Business Analytics: What’s the Difference and Why It Matters in 2025
Athena Solutions BI
JUNE 30, 2025
In the world of data, few terms are as foundational—and as frequently confused—as Business Intelligence and Business Analytics. Often used interchangeably in conversation, they represent two distinct but deeply complementary disciplines that are both essential for any organization striving for true Data-driven decision making. As businesses in June 2025 seek to extract maximum value from their data, understanding the unique roles of BI and BA is no longer just an academic exercise; it’s a
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