Wed.Aug 25, 2021

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How Much Does Market Research Cost?

Cipher

Well-designed market research yields many valuable insights for organizations, helping leaders to better understand customer preferences, consumer behavior and market trends. But because there are so many different ways to conduct market research , the question of how much to invest in each phase is an important consideration in planning.

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Artificial Intelligence for eCommerce: A Closer Look

Smart Data Collective

Artificial intelligence is one of the fastest-growing technologies. It grew 270% in just four years since more companies started noticing its benefits and adopted this technology. eCommerce businesses are no exception. Over 50 percent of them use AI for various purposes, like creating personalized services and automation. This article will share the basic concept of AI, including its definition, types, and current trends.

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How to strategically manage your social media community lifecycle

mention

Community management is one of the hottest topics in the marketing industry. However, businesses, mainly medium and large ones, struggle to scale and automate day to day activities and, most importantly, maintaining community growth. Social media community management is about interacting with your customers in a way that fosters loyalty and advocacy.

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AI-Driven Customization Provides Tremendous Benefits for Your Brand

Smart Data Collective

In this virtual age of social media, we love to customize our profiles, blogs, and business pages. We love to personalize our pages with quirks and branding that shows off our personalities and likes. We have found that AI technology can be very useful, because it allows you to nuance the visuals and messages for your audience. But what about our personal or professional branding?

Sports 188
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What is a Company Culture Video and Why You Need One

Weidert Group

The skilled labor shortage was already a major challenge for manufacturers and B2B industries prior to the pandemic. Now, the labor gap is reaching critical levels for some. How can you reach prospective employees? More importantly, how can you convince them that you’re the employer of choice? Video.

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Internal Linking for Mobile-First & Mobile-Only Indexing

Moz

Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links in its mobile-first index?

IT 77
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The Top 25 Social Media Management Tools for Your Business

Netbasequid

Each day, a new social platform makes its debut and begins gaining popularity among consumers. And those same consumers, on average, spend 145 minutes per day on social websites like Facebook, Instagram, Twitter and more. Having the best social media management tools can help your brand stay on top of company mentions, customer sentiments and a plethora of other need-to-know intel to inform a brand’s next step to success.

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August 25th, 2021 - Product Updates and Data Additions

Thinknum

Product Updates Snowflake Jobs Become Less Masculine Our Gender Decoder lets you screen companies’ job listings for gender-coded words, and determine the percentage gender bias within each posting. Gendered wording in Snowflake’s job listings has improved by 20.3% over the last year, for example, outperforming most of its peers in the tech industry.

Finance 52
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How to Use LSI Keywords and Gain Authority Faster

Similarweb

Back in the day, to rank high on SERPs (search engine result pages) , marketers used to stuff their content with as many keywords as possible so Google would think they were smart and knowledgeable on a specific topic. Good idea, right? Well, things have changed. Drastically. . Keywords are still a big part of the SEO puzzle but there’s much, much more to making your mark and soaring to new SERP.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Sampling Data using Smarten Augmented Analytics!

Elegant BI

By a small sample, we may judge the whole pic! All of us might have used the concept of sampling in our routine life. For instance, while purchasing vegetables from a shop market, don’t we examine a few to assess the quality of the whole lot? Doesn’t a doctor examine a few drops of blood as a sample in order to draw conclusions about the blood constitution of the entire body?

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3 Reasons Augmented BI Is What Organizations Need Now

Domo

Last week, Domo was named a Leader in The Forrester Wave : Augmented BI Platforms, Q3 2021 report , which is designed to help business insights professionals in their BI-vendor-selection journeys. Augmented BI has become something that modern organizations need from BI because its features “go beyond reporting, querying, data visualizations, and basic descriptive and diagnostic analytics,” the report stated.