Thu.Jul 01, 2021

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Tips for Conducting a Competitive Product Analysis

Crayon

To be successful in a crowded marketplace, it is important to understand the competitive advantages of your company’s solution against its alternatives. Enterprises must be well-versed in their competitors’ product strategies, offerings, and features. A fruitful method for gathering this intel is competitive product analysis—an evaluation of your competitors' products to determine their strengths, weaknesses, and current position in the market.

Analysis 549
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Companies Expect Investments in M/CI Platforms to Yield Strong ROI

Cipher

In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together. The research was conducted with over 200 M/CI decision-makers working at global life science organizations across North America and Europe. Participants came from all areas of the life sciences industry, including the pharmaceutical, biotechnology, and medical device spaces, in addition to c

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Pros and Cons of Buying Cryptocurrency with Blockchain ATMs

Smart Data Collective

Blockchain has played a very important role in the inception of bitcoin and other cryptocurrencies. Blockchain even transformed the traditional financial industry, as around 15% of banks started using it in 2017. Blockchain has also created an unexpected bridge between the cryptocurrency market and traditional financial providers. It has made it possible to start accessing bitcoins the same way people would access regular fiat currencies.

Banking 244
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How To Improve Your Inbound Lead Qualification

Zoominfo

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. Just because a lead is inbound doesn’t mean it’s qualified.

Sales 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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AI Technology is Invaluable in The Fight Against Ransomware

Smart Data Collective

Artificial intelligence is very important for solving many modern business challenges. One of the most important applications of AI technology is in the context of cybersecurity. Ransomware is a significant threat in our connected world. Whether it’s at your business or on your personal devices, a hacker/attacker can cause untold damage and wreak havoc on your life with a successful ransomware attack.

More Trending

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How Businesses Use Social Media Influencers for Marketing Strategies

Netbasequid

There’s no doubt that using social media influencers as part of your marketing strategy is growing increasingly popular. It’s not just mega-influencers and celebrity social media endorsements making waves, either. Nano and micro-influencers are showing their worth for brands, offering increased reach and engagement into niche audiences. Social media influencers are providing tons of value for brands on Instagram, and TikTok is proving highly valuable for influencer marketing that targets Gen Z a

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4 Common Traits of Enterprises That Have Moved Beyond BI

Domo

In today’s ultra-competitive business landscape, enterprises need to operate with a new level of intelligence in order to succeed. . A modern-day “intelligent” enterprise is one that can tap into both internal and external data, synthesize it, and then deliver those insights to everyone across the organization so they can take informed action.

KPI 92
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A New Era for the Intelligent Enterprise, with RISE with SAP

Timo Elliot

My updated, 10-minute summary of the different components of SAP’s Intelligent Enterprise vision, with information on RISE with SAP, a program to help you become one! And there’s a version in French here !

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Citizen Data Scientists Deliver Business Intelligence!

Elegant BI

Why Should My Business Want Citizen Data Scientists? These days, it seems that every conference I attend, there is a discussion about Citizen Data Scientists. For some of my colleagues, the discussion seems irrelevant or, in some cases, daunting. If you are hesitant to embrace this type of initiative in your business, here are a few Gartner predictions that might convince you to at least consider this crucial shift in business culture and data literacy.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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5 Sales Enablement Tools For Inbound Marketing & Sales Teams

Weidert Group

Here’s a simple truth: Without sales, there’s no business. So if it weren’t for the goal of closing deals , marketing content wouldn’t have much purpose. That is to say, at least for B2B inbound marketing , the whole point is to pave the way for the sales process by helping the prospective customer. Sales enablement takes that truth and amplifies it, recognizing the importance of tools and resources that power sales, meet the team’s needs, and help them do their jobs better.

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How to Make Your Move to the Cloud a Smooth One

Domo

In a time when everyone is trying to realize the promise of digital transformation, many organizations are migrating their infrastructure to the cloud. But it’s important to remember that not all clouds are created equal. One cloud may be designed using best practices for security, but another might cut corners, placing your sensitive data at risk. There’s also the issue of scale.

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What’s new in BI Hub V2.7.0?

BI Hub

We would like to introduce you to the new version of BI Hub – V2.7.0. In this release, we have implemented new features and worked on performance optimizations. Here is an abstract of all new features and bug fixes in our new BI Hub V.2.7.0! What’s New? With this new version, you will get the following features: User Specific Sync Report Implementation.

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A Glance at Spark Structured Streaming

Dataversity

Click to learn more about author Iqbal Shaikh. What is Spark Structured Streaming, and how can you put it to use? This article will provide more details to help you get started. Overview of Data Streaming Data streaming refers to endless and continuous data generated with high velocity by thousands of data sources, which send […]. The post A Glance at Spark Structured Streaming appeared first on DATAVERSITY.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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July 1st, 2021 - Product Updates and Data Additions

Thinknum

Product Updates 2021: The Year of Diversity and Inclusion? Working from home is not the only big post-pandemic labor market trend. We've been working hard to track Diversity & Inclusion scores across more and more companies, and have been pleasantly surprised by what we've found. Average employee sentiment on Diversity & Inclusion across nearly 10,000 companies has increased 63% over the past 6 months.

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Tracking User Data Movement in Your Network: Five Things to Know

Dataversity

Click to learn more about author Avee Mittal. Advances in Internet of Things (IoT) systems are increasingly facilitating data collection and information transfer over the IoT network to provide a range of automated services to the users. Be it health care, traveling, learning, or smart home, through IoT systems, networks, and connected devices, users in the real […].

Travel 52
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The 7 Best Free SEO Tools You Need to Do Basic SEO Yourself

SpyFu

If terms like XML sitemaps, largest contentful paint, and anchor text optimization sound like a foreign language to you, don’t worry, you’re not alone. Search engine optimization (SEO) can be terribly complicated, but for people who just want to find a simple way to boost their organic traffic, the best free SEO tools can make this task a lot more manageable.

Research 109
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Virtual Panel Recap: Real-Time ESG? How to Proactively Manage Portfolios with Augmented ESG Insights

Evalueserve

If you weren’t able to catch the webinar live, here is your chance to get the highlights from our expert panelists. In this blog, we’ll touch upon the main themes discussed during the 45-minute panel. During the webinar, we heard from a wide spectrum of ESG participants offering their perspectives based on their backgrounds as members of NGOs, index providers, and academia.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr