How Netflix Utilizes User’s Data to Create Personalized User Experience
Smart Data Collective
OCTOBER 30, 2021
Last year, one expert reported that Netflix used big data to grow to become a $100 billion company. This shouldn’t surprise anybody, because big data has been instrumental in their business model since the day the company was launched. Netflix, by far, is one of the most reputed, loved, preferred, and biggest OTT Platforms and has also been around the longest.
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