Tue.Oct 20, 2020

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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Every business needs a go-to-market strategy or the GTM strategy to reach the target customers and stay ahead of their competitors. Big data should be leveraged to execute any GTM campaign.

Marketing 265
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Are Businesses Releasing More or Less Products in 2020? Depends on Size.

Zoominfo

Any way you toss the numbers, it’s shocking: Companies have launched more new products so far in 2020 than in each of the prior two years. Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. That’s despite — or maybe because of — a deadly pandemic, damaged economies in many countries, and massive joblessness.

Business 225
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Freelancers Use Big Data To Streamline Cryptocurrency

Smart Data Collective

Big data is changing the nature of cryptocurrency trading in unanticipated ways. A number of cryptocurrency experts have discovered new ways to use big data to improve the scalability of their networks. Freelancers and other small businesses need to find creative ways to embrace big data. They should look for data-driven strategies to invest in cryptocurrencies.

Banking 260
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Competitive Intelligence Spotlight #34: Luke Foster, Competitive Intelligence Analyst for Amentum

ArchIntel

ArchIntel™ -. Luke Foster , competitive intelligence analyst with Amentum , recently spoke with ArchIntel regarding his position and the competitive intelligence market. Foster spoke on his lessons learned, challenges faced in the sector, how to gather information as well as how to create an effective team to efficiently conduct actionable analysis. .

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A Guide to Recruiting Financial Advisors

Zoominfo

Did you know that the average financial advisor in the United States is over 50 years old? Or that only 5 percent of advisors are younger than 30 ? The research group, Cerulli Associates found that the number of financial advisors in the U.S. has fallen every year since 2010. Firms have been plagued by a decreasing workforce, which will only get worse.

Finance 100

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Ep. 313 – How to add Strategy to Market Research

Happy Market

In this episode, we’ll be providing tips on how to add strategy to market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests: Dan Stradtman, VP, Consumer & Market Insights at Lubrizol Corporation LinkedIn: [link] [link] [link]. Dom Boyd, Kantar's UK Managing Director LinkedIn: [link] [link] [link].

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Let’s Get Personal: What Role Does Personalization Play In Sales?

Zoominfo

Let’s face it: in today’s B2B buying landscape, we’ve got options. If one company doesn’t make the effort to address your specific pain points, there’s another one that will. The whole point of personalization in sales is standing out among the competition. You might have a great product, but it’s not enough to be noticed by potential buyers. If you don’t find a way to connect with them, it won’t matter how useful your product or service actually is.

Sales 246
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5 Crucial Database Practices For Overseeing Sound Big Data Strategies

Smart Data Collective

Big data has led to some major breakthroughs for businesses all over the world. Last year, global organizations spent $180 billion on big data analytics. However, the benefits of big data can only be realized if data sets are properly organized. One of the most important steps is to make sure that databases are properly structured, organized and secured.

Algorithm 242
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What Role Does Personalization Play In B2B Sales?

Zoominfo

Let’s face it: in today’s B2B buying landscape, we’ve got options. If one company doesn’t make the effort to address your specific pain points , there’s another one that will. The whole point of personalization in sales is standing out among the competition. You might have a great product, but it’s not enough to be noticed by potential buyers. If you don’t find a way to connect with them, it won’t matter how useful your product or service actually is.

Sales 130
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Basic Reputation Management for Better Customer Service

Moz

Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, fur