Thu.Oct 01, 2020

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Competitive Intelligence Software Comparison: Quid vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.

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Machine Learning Maximizes Email Marketing ROI With List Segmentation

Smart Data Collective

Email has proven to be a remarkably resilient marketing medium. The ROI of email marketing can be up to 4,400%. However, email marketing is also rather complicated. Businesses that depend on email marketing need to take advantage of various types of technology to leverage it effectively. We have previously written about the benefits of data driven marketing , but wanted to focus more on the benefits of machine learning as well.

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What is Augmented Data Preparation and Why is it Important?

Elegant BI

The average business user does not have a full grasp of Advanced Data Discovery or Data Preparation methods, and most organizations would not want business users to waste precious time trying to navigate the complexities of a manual data preparation process. If a business provides a solid foundation for self-serve business intelligence with augmented data preparation features, business users can quickly and easily prepare data for analysis and get the results they need to move forward and m

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How Data Technology Disrupts Facebook Advertising At Its Core

Smart Data Collective

We have talked about some of the biggest ways that big data has influenced the field of marketing. One of the biggest changes big data has created in recent years is in the realm of Facebook advertising. Facebook has been one of the pioneers in big data technology for years. However, many brands haven’t figured out how to use the site’s data to their own advantage.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Moz

Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations.