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How to Elevate Your Skills Using Metaphors in Copywriting

mention

Copywriting is different from the content you create on a daily basis. This type of content is generally used by businesses to increase their brand awareness or capture quality leads for the sales funnel. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy.

Copywrite 240
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Conversion Psychology: What Is It and How to Use It

mention

Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

Copywrite 284
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Sales Pipeline Vs. Sales Funnel: What is the difference?

mention

To anyone who’s worked in sales or marketing, the differences between a sales pipeline and a sales funnel are likely well known. Table of Contents: What is a sales pipeline? What is a sales funnel? The differences between a sales pipeline and a sales funnel Wrapping it up. What is a sales pipeline?

Sales 157
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Sales 269
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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. From advertising, to sales and branding campaigns, this book teaches readers how to craft effective messages. He covers sales models, partnerships, marketing tactics, and more.

Marketing 260
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

He cited an interview with Chris Orlob which showed that Fintech deals are closed with discovery techniques rather than talented sales tactics. Do you want more sales? If you’re interested in a specific type of work (such as PPC or copywriting), ask them if they have case studies to show off their capabilities in that area.

Marketing 335
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Data Analytics Secrets to Optimizing Your Email Marketing Strategy?

Smart Data Collective

Ineffective email marketing due to the emails being flagged up as spam or failing to capture the recipients’ attention could result in less sales and reduced traffic to your website. AI copywriting tools can help you see how customers will likely respond to certain subject lines based on previous interactions with other emails.

Marketing 245