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Vertical solutions rise in 2024

CIO

Shallower Competitive Landscape: The horizontal SaaS market is a deeply entrenched – and scarred – battlefield. Deep industry domain knowledge takes time – and experience – to build, and generally requires a much more expansive delivery model. They understand the jargon, the workflows, the pain points.

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Going Deeper with Competitive Intelligence: Gartner, Forrester, IDC and Beyond

Aqute Intelligence

You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape? You're familiar with the industry titans – Gartner, Forrester, IDC – that provide a wealth of data and reports.

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. With this knowledge in your hands, it's time to start mining those untapped resources, the ones walking the halls of your organization every day. Ready to ramp up your competitive intelligence game?

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Five Factors Affecting a Competitive Intelligence Team's Efficiency

ArchIntel

As the world becomes increasingly unpredictable, M/CI analysts must be able to help their companies navigate the competitive landscape. The fourth factor is having “high-performing people.”

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Tinuiti Selected by Footwear Unlimited as Performance Media Agency of Record

Tinuiti

Tinuiti is privileged to join forces with Frye for this new chapter in the company’s ecommerce program— we believe it’s an amazing opportunity to leverage both Tinuiti’s deep-rooted industry knowledge and advanced suite of technology to support Frye’s specific business goals and ongoing success.”

Briefing 130
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Tinuiti Selected by Footwear Unlimited as Performance Media Agency of Record

Tinuiti

Tinuiti is privileged to join forces with Frye for this new chapter in the company’s ecommerce program— we believe it’s an amazing opportunity to leverage both Tinuiti’s deep-rooted industry knowledge and advanced suite of technology to support Frye’s specific business goals and ongoing success.”

Briefing 130
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The Agency Pitch Playbook: Techniques, Tools, and Tactics for Success

Netbasequid

To fully grasp the competitive landscape, use competitive intelligence to monitor various sources, including those we have already mentioned. You can identify their strengths and weaknesses by dissecting their offerings, helping you refine your competitive strategy.