article thumbnail

The 4 Components of Market Intelligence

Evalueserve

When it comes to Market Intelligence, there are 4 things that you must know to succeed. Market Intelligence helps organizations cultivate strategies to navigate their unique market and competitive landscape. . These 4 components help frame successful campaigns to outcompete competitors: .

article thumbnail

Competitive intelligence companies — the definitive list (2024 update)

Aqute Intelligence

Some provide additional services such as customer research and marketing strategy. Or they may focus less exclusively on competitive analysis, instead providing business intelligence, market intelligence, traditional market research or analysis of industry trends in addition to competitor intelligence.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligence research much easier for you.

article thumbnail

A Definition of Media Intelligence & How It’s Used

Netbasequid

Here’s some key intel to keep in mind about the role media intelligence should play in your brand’s world: Nielson reports that if you’re not focusing on people as a part of your media planning, “you’re late to the party.”. What is Media Intelligence?

article thumbnail

How to do competitive market analysis in 10 steps

ATTEST

What is competitive analysis? Competitive analysis is a form of market intelligence. The process involves gathering a wide range of information on your competitors. Competitive market analysis is a hugely valuable process for both business leaders and marketers alike.

article thumbnail

How to do competitive market analysis in 10 steps

ATTEST

What is competitive analysis? Competitive analysis is a form of market intelligence. The process involves gathering a wide range of information on your competitors. Competitive market analysis is a hugely valuable process for both business leaders and marketers alike.

article thumbnail

Competitive Intelligence: 11 Tools You Should be Using

Evalueserve

Competitive intelligence requires you to embrace the competitive landscape and create strategies to combat your competitors. But, how exactly do you determine what your competitors are doing? How do you make sense of all the information available on your competitors? Social Media Analysis.