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MARCH 27, 2024

For this article, we’ve consulted with over a dozen prominent business people and online reputation experts on the most burning questions of online reputation management. They’ve shared their ideas, best practices, and success cases, translating into a unique knowledge source to fix online reputation you’re about to tap into. _ Online reputation is fragile.

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

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MARCH 25, 2024

With the rise of digital marketing, the business world has evolved into a competitive market. Every business is now doing its best to stay ahead of its competitors. This can be in terms of product development, customer service, customer experience, or anything else. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better.

Analysis 157

Analysis Competitive SWOT IT 157

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MARCH 20, 2024

Whether you’re tackling negative publicity or encouraging positive feedback from customers, there’s always a need for constant vigilance and proactive online reputation management. Creating an online reputation management strategy can help your brand deal with or prepare for negative attention. But beyond safeguarding your business from negative feedback, reputation management also allows you to build trust and strengthen your brand’s credibility.

Management 176

Management Restaurants Profiling Loss 176

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MARCH 13, 2024

Search Engine Optimization (SEO) consists of many moving parts. For starters, you have off-page and on-page SEO. Off-page SEO or technical SEO concerns the technical aspects of your website, such as site speed, mobile responsiveness, and other important factors. Making your website faster can be a pretty easy task when using one of the best caching plugins , and better performance plays a critical role in improving your website’s organic visibility.

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Copywrite Brainstorming Commerce Information 157

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MARCH 8, 2024

As businesses increasingly find their success intertwined with their online image, reputation score have become a pivotal metric that can make or break a brand. These scores are not merely arbitrary numbers but reflections of a company’s digital interactions, customer sentiments , and overall impact on the online ecosystem. Understanding and handling these scores is crucial for businesses aiming to succeed in a world where trust and credibility matter not only in the real world but also in

Business 157

Business Airline Algorithm Analysis 157

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FEBRUARY 28, 2024

If someone asked you to name three Apple products, what would you say? The iPhone. The MacBook. AirPods. Easy, right? Now, do the same for MSI. Laptops? Yeah. Just two more. Go on. If you’re stumped, don’t worry. Plenty of people can’t name the last two products. The reason? Well, we don’t know either, but a brand tracking study can tell you all about it.

Commerce 167

Commerce Analysis Globalization Retail 167

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FEBRUARY 23, 2024

The online consumer market is densely populated. With more brands fighting for the same customers as ever before, it’s no surprise that many are searching for new ways to get closer to their potential leads. Brands that prioritize demographic values and gratifications are the most likely to see success in 2024. In fact, 84% of online consumers now claim that they will only engage with a brand whose values line up with their own.

IT 157

IT Sports Benchmarking Algorithm 157

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FEBRUARY 21, 2024

IT-savvy people of the early third millennium live two lives – physical in the real world and virtual in the digital one. A social media account has become a must for people who want to be a part of the global community in various domains, such as work, education, entertainment, traveling, etc. Online trade keeps up with the pace, witnessing a spike in the number of social shoppers that increased by 10 million between 2021 and 2023 in the US alone, reaching an astonishing 107 million.

Commerce 167

Commerce Entertainment Education Travel 167

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FEBRUARY 19, 2024

Regardless of your company’s niche, ecommerce product videos have proven to be exceptionally reliable assets to get your target audience on board with what you have to offer. Whether you need to communicate key features, showcase important differentiators, or make people smile when thinking about your brand, optimized product videos are game changers to most marketing pushes.

Sales 157

Sales Gaming Marketing Marketing 157

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FEBRUARY 15, 2024

In an era dominated by digital connectivity, establishing and maintaining a positive online reputation is paramount for individuals and businesses alike. The impact of online reviews on consumer decisions is undeniable, making proactive online review management strategies an essential component of any successful online presence. Source This article explains the intricacies of cultivating a positive digital image, exploring proactive approaches to online review management that go beyond mere dama

Management 176

Management Airline Business Learning 176

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FEBRUARY 12, 2024

You probably already know the value of being on social media, or content marketing, or getting company news covered in third-party media outlets. But did you know that these tactics are actually part of a broader strategy called public relations or PR ? For the majority of people, PR invokes popular magazines or news channels. So they wouldn’t settle for anything less than the cover of Forbes when it comes to PR.

Globalization 157

Globalization Gaming Marketing Marketing 157

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JANUARY 31, 2024

One not-so-secret tip in sales is that to bring customers on board, you have to invest time in building solid relationships with them first. Where’s the ideal place to build these connections with them? That’s right where they spend the majority of their time and can reach you easily : social media. Well, over 60% of the global population uses and spends more than two hours daily on social media.

Profiling 144

Profiling Sales Analysis Loss 144

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JANUARY 26, 2024

In the ever-evolving landscape of digital marketing, there are various metrics and concepts that marketers need to be familiar with in order to stay competitive. One such concept that has gained significant importance in recent years is Share of voice (SOV). Understanding and effectively utilizing share of voice can have a profound impact on a brand’s marketing strategy and ultimately drive success.

IT 157

IT Analysis Competitive Marketing 157

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JANUARY 22, 2024

In the dynamic landscape of 2024, the role of social listening has evolved into a pivotal force, shaping the way we understand and engage with the world. Harnessing the power of Mention , an invaluable tool in the realm of digital intelligence, this article explores how we leveraged our tool to meticulously track trends across diverse subjects. We’ve dived into the intricacies of analyzing the trends of 2024, unraveling the insights that social listening provides and offering a glimpse into the

Sports 157

Sports Finance Innovation Globalization 157

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JANUARY 19, 2024

As we enter 2024, email marketing continues to stand out as one of the most profitable channels of communication between businesses and consumers. With over 77% of marketers claiming that it is their most valued strategy, email marketing is now predicted to generate $38 for every $1 spent. The question is, how do you stand out from the crowd? As our devices are flooded with hundreds of advertorial emails per day, the goal is to no longer engage in an email campaign , but to optimize it to see op

Commerce 157

Commerce Profiling Marketing Marketing 157

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JANUARY 17, 2024

Understanding Social Media Listening Social media listening is a powerful tool that enables brands to gain insights into customer sentiments , preferences, and behaviors. This is done through monitoring and analyzing social media interactions. It involves tracking and analyzing conversations, mentions, and feedback related to a brand, product, or industry on various social media platforms.

Analysis 157

Analysis Algorithm Benchmarking Competitive Intelligence 157

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JANUARY 12, 2024

Video content accounts for 80% of all the marketing material we see online today. Focusing on video marketing in 2024 is a great move for businesses and marketers. 2023 has been a great year for marketers who created more video content for businesses. Times are changing, and the video marketing sphere will witness a lot of advancements in the coming years.

Marketing 167

Marketing Marketing Education Entertainment 167

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JANUARY 10, 2024

Email is one of the most widely used digital communication channels. Nearly everyone in a professional setting communicates through this channel. In fact, the average working professional sends at least 40 emails daily. For most people, writing emails is so common that they may forget just how important sending a good email is to their business contacts.

Human Resources 167

Human Resources Information Sales Business 167

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JANUARY 5, 2024

So, you’ve taken the time to plan, create, and edit an impressive YouTube video for your audience‌ — ‌only to find out it didn’t perform as well as you had hoped. The reason for this? It could be as simple as your title. Not only Youtube SEO is a compelling title important for boosting visibility in your rankings, but it’s also key to getting clicks.

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Algorithm Travel Human Resources Entertainment 157

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JANUARY 3, 2024

Social media marketers spend a great deal of time and effort creating and scheduling posts, performing social listening, and monitoring users’ interactions with their social media content. But no social media strategy is complete without a crisis management plan. This article will focus on the best ways to handle a social media crisis effectively and safeguard both your brand reputation and customer trust. ( Source ) Develop a social media crisis management plan Successful marketers know y

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Airline Management Loss Information 157

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JANUARY 1, 2024

In today’s digital age, businesses find themselves navigating the vast landscape of social media. The importance of understanding the conversations happening on these platforms cannot be overstated. That’s where social listening and social monitoring come into play. Although the terms may sound similar, they are distinct processes with their own unique benefits and applications.

KPI 157

KPI Analysis Entertainment Advantage 157

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DECEMBER 29, 2023

The holiday season is the best time for businesses to engage their intended audience and boost their revenue. The holiday spirit often causes people to spend more and make quick purchase decisions, presenting an opportunity for brands to grow their sales. This is the reason why we regularly see businesses launch different campaigns when the holiday season approaches and come up with tempting offers.

Sales 157

Sales Marketing Marketing Business 157

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DECEMBER 27, 2023

Ever wondered why some websites thrive while others barely survive? The secret often lies in a metric known as ‘bounce rate.’ Imagine walking into a store, taking a quick look around, and immediately walking out. That’s kind of what happens when you have a high website bounce rate. It’s a sign visitors are coming, but not sticking around enough to convert.

Retail 157

Retail Entertainment Knowledge Information 157

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DECEMBER 25, 2023

4.8 billion people around the world use social media , making up approximately 59.9% of the global population. If you don’t have an online presence, you can’t reach your target audience and make them aware of your business. Social media makes it easy to get your online brand noticed , so you need to have one. With the right social media marketing plan, you can increase your online brand presence.

Marketing 295

Marketing Marketing Sports Innovation 295

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DECEMBER 21, 2023

As the world’s largest professional networking platform (with over a Billion users ), LinkedIn recognized AI’s immense potential early on and has evolved a sophisticated AI strategy over the past 5 years. LinkedIn has integrated AI across its platform, including personalized recommendations in users’ feeds, automated profile suggestions, and advanced job/people matching algorithms.

Algorithm 157

Algorithm Profiling Innovation Sales 157

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DECEMBER 20, 2023

We live in a digital world where one of the critical aspects of living a quality life is the inclusivity of online spaces. Approximately 16% of the world’s population (1 in every six persons) experience disability. A whopping 96% of the top million homepages fail to meet the standards set by the Americans with Disabilities Act (ADA), which means they are not accessible to people with disabilities.

Loss 167

Loss Information Technology Technology 167

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DECEMBER 18, 2023

In this digital age, the way that businesses and content creators communicate with their audiences is dominated by video marketing. Video has been the most widely used and engaging form of content among users everywhere. In fact, according to Wyzowl’s State of Video Marketing Survey 2023 , 91% of businesses use video as a marketing tool. Video marketing is absolutely one of the most favored methods of learning about a brand’s goods and services, and it also has the added benefit of saving

Profiling 157

Profiling Gaming Marketing Marketing 157

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DECEMBER 15, 2023

In this fast-evolving digital landscape, understanding your target audience has become more important than ever. Gone are the days when customers would respond to traditional advertising methods. In today’s age and time, every customer seeks an exquisitely tailored experience. They are hardly receptive to broad, one-size-fits-all advertisements that are aimed at everyone.

Marketing 167

Marketing Marketing Profiling Research 167

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DECEMBER 13, 2023

Customer service is vital for success in every vertical and industry. Excellent customer service is one of the biggest drivers for customer loyalty , plus it increases both word-of-mouth recommendations and individual shopper revenue. One recent survey revealed that 59% of consumers will recommend a brand to a friend because of its customer service, and close to three-quarters say they are willing to spend more money when doing business with brands that deliver a great customer experience.

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Knowledge Retail Business Management 167

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DECEMBER 6, 2023

Introduction Businesses constantly work to stay ahead of the competition and make wise decisions in today’s fast-paced digital world. Media monitoring and quality management software have emerged as effective tools for driving business success by providing valuable insights, enhancing brand reputation, and ensuring exceptional customer experiences.

Management 130

Management Business Competitive Landscape Innovation 130

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DECEMBER 8, 2023

If you want to set a room with marketers on fire – not literally, of course – skip the talk about Twitter’s latest transformation or the omnipresence of reels. Instead, kick off a conversation about guest posting, and soon, you’ll see people debating like crazy. While some say that the popularity of guest posting is dropping, it is still one of the most loved techniques for getting backlinks, with 47% of SEO specialists using it religiously.

Marketing 196

Marketing Marketing Profiling Finance 196

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DECEMBER 6, 2023

Introduction Businesses constantly work to stay ahead of the competition and make wise decisions in today’s fast-paced digital world. Media monitoring and quality management software have emerged as effective tools for driving business success by providing valuable insights, enhancing brand reputation, and ensuring exceptional customer experiences.

Management 167

Management Business Competitive Landscape Innovation 167

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DECEMBER 4, 2023

The Segmentation-Targeting-Positioning (STP) model is one of the most widely known marketing strategies. It’s been around since the very earliest days of digital marketing. In fact, if we’re honest, it’s been around a lot longer than that. After all, STP is essentially a modern iteration of age-old audience research and targeting. “Old” is sometimes a loaded term in marketing.

Marketing 144

Marketing Marketing Restaurants Learning 144

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DECEMBER 1, 2023

Did you know that of all the websites on the internet, WordPress alone powers 43% of them all? And not just that, it also holds a CMS market share of 64.2%. It’s absolutely stunning to know that there is no other website builder software that comes close to this share. So why do people love WordPress so much? Well, there are a lot of reasons. Let’s look at some of them in the following section.

Security 167

Security Security Startups Loss 167

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NOVEMBER 29, 2023

Content strategy involves planning, creating, and managing content. A well-made content strategy is key to successful marketing campaigns, whether you’re curating blog posts, social media updates, or website content. However, maintaining a strong content strategy can be challenging without the right tools. This is where artificial intelligence (AI) tools step in, revolutionizing the way you produce and plan content.

Research 167

Research Analysis Competitor Analysis Competitive 167

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NOVEMBER 27, 2023

SaaS business provides customers access to a particular service by paying a certain amount per the pricing models. Most SaaS owners struggle initially due to insufficient funds and customers. They often rush to other methods like social media marketing to get more customers instead of investing in long-term organic marketing using Search Engine Optimization (SEO).

Startups 224

Startups Research Education Competitive 224

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NOVEMBER 24, 2023

A customer experience audit involves analyzing each customer touchpoint with your business, from initial awareness to the post-purchase phase. The goal is to learn your business’s strengths and identify areas for improvement when it comes to providing a great customer experience. Customer experience audit is crucial to your overall customer experience management process.

Benchmarking 167

Benchmarking Competitive Landscape Human Resources Retail 167