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Measure Product Launch Success With These 12 KPIs
Crayon
APRIL 20, 2022
According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail.
Crayon
How to Create a Business Case for Your CI Program
Crayon
MAY 2, 2022
Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce. Competitive Intelligence Strategy
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Reinventing Your Career at Crayon
Crayon
APRIL 25, 2022
Over the last two and half years, people have experienced tremendous change. It’s shown up in everything from our daily routines and rituals to our ability to travel and see friends and family. It’s affected people’s personal, professional, and social lives.
Your Guide to Crayon Analysts & The Value They Provide Organizations
Crayon
APRIL 22, 2022
Trust me. We get it. Competitive Intelligence Strategy
3 Ways Product Marketers Can Win (More!) with Crayon’s Competitive Win Loss Tools
Crayon
APRIL 12, 2022
It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps. Analyzing Intel
Crayon Customer Corner: Meet the Product Marketing Team at Bonterra!
Crayon
APRIL 11, 2022
In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.
Compete: The Next Must-Have Department
Crayon
APRIL 6, 2022
Sometimes it pays to be the new kid on the block. Every few years it seems as if there is a hot new role that catches like wildfire in organizations of all sizes. Can you remember the days before product managers were ubiquitous? I’m hard pressed.
Jobs to Be Done: What Product Marketers Can Learn From Product Managers
Crayon
FEBRUARY 10, 2022
Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”.
How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger
Crayon
MARCH 31, 2022
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
Competitor Messaging Analysis: A Step-by-Step Guide
Crayon
FEBRUARY 28, 2022
In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise.
How to Find Competitor Pricing Information (5 Key Sources)
Crayon
OCTOBER 28, 2021
Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here.
Competitive Differentiation: How to Stand Out and Win
Crayon
JANUARY 21, 2022
The space race. Where the best barbecue hails from. Activating Intel
Your Go-To Guide: Forrester & Gartner's Viewpoint on CI In 2022
Crayon
FEBRUARY 9, 2022
When your market is competitive, being an insights-driven business becomes imperative. Companies that have a pulse on their competitors stay on top. Crayon Research
Prestige Pricing: What It Is & Why It Works (Examples)
Crayon
FEBRUARY 3, 2022
Q: How much is a product worth? A: Whatever people will pay for it. In some cases, that’s nothing (not great!). In others, it means charging a premium because, well, you can. Today, we’re focusing on the latter.
Exceed Your Inbound Revenue Target With Crayon
Crayon
MAY 11, 2022
You just lost a customer. Let’s call her Sarah. Activating Intel
Hopes, Hypotheses, Humility: The 3 H’s of a Successful Win Loss Project
Crayon
APRIL 27, 2022
Canada is south of Detroit. Competitive Intelligence Strategy
Competitive Intelligence Podcast: The Evolution of CI
Crayon
MAY 10, 2022
May has arrived. Do you know what that means? We have a brand new episode on Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates
Influenced Revenue: How CI Practitioners Can Prove—and Amplify—Their Impact On Sales
Crayon
JANUARY 26, 2022
Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable business growth.
Your 2022 Guide to Incorporating CI Into Your Sales Kickoff
Crayon
JANUARY 19, 2022
Competition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive. That means that your sales team must be prepared for competitive conversations in 2022. Sales Enablement
Gong + Crayon: Helping Your Sellers Win With Personalized Competitive Insights
Crayon
MAY 9, 2022
It’s 8:32am. An account executive on your sales team opens up their laptop to get their day started. Activating Intel
Your Go-To Product Marketing Salary Guide
Crayon
JANUARY 12, 2022
Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success.
I Just Bought Crayon For the Second Time—Here's Why
Crayon
JANUARY 5, 2022
I have been working in the B2B SaaS world for over five years now. As a competitive intelligence (CI) professional, I help companies define and build their CI programs so that they can be one step ahead and crush their competitors. Competitive Intelligence Strategy
A CI Pro's Guide to Helping Content Teams Thrive In 2022
Crayon
DECEMBER 22, 2021
Blogs. E-books. White papers. Reports. The list goes on and on. Activating Intel
Positioning vs. Messaging: An Easy Guide
Crayon
DECEMBER 9, 2021
We’ve all found ourselves lured by the siren song of some irresistible silver bullet. Positioning and Messaging
Competitive Comparisons vs. Battlecards
Crayon
OCTOBER 26, 2021
I’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter. Competitive Intelligence
What's in Your Competitive Intelligence Tech Stack?
Crayon
MAY 3, 2022
9,932. Competitive Intelligence Strategy
Product Story: 3 Keys to Success (+ Examples)
Crayon
NOVEMBER 16, 2021
Regardless of industry or available resources, brand is the north star for product teams the world over. Positioning and Messaging
Loss Leader Pricing: What It Is & How It Works (Examples!)
Crayon
APRIL 29, 2022
We touched on it in our guide to penetration pricing , and today we go deep on one of the most polarizing pricing strategies out there: loss leader. Competitive Intelligence Strategy
8 Rival Companies We Can All Learn From
Crayon
NOVEMBER 11, 2021
Time and time again, companies’ yearning desire to be the best gives way to fierce rivalries. Competitive Intelligence Competitive Intelligence Strategy
Product Marketing Interview Questions
Crayon
NOVEMBER 3, 2021
Product marketing interviews are tricky—it’s inevitable, given the interdisciplinary nature of the role. If you’re a hiring manager, it can be overwhelming trying to narrow down the list of potential questions.
Product Marketing Spotlight Series: Jaime Singson
Crayon
OCTOBER 22, 2021
Product Marketing Spotlight
12 Sales Enablement Assets & Materials That Win Deals
Crayon
OCTOBER 15, 2021
Making cold calls. Running demos. Persuading decision-makers. Sales Enablement
Competitor Tracking: Why a Tiered Approach Works Best
Crayon
APRIL 7, 2022
I don’t think I’ve ever walked up a basement staircase. If I’m feeling courageous, my ascension might look something like a casual jog. Most of the time, though, I’m climbing that thing as fast as I possibly can. Gathering Intel
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