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Crayon
SEPTEMBER 19, 2022
Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market.
Crayon
JULY 29, 2022
Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates
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Crayon
APRIL 20, 2022
According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail.
Crayon
SEPTEMBER 19, 2022
Imagine waking up and finding yourself in the driver’s seat of a car, parked on the side of a road that you don’t recognize. You’re alone, and your phone is nowhere to be found. A stranger walks up to your window, hands you an old-fashioned map, and says, “Find your way to Los Angeles.”.
Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)
In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.
Crayon
SEPTEMBER 19, 2022
When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market.
Crayon
SEPTEMBER 15, 2022
When it comes to competitive analysis, scope is everything. Competitive Intelligence Strategy
Crayon
FEBRUARY 10, 2022
Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”.
Crayon
MAY 2, 2022
Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce. Competitive Intelligence Strategy
Crayon
OCTOBER 28, 2021
Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.
Crayon
APRIL 25, 2022
Over the last two and half years, people have experienced tremendous change. It’s shown up in everything from our daily routines and rituals to our ability to travel and see friends and family. It’s affected people’s personal, professional, and social lives.
Crayon
APRIL 12, 2022
It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps. Analyzing Intel
Crayon
APRIL 11, 2022
In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.
Crayon
FEBRUARY 28, 2022
In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise.
Crayon
APRIL 8, 2022
I have two kids – Reagan, 18 months and Jimmy, 4 months. If you are doing the math, which is not hard, you will notice they are incredibly close…some might say too close…. Crayon Updates
Crayon
APRIL 6, 2022
Sometimes it pays to be the new kid on the block. Every few years it seems as if there is a hot new role that catches like wildfire in organizations of all sizes. Can you remember the days before product managers were ubiquitous? I’m hard pressed.
Crayon
MARCH 31, 2022
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
Crayon
APRIL 22, 2022
Trust me. We get it. Competitive Intelligence Strategy
Crayon
JANUARY 21, 2022
The space race. Where the best barbecue hails from. Activating Intel
Crayon
SEPTEMBER 1, 2022
Just in time to kick off the month — a brand new episode of Into the Fray: The Competitive Intelligence Podcast has arrived! Crayon Updates
Crayon
FEBRUARY 9, 2022
When your market is competitive, being an insights-driven business becomes imperative. Companies that have a pulse on their competitors stay on top. Crayon Research
Crayon
FEBRUARY 3, 2022
Q: How much is a product worth? A: Whatever people will pay for it. In some cases, that’s nothing (not great!). In others, it means charging a premium because, well, you can. Today, we’re focusing on the latter.
Crayon
JANUARY 19, 2022
Competition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive. That means that your sales team must be prepared for competitive conversations in 2022. Sales Enablement
Crayon
JANUARY 26, 2022
Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable business growth.
Crayon
JANUARY 12, 2022
Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success.
Crayon
JANUARY 5, 2022
I have been working in the B2B SaaS world for over five years now. As a competitive intelligence (CI) professional, I help companies define and build their CI programs so that they can be one step ahead and crush their competitors. Competitive Intelligence Strategy
Crayon
DECEMBER 22, 2021
Blogs. E-books. White papers. Reports. The list goes on and on. Activating Intel
Crayon
OCTOBER 26, 2021
I’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter. Competitive Intelligence
Crayon
DECEMBER 9, 2021
We’ve all found ourselves lured by the siren song of some irresistible silver bullet. Positioning and Messaging
Crayon
AUGUST 16, 2022
Few things are more intimidating than the prospect of an audit. Competitive Intelligence Strategy
Crayon
NOVEMBER 16, 2021
Regardless of industry or available resources, brand is the north star for product teams the world over. Positioning and Messaging
Crayon
AUGUST 11, 2022
What does the compete department at your company look like? Is competitive intelligence the responsibility of one person? Two people? A whole team? Competitive Intelligence Strategy
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