Crayon

OCTOBER 24, 2023

If you visit Bob Boyle’s LinkedIn profile , you’ll see that he became a product marketing manager (PMM) in January 2023. But if you have a conversation with him, you’ll quickly realize that he started doing product marketing long before that.

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Crayon

OCTOBER 11, 2023

Rachel Pangburn and Garrett Denney—who lead competitive intelligence at RF-SMART and Crayon, respectively—are well-versed in the act of presenting CI program results to senior leaders. They’re so well-versed, in fact, that we did a webinar with them to tap into their collective best practices. You can watch the recording below.

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Crayon

OCTOBER 11, 2023

Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.

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Crayon

OCTOBER 5, 2023

In 2023, it’s quite possible that your CI team has gotten smaller, or the amount of time you can dedicate to the program has decreased. Organizations are trying to do more with less, but while capacity has changed, the expectations have not.

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Crayon

OCTOBER 2, 2023

Is robust competitor analysis missing from your product launch plan? Find out how to optimize this key component in your GTM strategy.

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Crayon

SEPTEMBER 28, 2023

If you’re responsible for competitive enablement, you should survey your sales reps on a quarterly basis and ask them how confident they feel selling against your top competitors.

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Crayon

SEPTEMBER 21, 2023

Last week, I used data from Crayon’s competitor tracking software to show you that your competitors are talking about AI 5x more than they did in 2022.

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Crayon

SEPTEMBER 20, 2023

When a competitor announces a major product release or an acquisition, the natural reaction is to wish you’d known about it sooner—because the sooner you know, the more time you have to prepare internal communications, external talking points, etc.

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Crayon

SEPTEMBER 19, 2023

In a perfect world, you can see the future. You know what your competitors are going to do months before they actually do it.

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Crayon

SEPTEMBER 15, 2023

A few days ago, we started collecting responses for our 2024 State of Competitive Intelligence survey. As I’m writing this, the sample size is still very small (42 responses), but the early results are interesting nonetheless.

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Crayon

SEPTEMBER 14, 2023

We randomly selected 116 companies and analyzed their competitors' online activity. We found a 432% year-over-year increase in AI-related content.

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Crayon

SEPTEMBER 12, 2023

Champions (a.k.a. advocates or evangelists) are coworkers who encourage their peers to consume the content you produce. They are essential to the success of your competitive intelligence program.

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Crayon

SEPTEMBER 5, 2023

Your company has two kinds of competitors: direct and indirect. You know the former. Those are the competitors that your sales team goes head-to-head with every single day.

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Crayon

AUGUST 22, 2023

Creating a culture of CI can feel like training for a marathon. It requires serious dedication and repetition (So. Much. Running). And for most, running 26.2 miles doesn’t happen on the first day. You’ve got to start somewhere with those first few miles. When it comes to competitive intelligence, starting somewhere often translates to new hire orientation.

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Crayon

AUGUST 17, 2023

Being a CI team of 1 in a saturated market is a tough job. Ideally, you'd like to keep tabs on every competitor, but you don't have nearly enough bandwidth to do that.

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Crayon

AUGUST 7, 2023

For nearly a decade, Crayon has been helping people like you build excellent compete programs—programs that increase win rates and influence executive decision-making.

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Crayon

AUGUST 7, 2023

For nearly a decade, Crayon has been helping people like you build excellent compete programs—programs that increase win rates and influence executive decision-making.

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Win Competitive Intelligence Competitive Intelligence 325

Crayon

AUGUST 7, 2023

For nearly a decade, Crayon has been helping people like you build excellent compete programs—programs that increase win rates and influence executive decision-making.

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Win Competitive Intelligence Competitive Intelligence 325

Crayon

AUGUST 7, 2023

For nearly a decade, Crayon has been helping people like you build excellent compete programs—programs that increase win rates and influence executive decision-making.

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Crayon

JULY 25, 2023

Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More specifically, we listed intel source options and asked “How valuable do you consider each source of intelligence?

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Crayon

JULY 20, 2023

Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards.

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Crayon

JULY 6, 2023

This is a Crayon guest post from one of our partners, Fletcher. Visit the Crayon Partner Directory to learn more!

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Crayon

JUNE 27, 2023

Compete Hub is a real-time, dynamic feed that gives your sales reps the competitive insights they need to succeed on their next call.

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Crayon

JUNE 23, 2023

From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.

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Crayon

JUNE 14, 2023

For the third installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Brad Rosen , President at Sales Assembly, and Nick Siddoway , President & CEO at TruVoice from Corporate Visions.

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Crayon

JUNE 7, 2023

For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitive intelligence at Stripe, Adobe, and New Relic.

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Crayon

JUNE 2, 2023

When I was a kid, car commercials puzzled me. I remember asking my dad: Why do they make these? No one is gonna get off the couch and buy a Camry after watching a Toyota commercial.

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Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

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Crayon

MAY 30, 2023

There’s a trope in teen movies where the protagonist’s mom prepares an extraordinary breakfast — eggs, bacon, bagels, fresh fruit, coffee, orange juice — only for said protagonist (annoying, self-absorbed) to absent-mindedly walk out the door with a single piece of bacon.

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Crayon

MAY 22, 2023

Few activities are more tedious than sifting through Google Alerts in search of important competitive insights. Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards.

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Battlecard Competitive Win Sales 325

Crayon

MAY 18, 2023

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

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Crayon

MAY 11, 2023

Slack is the communication backbone of tens of thousands of companies around the world because while it’s true that knowledge is power, we all know that the true power comes only once that knowledge is shared.

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Crayon

MAY 9, 2023

This is a Crayon guest post from one of our partners, PSP Enterprises. Visit the Crayon Partner Directory to learn more!

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Loss Win Analysis Learning 617

Crayon

MAY 4, 2023

Competitive intelligence leaders are often so focused on improving the content of their battlecards that they overlook a simple yet vital responsibility: reminding their sales teams that the battlecards exist.

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Crayon

MAY 3, 2023

A few weeks ago, I had the pleasure of speaking with Mimi An and August Jackson — who run competitive intelligence (CI) at Akamai and Deltek, respectively — about the top insights from Crayon’s 2023 State of CI report.

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Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

APRIL 28, 2023

A few days ago, I had the pleasure of hosting a webinar that featured Crayon’s VP of Strategy, Chris Pope, and Aircall’s Director of Sales, Tommy Jester. We talked about the mistakes that sellers make in competitive opportunities and the things that you — whether you’re a sales leader or a competitive intelligence leader — can do to help them win more often.

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Crayon

APRIL 27, 2023

According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. Among the ranks of that majority is Spencer Hong, Senior Competitive Intelligence Analyst at Alteryx, who was able to boost battlecard adoption at his company 40% in just the first 60 days of launching his program. The best part?

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