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12 Actionable Outcomes of Competitive Intelligence

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Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market.

Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape

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Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates

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Measure Product Launch Success With These 12 KPIs

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According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail.

The Competitive Program Grader: A Free Tool for Anyone Who Wants to Master Competitive Intelligence

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Imagine waking up and finding yourself in the driver’s seat of a car, parked on the side of a road that you don’t recognize. You’re alone, and your phone is nowhere to be found. A stranger walks up to your window, hands you an old-fashioned map, and says, “Find your way to Los Angeles.”.

The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.

5 Steps to Get Valuable Insight From Competitor Website Analysis

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When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market.

Everything You Need to Know About Competitive Analysis (with Template!)

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When it comes to competitive analysis, scope is everything. Competitive Intelligence Strategy

Jobs to Be Done: What Product Marketers Can Learn From Product Managers

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Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”.

How to Create a Business Case for Your CI Program

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Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce. Competitive Intelligence Strategy

How to Find Competitor Pricing Information (5 Key Sources)

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Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here.

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.

Reinventing Your Career at Crayon

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Over the last two and half years, people have experienced tremendous change. It’s shown up in everything from our daily routines and rituals to our ability to travel and see friends and family. It’s affected people’s personal, professional, and social lives.

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3 Ways Product Marketers Can Win (More!) with Crayon’s Competitive Win Loss Tools

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It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps. Analyzing Intel

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Crayon Customer Corner: Meet the Product Marketing Team at Bonterra!

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In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

Competitor Messaging Analysis: A Step-by-Step Guide

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In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise.

Navigating Motherhood (and a Whole Lot More) With Crayon By My Side

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I have two kids – Reagan, 18 months and Jimmy, 4 months. If you are doing the math, which is not hard, you will notice they are incredibly close…some might say too close…. Crayon Updates

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Compete: The Next Must-Have Department

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Sometimes it pays to be the new kid on the block. Every few years it seems as if there is a hot new role that catches like wildfire in organizations of all sizes. Can you remember the days before product managers were ubiquitous? I’m hard pressed.

How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger

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In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

Your Guide to Crayon Analysts & The Value They Provide Organizations

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Trust me. We get it. Competitive Intelligence Strategy

Competitive Differentiation: How to Stand Out and Win

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The space race. Where the best barbecue hails from. Activating Intel

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Podcast Episode: Using Competitive Intelligence to Influence your Content Marketing Strategy

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Just in time to kick off the month — a brand new episode of Into the Fray: The Competitive Intelligence Podcast has arrived! Crayon Updates

Your Go-To Guide: Forrester & Gartner's Viewpoint on CI In 2022

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When your market is competitive, being an insights-driven business becomes imperative. Companies that have a pulse on their competitors stay on top. Crayon Research

Prestige Pricing: What It Is & Why It Works (Examples)

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Q: How much is a product worth? A: Whatever people will pay for it. In some cases, that’s nothing (not great!). In others, it means charging a premium because, well, you can. Today, we’re focusing on the latter.

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Your 2022 Guide to Incorporating CI Into Your Sales Kickoff

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Competition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive. That means that your sales team must be prepared for competitive conversations in 2022. Sales Enablement

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Influenced Revenue: How CI Practitioners Can Prove—and Amplify—Their Impact On Sales

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Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable business growth.

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Your Go-To Product Marketing Salary Guide

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Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success.

I Just Bought Crayon For the Second Time—Here's Why

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I have been working in the B2B SaaS world for over five years now. As a competitive intelligence (CI) professional, I help companies define and build their CI programs so that they can be one step ahead and crush their competitors. Competitive Intelligence Strategy

A CI Pro's Guide to Helping Content Teams Thrive In 2022

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Blogs. E-books. White papers. Reports. The list goes on and on. Activating Intel

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Competitive Comparisons vs. Battlecards

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I’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter. Competitive Intelligence

Product Marketing Spotlight Series: Elizabeth Brophy

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Spotlight Series

Positioning vs. Messaging: An Easy Guide

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We’ve all found ourselves lured by the siren song of some irresistible silver bullet. Positioning and Messaging

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How do you Conduct a Competitive Audit?

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Few things are more intimidating than the prospect of an audit. Competitive Intelligence Strategy

Product Marketing Spotlight Series: Sophia Chang

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Spotlight Series

Product Story: 3 Keys to Success (+ Examples)

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Regardless of industry or available resources, brand is the north star for product teams the world over. Positioning and Messaging

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Scaling Your Competitive Intelligence Team? Start Here

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What does the compete department at your company look like? Is competitive intelligence the responsibility of one person? Two people? A whole team? Competitive Intelligence Strategy