Crayon

Measure Product Launch Success With These 12 KPIs

Crayon

According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail.

How to Create a Business Case for Your CI Program

Crayon

Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce. Competitive Intelligence Strategy

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Reinventing Your Career at Crayon

Crayon

Over the last two and half years, people have experienced tremendous change. It’s shown up in everything from our daily routines and rituals to our ability to travel and see friends and family. It’s affected people’s personal, professional, and social lives.

Travel 519

Your Guide to Crayon Analysts & The Value They Provide Organizations

Crayon

Trust me. We get it. Competitive Intelligence Strategy

3 Ways Product Marketers Can Win (More!) with Crayon’s Competitive Win Loss Tools

Crayon

It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps. Analyzing Intel

Win 519

Crayon Customer Corner: Meet the Product Marketing Team at Bonterra!

Crayon

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

Compete: The Next Must-Have Department

Crayon

Sometimes it pays to be the new kid on the block. Every few years it seems as if there is a hot new role that catches like wildfire in organizations of all sizes. Can you remember the days before product managers were ubiquitous? I’m hard pressed.

Jobs to Be Done: What Product Marketers Can Learn From Product Managers

Crayon

Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”.

How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger

Crayon

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

Competitor Messaging Analysis: A Step-by-Step Guide

Crayon

In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise.

How to Find Competitor Pricing Information (5 Key Sources)

Crayon

Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here.

Competitive Differentiation: How to Stand Out and Win

Crayon

The space race. Where the best barbecue hails from. Activating Intel

Win 549

Your Go-To Guide: Forrester & Gartner's Viewpoint on CI In 2022

Crayon

When your market is competitive, being an insights-driven business becomes imperative. Companies that have a pulse on their competitors stay on top. Crayon Research

Prestige Pricing: What It Is & Why It Works (Examples)

Crayon

Q: How much is a product worth? A: Whatever people will pay for it. In some cases, that’s nothing (not great!). In others, it means charging a premium because, well, you can. Today, we’re focusing on the latter.

IT 519

Exceed Your Inbound Revenue Target With Crayon

Crayon

You just lost a customer. Let’s call her Sarah. Activating Intel

325
325

Hopes, Hypotheses, Humility: The 3 H’s of a Successful Win Loss Project

Crayon

Canada is south of Detroit. Competitive Intelligence Strategy

Loss 378

Competitive Intelligence Podcast: The Evolution of CI

Crayon

May has arrived. Do you know what that means? We have a brand new episode on Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates

Influenced Revenue: How CI Practitioners Can Prove—and Amplify—Their Impact On Sales

Crayon

Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable business growth.

Sales 512

Your 2022 Guide to Incorporating CI Into Your Sales Kickoff

Crayon

Competition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive. That means that your sales team must be prepared for competitive conversations in 2022. Sales Enablement

Sales 519

Gong + Crayon: Helping Your Sellers Win With Personalized Competitive Insights

Crayon

It’s 8:32am. An account executive on your sales team opens up their laptop to get their day started. Activating Intel

Win 325

Your Go-To Product Marketing Salary Guide

Crayon

Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success.

I Just Bought Crayon For the Second Time—Here's Why

Crayon

I have been working in the B2B SaaS world for over five years now. As a competitive intelligence (CI) professional, I help companies define and build their CI programs so that they can be one step ahead and crush their competitors. Competitive Intelligence Strategy

A CI Pro's Guide to Helping Content Teams Thrive In 2022

Crayon

Blogs. E-books. White papers. Reports. The list goes on and on. Activating Intel

519
519

Product Marketing Spotlight Series: Elizabeth Brophy

Crayon

Spotlight Series

Positioning vs. Messaging: An Easy Guide

Crayon

We’ve all found ourselves lured by the siren song of some irresistible silver bullet. Positioning and Messaging

519
519

Competitive Comparisons vs. Battlecards

Crayon

I’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter. Competitive Intelligence

What's in Your Competitive Intelligence Tech Stack?

Crayon

9,932. Competitive Intelligence Strategy

Product Marketing Spotlight Series: Sophia Chang

Crayon

Spotlight Series

Product Story: 3 Keys to Success (+ Examples)

Crayon

Regardless of industry or available resources, brand is the north star for product teams the world over. Positioning and Messaging

519
519

Loss Leader Pricing: What It Is & How It Works (Examples!)

Crayon

We touched on it in our guide to penetration pricing , and today we go deep on one of the most polarizing pricing strategies out there: loss leader. Competitive Intelligence Strategy

Loss 325

8 Rival Companies We Can All Learn From

Crayon

Time and time again, companies’ yearning desire to be the best gives way to fierce rivalries. Competitive Intelligence Competitive Intelligence Strategy

Product Marketing Interview Questions

Crayon

Product marketing interviews are tricky—it’s inevitable, given the interdisciplinary nature of the role. If you’re a hiring manager, it can be overwhelming trying to narrow down the list of potential questions.

Product Marketing Spotlight Series: Jaime Singson

Crayon

Product Marketing Spotlight

12 Sales Enablement Assets & Materials That Win Deals

Crayon

Making cold calls. Running demos. Persuading decision-makers. Sales Enablement

Competitor Tracking: Why a Tiered Approach Works Best

Crayon

I don’t think I’ve ever walked up a basement staircase. If I’m feeling courageous, my ascension might look something like a casual jog. Most of the time, though, I’m climbing that thing as fast as I possibly can. Gathering Intel

354
354