Cipher

JULY 24, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. LexisNexis is a media monitoring database that provides resources for competitive analysis. This platform extracts data from all kinds of news and reporting outlets, streamlining and sorting the information.

Competitor Analysis 325

Competitor Analysis Analysis Competitive Research 325

Cipher

JULY 29, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Successful companies know what their competitors are up to. Accumulating data on competitor activity promotes market knowledge and strengthens corporate strategy. This is how some companies predict responses, follow market shifts and always come out on top.

Competitor Analysis 325

Competitor Analysis Analysis Knowledge Marketing 325

Cipher

JULY 31, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The U.S. Securities and Exchange Commission (SEC) is part of the United States federal government. Its database is known as EDGAR, which stands for Electronic Data Gathering, Analysis and Retrieval.

Competitor Analysis 325

Competitor Analysis Analysis Security Security 325

Cipher

AUGUST 4, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. IMF is the International Monetary Fund. The IMF is a sister organization to the World Bank and the largest lender of public funds worldwide. IMF is an agency of the United Nations, so its oversight is provided by the 186 member countries of the UN.

Competitor Analysis 325

Competitor Analysis Analysis Banking Competitive Intelligence 325

Cipher

AUGUST 6, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? No you would not. You might be surprised by how many companies do not make consistently collecting information about their competitors a top priority.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive Landscape 325

Cipher

AUGUST 12, 2020

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject. -- Article Continues Below -- Let us help you find the tool that best fits your needs. As evaluators work through their decision-making process, we often see that the decision becomes less about comparing tools against each other, and more abo

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

AUGUST 18, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. In any sector, the only way to be competitive is to know your competitors inside and out. This is accomplished through thorough, ongoing competitor analysis. OECD is one of the tools that gets this job done.

Competitor Analysis 325

Competitor Analysis Analysis Competitive Information 325

Cipher

AUGUST 21, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is a process the best companies activate to gain a competitive advantage. This should be an important aspect of every company’s marketing and production plan. Competitive analysis allows companies to do SWOT analysis and create a marketing strategy.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive 325

Cipher

AUGUST 25, 2020

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject. -- Article Continues Below -- Let us help you find the tool that best fits your needs. As evaluators work through their decision-making process, we often see that the decision becomes less about comparing tools against each other, and more abo

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

AUGUST 27, 2020

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject. -- Article Continues Below -- Let us help you find the tool that best fits your needs. As evaluators work through their decision-making process, we often see that the decision becomes less about comparing tools against each other, and more abo

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

SEPTEMBER 17, 2020

This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. This is a post by Guest Author Carrie Grahn of American Family Insurance. The following article has been adapted from a webinar presentation given to members of the Society of Insurance Research, the full webinar is available in the member portal.

Intelligence 325

Intelligence Intelligence Research Learning 325

Cipher

SEPTEMBER 22, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy. Performing SWOT analysis and using a competitive analysis tool helps define the market and clarify each step your team takes.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Benchmarking 325

Cipher

SEPTEMBER 24, 2020

This article explains Product Marketing and the importance of including competitive intelligence in strategic planning.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

SEPTEMBER 25, 2020

Looking for a market and competitive intelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? You’ve come to the right place. We’ve put together a side-by-side review of three leading market and competitive intelligence tools: Crayon, Knowledge360, and Kompyte Analysis Software.

Competitor Analysis 325

Competitor Analysis Analysis Competitive Intelligence Competitive 325

Cipher

SEPTEMBER 25, 2020

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

SEPTEMBER 29, 2020

We are constantly and consistently publishing content about how to use competitive intelligence to improve strategy, and how monitoring is an incredibly important part of that strategy.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

OCTOBER 1, 2020

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

OCTOBER 7, 2020

You’re trying to decide if you really need competitive intelligence software, or if you can be budget-conscious and get scrappy and creative with tools you may already have. We’ve all been there. Especially in times of budget crunch. And for some, the absolute right answer at a given time may be to preserve the budget and get scrappy.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

OCTOBER 14, 2020

Competitive Intelligence sounds sexy. It’s strategic. Or it can be. It’s weighty. Huge books are written about it. It’s valuable. Careers are made on it.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

OCTOBER 15, 2020

This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Maximizing your competitive advantage will require intelligence inputs as a part of your solution. And your challenges will begin with the word itself. Simply put, “intelligence” is the “synergy” of the 90’s or the “pivot” of the ‘00’s.

Intelligence 325

Intelligence Intelligence Advantage Advantage 325

Cipher

OCTOBER 22, 2020

As businesses identify trends and implement data, the need for vulnerability analysis (VA) arises. Knowing critical elements of the market in which you’re competing is a vital and ongoing exercise. As part of a broader competitive intelligence strategy, vulnerability analysis provides key data and insight.

Analysis 325

Analysis Competitive Intelligence Competitive Intelligence 325

Cipher

NOVEMBER 2, 2020

There is so much information and data out there for companies to utilize. It is virtually impossible for a competitive intelligence team to manually analyze all of this data. That is where competitor analysis tools come in. These tools automate competitive analysis, making it easier for your team to get the information that you need when you need it.

Competitor Analysis 325

Competitor Analysis Analysis Competitive Intelligence Competitive 325

Cipher

NOVEMBER 5, 2020

This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Without an ongoing growth investment, it is easy to fall into a cycle of using the same tools and approaching Competitive Intelligence (CI) in the same way. But the industry changes fast and the individual markets we work in change even faster.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

NOVEMBER 16, 2020

This is a guest blog from Natalya Zhukova at SEMRush. The perfect scenario for any business is to have a growing market share within an expanding market. Yet in the real world, that’s rarely the case.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

NOVEMBER 17, 2020

In a recent webinar , leaders from Cipher spoke to leaders from American Family Insurance about the many ways the industry is experiencing disruption. While some of these are related to COVID-19, there are many additional sources, some of which may surprise you. When looking out at the industry landscape over the next five years, the following elements will play a role.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

NOVEMBER 18, 2020

The insurance industry is subject to constant evolution and major market shifts. To compete and succeed, any company whose revenue is impacted by these shifts needs an ear to the ground. Monitoring insurance industry events is a vital exercise both for gathering competitor data and simply staying relevant in the market. Here are some of the best resources for keeping an eye on the field and being well-informed about trends within all sectors of insurance.

Marketing 325

Marketing Marketing Information Market Intelligence 325

Cipher

NOVEMBER 23, 2020

This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Necessity is the mother of invention. In 2020, necessity has revolutionized conferencing.

Competitive Intelligence 325

Competitive Intelligence Intelligence Intelligence Competitive 325

Cipher

MAY 17, 2022

As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace. In practice, it’s impossible to effectively source, process, and analyze this data to produce meaningful insights without software.

Competitive Intelligence 538

Competitive Intelligence Competitive SCIP Intelligence 538

Cipher

APRIL 26, 2022

Welcome to the latest quarterly update on The State of Competitive Intelligence, brought to you by Cipher. In this edition, we’ll share the latest insights from the world of Market and Competitive Intelligence (M/CI). We’ll peel back the curtain and show you how the world’s leading CI practitioners are using Knowledge360 ? to deliver high-quality competitive intelligence across their organizations.

Competitive Intelligence 449

Competitive Intelligence Competitive Intelligence Intelligence 449

Cipher

APRIL 21, 2022

If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market. Regardless, a business plan acts as a map, helping your organization move forwards with a clear path.

Market Research 505

Market Research Marketing Research Research Startups 505

Cipher

APRIL 19, 2022

Competitor Analysis 483

Competitor Analysis Analysis 483

Cipher

APRIL 5, 2022

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ?? Related: Types of market research (examples + tips).

Competitive Intelligence 482

Competitive Intelligence Market Research Marketing Research Research 482

Cipher

MARCH 31, 2022

Many of the world’s top-performing companies share one thing in common: they closely track the activities of their rivals by conducting competitor analysis exercises regularly.

Competitor Analysis 516

Competitor Analysis Analysis 516

Cipher

MARCH 23, 2022

Market research plays an important role in defining the strategies of all organizations, and startups are no different. For many growth-stage companies, market research is a vital input into decisions that could make or break the entire business. The insights developed by market research shape product development pipelines, inform go-to-market strategies, and enable startups to best position themselves for success.

Startups 461

Startups Market Research Marketing Research Research 461

Cipher

MARCH 15, 2022

The field of market and competitive intelligence (M/CI) is growing fast, and there’s more demand than ever for Competitive Intelligence Analysts. A quick LinkedIn search reveals more than 17,000 open roles in the United States, across all kinds of industries and company size: from Fortune 50 corporations to tiny startups.

Competitive Intelligence 437

Competitive Intelligence Competitive Intelligence Intelligence 437

Cipher

MARCH 10, 2022

Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants. Secondary market research (also: “dark research) uses existing sources of information to build a more complete understanding of the topic being researched.

Market Research 476

Market Research Marketing Research Research Marketing 476

Cipher

MARCH 8, 2022

While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. It’s a structure used by Fortune 50 companies all the way down to ambitious startups looking to shake up an industry, and it’s one that you can adopt for your business too.

Market Research 557

Market Research Marketing Research Research Startups 557