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Synthesis vs. Analysis: Breaking Down the Difference

Cipher

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process.

Building a Comprehensive Competitive Strategy

Cipher

Every organization should take steps to build a comprehensive competitive strategy. Without one, an organization can easily find itself falling behind competitors, bleeding customers, and ultimately, limping towards failure.

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Knowledge Sharing Recognition & Reward Best Practices

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If you’re setting out to build a culture of competitive intelligence within your organization, it’s critical to ensure you have appropriate recognition and reward systems that encourage and reinforce positive knowledge sharing behaviors. Competitive Intelligence Knowledge Sharing

Using Porter’s Competitive Strategies In Your Business

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Porter’s competitive strategies offer organizations of all shapes and sizes a valuable roadmap towards success. By basing the core elements of their competitive strategy on one of Porter’s approaches, organizations can take their first steps toward building a sustainable competitive advantage.

The Five Competitive Forces That Shape Strategy

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Porter’s Five Forces Framework was first published in the Harvard Business Review in 1979 by famed academic Michael Porter, and has come to be renowned as a seminal management framework.

What is Competitive Strategy?

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It’s imperative for organizations to have a robust, battle-tested competitive strategy that guides their decision making and resource allocation.

Why Your Next CEO Should Come From the CI Department

Cipher

As industries become increasingly competitive and companies experience unprecedented levels of disruption , the role of Competitive Intelligence (CI) has never been more important.

Where the &*#% Did I Save That in SharePoint?

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It’s fair to say that SharePoint plays an important role in the day-to-day operations of many organizations. SharePoint is primarily used as a web-based document management and storage platform that enables organizations to securely store documents in the cloud.

Innovation vs. Disruption

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Innovation and disruption have been two of the more common buzzwords in the business world in recent years. But what do they really mean, and how do they relate to competitive intelligence? Disruption Innovation

Five Market Research Methods to be Aware Of

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When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights.

Primary Market Research vs. Secondary Market Research

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The field of market research is highly complex and continuously evolving, with new research strategies and techniques constantly being innovated by market research practitioners.

Breaking Down the Market Research Process

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An effective market research process consists of several stages, each with distinct research methods, techniques, and groups of respondents.

6 Market Research Tools to Use

Cipher

When you’re starting out on a market research project, the choice of tools can be overwhelming. Even for an exercise as simple as a short customer survey, there are hundreds of different tools you can use. Market Research

Competitive Intelligence Software Comparison: Meltwater vs. Knowledge360?

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Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So, we decided to dedicate a series of articles to this very subject. Competitive Intelligence Software

How Much Does Market Research Cost?

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Well-designed market research yields many valuable insights for organizations, helping leaders to better understand customer preferences, consumer behavior and market trends.

What is HUUNU® Futures?

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It’s never been more important for organizations to make smarter, faster decisions.

Types of Market Research: Qualitative vs. Quantitative

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A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods. Market Intelligence Market Research

Opportunities for Improvement in the Competitive Intelligence Function of Life Science Organizations

Cipher

Earlier this year, Cipher Systems commissioned a study with Forrester Consulting to learn more about the challenges market and competitive intelligence (M&CI) teams at leading life science firms. Competitive Intelligence Life Sciences Insights

Competitor Monitoring Starts from Within

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The practice of monitoring your organization’s competitors is as old as time, and with good reason. Building an understanding of your competitors core competencies, competitive advantages, and positioning can help inform your own strategy; but it should not define it entirely.

Important Data Sources to Reference when Conducting Competitive Analysis Research

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This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor Analysis

The Role of CI in the FDA Approval Process

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For many life science companies, the FDA approval process is a long, arduous journey that spans years and requires tens of millions of dollars. The stakes are high, with groundbreaking science, fierce competition, and tight regulatory oversight rendering this a highly competitive industry.

How Conglomerates Like The Danaher Companies Benefit from the Right CI Software

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Danaher is a global science and technology innovator focused on finding new ways to help its customers solve complex problems. As a family of more than 20 operating companies spread across a variety of different industries, Danaher companies drive forward innovation in all walks of life.

Five Tips for Life Science Companies to Effectively Manage M/CI Vendors

Cipher

The top life science companies work extensively with a network of external market and competitive intelligence (M/CI) vendors.

Knowledge360? Announces the Industry’s First Integration with Informa TrialTrove

Cipher

Cipher is excited to announce the launch of a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users. Competitive Intelligence Software Knowledge360 Insider

The Gambit Podcast: Navigating the Impact of Technology Developments on CI

Cipher

Welcome to The Gambit, a coffee chat series hosted by the leadership team at Cipher. Every month, we interview thought leaders in the competitive intelligence industry and share their tips, guidance, and thoughts on the future of the M/CI industry. The Gambit

Knowledge360? Announces Launch of New Features for Data Collection, Visualizations, Reporting and More

Cipher

Cipher is excited to announce the launch of a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users. Competitive Intelligence Software Knowledge360 Insider

SCIP Intellicast: Cipher President Peter Grimm on Disruption in Healthcare

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The past year has brought changes to a wide variety of industries, but perhaps none more so than the world of healthcare.

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Understanding the Strategy & Analytics Revolution

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In recent years, the role of analytics in the strategic decision-making process has been elevated to new levels of prominence. In fact, it’s safe to say that the majority of organizations don’t make important strategic decisions without first consulting the data.

How to Analyze Competitors

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When you’re figuring out how to analyze competitors, you quickly realize that finding data is the easy part. Even a cursory Google search for material about your competitors will reveal so much that you could end up drowning in data. Competitor Analysis

The 9 Best Free Competitive Intelligence Tools in 2021

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Competitive intelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitive intelligence tools , you can get in on the secret too. -- Article Continues Below --.

Competitor Analysis Example: Competitor Analysis Template in Action

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Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun.

Competitor SWOT Analysis

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If you’ve been in business for any length of time, you know that assessing strengths, weaknesses, opportunities and threats is a regular exercise. Internal SWOT analyses have a ton of benefits and can shed light on areas of struggle and opportunities for growth.

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How to Effectively Manage Competitive Intelligence Consulting Vendors

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No matter how sophisticated your market and competitive intelligence (M/CI) function is, it often makes sense to work with a third-party vendor.

What is Competitive Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage.

Transforming Trend Tracking: The Future of Trend Intelligence

Cipher

In this age of disruption, the ability for organizations to accurately predict, monitor, and act on future trends is increasingly important.

Knowledge360? Adds CI Industry’s First Third Party Vendor Management Features

Cipher

Cipher is excited to announce the first in a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users. Competitive Intelligence Software Knowledge360 Insider

New CMOs Can Reboot the Market and Competitive Intelligence (M/CI) Process

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In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging. No serious marketing team would dream of working without access to Big Data.

What is Market Research?

Cipher

It’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. One way to do that? Market research. Market Research

How to Build a Competitive Intelligence Culture

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In a recent episode of The Gambit Podcast , our guest Troy Pfeffer discussed at length the importance of building an intelligent company.

How to Get The Most Accurate Market Research Data

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Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few.

Statistics for the Outsourcing of Market and Competitive Intelligence Activities

Cipher

In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together.

How to Do Market Research

Cipher

Businesses today need to build a deep understanding of their customers, competitors , and external environment. Doing so empowers organizations to uncover actionable insights that enable them to make critical decisions with a high degree of confidence. prediction market research Market Research

Benefits of an M/CI Platform for Medical Device Manufacturers

Cipher

In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together.