Why Corebridge Embraces Term Life
October 2, 2023 by Allison Bell
Corebridge Financial likes selling permanent life insurance policies and also enjoys selling term life insurance.
Tim Heslin, president of life insurance at the Houston-based life and annuity giant, talked in a recent email interview about the company’s strategy in selling a product that some competitors have dismissed as a commodity.
Click HERE to read the full story via Think Advisor
Wink’s Moore on the Market:
Some takeaways-
– The former AIG is committed to being competitive with term.
– The company has 60% of their apps going through automated underwriting.
– Heslin “gets” that we need to make the process of obtaining life insurance quicker.
– I’m feeling an empathetic vibe from Heslin, in his comments about families losing a loved one.
**SN: You have to sell a heckuva lot of term life to be profitable with term life.**
Good to hear more from the President of Corebridge. I look forward to seeing what they do next! -sjm