The program seeks to attract small and medium-size businesses by offering incentives to move their workloads to the cloud. Credit: cybrain Amazon Web Services on Wednesday made its global Lift program available in India, targeting small and medium-size businesses with revenue ranging from 800 million to 6.25 billion rupees. The Lift program, according to AWS, offers promotional credits and nearly 200 AWS services to help enterprises move on-premises workloads to the cloud. The India Lift program allows enterprises within the designated revenue range, regardless of their status as an AWS customer, to join the program. “New and existing customers that join the program will receive a starter pack of AWS Promotional Credits over 12 months, providing access to all 200 fully featured services on AWS,” the company said, adding that the program had no lock-in or hidden clauses. The first dollar billed to the subscribing enterprise will unlock 62,000 rupees worth of promotional credits, AWS said, adding that increased usage of AWS services could help a subscribing enterprise unlock a maximum of 6.9 million rupees in promotional credits over the 12-month period. The promotional credit will be used to offset the total AWS bill of the enterprise, AWS said. In a similar move last month, Google Cloud started offering a new type of contract, dubbed Flex Agreements, to incentivize enterprises to move workloads to its data centers. AWS has been investing heavily in India to ramp up its operations. Last year, it launched its second region in India and said it was committing $4.4 billion (364 billion rupees) through the end of 2030 to scale scale cloud services in the country. Related content brandpost Sponsored by Rocket Software 6 lessons to learn from the 60-year history of the modern mainframe As we celebrate the mainframe’s rich history, there’s a lot we can still learn from this technological marvel. Here are six lessons the modern mainframe has taught us over its last 60 years. By Phil Buckellew May 09, 2024 4 mins Digital Transformation brandpost Sponsored by Rocket Software Fueling modernization in the marketplace This acquisition marks a critical point in mainframe modernization, reinforcing Rocket Software’s commitment to innovation and coupling emerging technologies like AI and machine learning into a business with a decades-long track record of mainf By Phil Buckellew May 09, 2024 4 mins Digital Transformation brandpost Sponsored by DataStax Disrupting the enterprise: How AI is redefining people, process, and productivity AI solves for both thought and time scarcity – and opens up a whole new world of possibilities. By Chet Kapoor, CEO, DataStax, and Prasad Setty, DataStax advisor and Stanford Graduate School of Business lecturer May 09, 2024 8 mins Machine Learning Artificial Intelligence news SAP, IBM Consulting partner to offer genAI-based services The partnership will see both companies offer generative AI-based services to enterprises via RISE with SAP offering. By Anirban Ghoshal May 09, 2024 3 mins Generative AI IBM SAP PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe